Lessons From The Political Campaign Trail For Corporate Marketers Handout
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This is the handout from our successful event with KRC Research on June 28th. It was presented by KRC's CEO Bradley Honan and Carrie Driscoll, KRC's Vice President. To see photos from this event, visit our album here: http://bit.ly/292Horw, and for more information on this and future events from the New York American Marketing Association, vist www.NYAMA.org/Events.
![The KRC Political Message Box in Action
Clinton On Clinton
“Prosperity can't be just for CEOs and hedge-
fund managers. Democracy can't be just for
billionaires and corporations. Prosperity and
democracy are part of your basic bargain, too.”
Clinton On Trump
"If he wants to engage in personal attacks from the
past, that's his prerogative. I'm going to draw
distinctions between where I stand and where he
stands when it comes to equal pay for women,
raising the minimum wage and protecting a
woman's right to make the most personal health
care decisions."
Trump On Clinton
“In fairness, you have to look into [Hillary].
Maybe she can prove her innocence, but she
seems to be guilty, but you know what, I
wouldn’t even say that.”
Trump On Trump
“Our country doesn't win anymore. We don't win
with the military, we can't beat ISIS. We have great
military but we can't beat ISIS. We don't win on
trade. You look at what China's doing to us, what
Japan does to us, what Mexico is just killing us at
the border -- at the border and with trade. Mexico
is killing us -- absolutely. We'll do the wall. Don't
worry. We're going to do the wall.”
Bradley Honan / bhonan@krcresearch.com / (212) 537 8743 www.krcresearch.com
Carrie Driscoll / cdriscoll@krcresearch.com / (212) 445 8383 @KRCResearch](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 1. The KRC Political Message Box KRC’s Political Message Box Creation KRC’s messaging approach borrows from the world of politics and ensures that we not only determine which messages resonate most with target audiences, but also which best withstands opponent’s messaging. Bradley Honan / bhonan@krcresearch.com / (212) 537 8743 www.krcresearch.com Carrie Driscoll / cdriscoll@krcresearch.com / (212) 445 8383 @KRCResearch Us on Us Us on Them Them on Us Them on Them
- 2. The KRC Political Message Box in Action Clinton On Clinton “Prosperity can't be just for CEOs and hedge- fund managers. Democracy can't be just for billionaires and corporations. Prosperity and democracy are part of your basic bargain, too.” Clinton On Trump "If he wants to engage in personal attacks from the past, that's his prerogative. I'm going to draw distinctions between where I stand and where he stands when it comes to equal pay for women, raising the minimum wage and protecting a woman's right to make the most personal health care decisions." Trump On Clinton “In fairness, you have to look into [Hillary]. Maybe she can prove her innocence, but she seems to be guilty, but you know what, I wouldn’t even say that.” Trump On Trump “Our country doesn't win anymore. We don't win with the military, we can't beat ISIS. We have great military but we can't beat ISIS. We don't win on trade. You look at what China's doing to us, what Japan does to us, what Mexico is just killing us at the border -- at the border and with trade. Mexico is killing us -- absolutely. We'll do the wall. Don't worry. We're going to do the wall.” Bradley Honan / bhonan@krcresearch.com / (212) 537 8743 www.krcresearch.com Carrie Driscoll / cdriscoll@krcresearch.com / (212) 445 8383 @KRCResearch