Lessons From The Political Campaign Trail For Corporate Marketers Handout
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This is the handout from our successful event with KRC Research on June 28th. It was presented by KRC's CEO Bradley Honan and Carrie Driscoll, KRC's Vice President. To see photos from this event, visit our album here: http://bit.ly/292Horw, and for more information on this and future events from the New York American Marketing Association, vist www.NYAMA.org/Events.
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![The KRC Political Message Box in Action
Clinton On Clinton
“Prosperity can't be just for CEOs and hedge-
fund managers. Democracy can't be just for
billionaires and corporations. Prosperity and
democracy are part of your basic bargain, too.”
Clinton On Trump
"If he wants to engage in personal attacks from the
past, that's his prerogative. I'm going to draw
distinctions between where I stand and where he
stands when it comes to equal pay for women,
raising the minimum wage and protecting a
woman's right to make the most personal health
care decisions."
Trump On Clinton
“In fairness, you have to look into [Hillary].
Maybe she can prove her innocence, but she
seems to be guilty, but you know what, I
wouldn’t even say that.”
Trump On Trump
“Our country doesn't win anymore. We don't win
with the military, we can't beat ISIS. We have great
military but we can't beat ISIS. We don't win on
trade. You look at what China's doing to us, what
Japan does to us, what Mexico is just killing us at
the border -- at the border and with trade. Mexico
is killing us -- absolutely. We'll do the wall. Don't
worry. We're going to do the wall.”
Bradley Honan / bhonan@krcresearch.com / (212) 537 8743 www.krcresearch.com
Carrie Driscoll / cdriscoll@krcresearch.com / (212) 445 8383 @KRCResearch](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
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Assignment 2 Task 1: Digital Marketing Course
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
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Mastering SEO for Google in the AI Era - Dennis Yu
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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