Email marketing is one of the most important types of direct marketing. Basically, it’s the use of email campaigns to connect and communicate with your audience.

1. E-Mail
Marketing.
Mohd Anas.
Anas

2. Email marketing is one of the most important types of direct marketing.
Basically, it’s the use of email campaigns to connect and communicate with
your audience .
As a marketing channel, email marketing is cost-effective. It has the highest
ROI. You can expect an average return of $42 for every $1 you spend. That’s
a 4200% return.
Email marketing has evolved a lot over the decades. Today, you can segment
your audience, personalize your communication, automate your messages
based on audience-behavior, and never miss a good opportunity. Be there with
the right message at the right time!
Anas

3. You might have 100 prospects or 10,00,000; email is the perfect way to reach
them. You obviously can’t singly communicate with all your contacts.
In a fast-paced environment, you wouldn’t have the workforce, capital, or time
to build personal relationships with your contacts individually.
Email marketing is considered as one of the most effective ways to
communicate and engage your audience.
You can create campaigns to introduce yourself to the leads, make them more
aware of your business, nurture them, convert them into customers, delight
them, update them, and do more.
Anas

4. 1. Immense ROI
2. Global reach
3. Strengthen relationships
4. Drive conversion
5. Automate communication
Benefits of email marketing.
Anas

5. 1. Establish email marketing goals
2. Choose the right email marketing tool
3. Focus on the metrics that matter
4. Work on your email list
5. Create an email marketing campaign
6. Choose the right type of email
7. Set up your email campaign
8. Track your metrics
9. Experiment with emails and repeat.
How to do email marketing?
Anas

6. Screenshots of Mail Chimp and Atomic E-mail
Tracker.
Templates and Fonts .
Tracking
Anas

7. 1. Identify the objective for the email
2. Pick the correct segment/list
3. Decide who is sending the email
4. Draft a subject line
5. Design the email campaign
6. Preview the email
7. Test your email
8. Find the best time to send
9. Schedule your email
How to set up email campaigns?
Anas

8. E-Mail Marketing Template.
Your Company Name and
Subject Line..
Your Content
Internal and Social
Links ..
Anas

9. Who can use email marketing?
1. Finance & Insurance
2. Ecommerce
3. Marketing & Advertising
4. Healthcare & Hospitality
5. Education
6. SaaS
7. Travel & Tourism
8. Real Estate
Anas

10. Some Key Points .
Email marketing is the use of email to promote a company's products and
services or to connect with the customers.
When it's done well, email marketing is an effective sales driver.
When it's done wrong, email marketing can come across as spam that annoys
customers.
The best marketing emails are optimized for mobile devices, respect the
customers, and follow a regular schedule while mixing up the messaging.
Anas

11. THANK YOU .
Anas