Case study on amazon.com and integrating its marketing channels

2. Ions
40000 plant species
470 mammals
1300 birds
2.5 million species of
insects
3000 fruits

3. SUCCESS STORY OF
AMAZON
Diversified
dvds,toys
,electronics
etc.,
Biggest e
retailer in the
world

4. Amazon
prime
Amazon fireAmazon
kindle
Drone
delivery
service

5. Core Principles of Amazon

7. Channel member functions
Gather information about competitors, potential markets
etc.,
Negotiate and reach agreements
Provide for the successive storage and movement of
physical products.
Place orders with manufacturers.
Develop and disseminate persuasive
Assume risks

8. Marketing channels for
advertising
Social
networking
sites like fb ,
twitter

9. Potential areas for
channel conflict

10. Success factors of E
commerce

11.  Long term returns
 willingness to invest in the
latr latest internet
technology
Why has Amazon succeeded
online? when others have failed

13. Revolutionary Amazon
Kindle
 Exclusively for reading
 Light weight, more content
 Can be used in dark places
 Can reduce paper usage,
easy to publish

14.  Can reference easily
 Can buy and download books
within 1 min from any where
in the world
 Feels like paper

15. Cloud Computing
 Low entry barriers
 Potential market for growth

16.  Cloud Computing for its associates
 40% of Amazon's revenues come from its
associates.
Research
organisations
who needed
heavy
computing
resources
Amazon cloud
computing
services

17.  Forbes.com projected this

18. What’s Next?
 M commerce
 Explosion of Smartphone users
B2B E
commerce

19. Benefits and Barriers to B2B
e commerce
 Wide reach
 Exploring untapped
market
 Business all day
long
 Quicker response
 Transparent
structure
 Lack of venture
capital
 Technical glitch
 Process complexity
 Maintenance costs

20. In a Nut shell

21. Disclaimer
Created by
Mohan Krishna Meruva,
NIT Jamshedpur as part of
Marketin management
internship under
Prof. Sameer Mathur
IIM Lucknow