Small business model

1. AREX
Introduction to
the Company
Malayalam Central University
Admission Entrance Coaching
Launched on 11Th May in a
BootStrapped Mode
AreX App on Playstore & Website

2. PROBLEM
No Quality Higher
Education
AREX
Highly Expensive
Courses
No Market
SOLUTION
Dream of Central
University
Affordable Marketing Strategy

3. Unique Features
YouTube
Channel
Android App Website Faculty
TARGET
MARKET
Students wants to get into Central
Universities through CUET in Kerala.
12th Students and Final Year Students
in Kerala
Full A+ in 10th
125509 Students in Kerala
Plan
Plan to Acquire 20% of Applicants

4. Marketing Plan
YouTube & Social
Media
Arif Pullat YouTube Channel:
45000+ Subscriber
Collaborating with Other
YouTubers ( 3 Youtubers already
Collaborated)
We Should be everywhere.
Partnership
with Akshaya
Akshaya: Computer
Centres available all
across Kerala.
Placing Posters &
Training the staff of
the centre.
Collaboration
with Schools
Collaborating Schools
for Central University
Awareness.
Collected Contact
Data of Teachers in
50+ Schools in Kerala
AREX
Launching 11th &
12th Crash course

5. AREX
About the Founder
Arif Pullat
+91 9633779713
mapsn14@gmail.com
Final Year BCom Hons Student at SRCC, Delhi
University
YouTuber 45000+ Subscribers
YouTube Channel Manager at PhysicsWallah (2 Mon)
Business Development Intern at AllthingsGood.
Content Associate & Equity Research at Univest.in
Young Innovators Programme Awardee of 2018-21
Batch