Arex is an education startup that provides affordable coaching for entrance exams to central universities in Kerala. It was launched in May 2022 in a bootstrapped model. Arex offers YouTube videos, an Android app, website and faculty to help students prepare for these exams at a lower cost than other courses. The target market is 12th grade and final year students in Kerala who want to get into central universities through the CUET exam. The founder, Arif Pullat, is a BCom student with experience in education content and business development who aims to acquire 20% of applicants through collaborative marketing on YouTube, schools, and partnerships with computer centers across Kerala.