This one I made for Battle of Minds 2022! Our Pitch: https://youtu.be/eX32mz5veyw

1. Select, Subscribe and Smile!!
In taRent
Team Snap Out of It

2. Meet Risat
A talented student who just graduated college and starting University. Though he
got a scholarship, his parents could hardly afford his educational fees let alone
good gadgets. He needs a good laptop for his University and also wants to start
freelancing to pay for his education and living expenses.
But his parents can’t afford to pay 80k taka for a laptop. They may be able to give
some money which is not ideal for a good laptop. Will his wish remain a DREAM?
Risat
Rahman
Undergrad Student
24 y/o
Khulna, Bangladesh
Most of the people of Bangladesh can’t
afford to buy their desired gadgets
Just like Risat, There are many others who face the same issues.
The upcoming budget will increase the cost of electronics by a large margin.
15% VAT to be added on laptops in the budget for the next fiscal year 2022-23.
Source: Budget for FY 2022-23: Laptop prices set to increase | The Daily Star

3. Market Insights
4.8%
Annual Internet
User Growth
Rate
Source: How Fast Is Technology
Advancing? [2022]: Growing,
Evolving, And Accelerating At
Exponential Rates – Zippia
40%
Smartphone Users
Change their
Handset in Every 2
years
Source: 10 Mobile Usage Statistics
You Should Know in 2021
[Infographic] (oberlo.com)
BDT 10
Bn
Re-commerce
Market Value
Source: Can ReCommerce be the
Next Big Thing in Bangladesh? Our
Research Suggests, Yes - Future
Startup
3
Years
Average Laptop
Change Rate
Source: Signs It's Time to Buy a
New PC - businessnewsdaily.com
4 Years
Smartphone
Penetration Stand
40% will 69% in 4
Years
Source: Can ReCommerce be the
Next Big Thing in Bangladesh? Our
Research Suggests, Yes - Future
Startup
7%
Tech Industry
Growth Rate
Source: Top 25 Information
Technology Statistics & Facts for
2022 | CompTIA
40%
Growth Rate in
Freelance Market
Source: Freelance Market
Statistics & Trends [Updated for
2022] (flexiple.com)
12%
Access to
Household
Computer
Source: Can ReCommerce be the
Next Big Thing in Bangladesh? Our
Research Suggests, Yes - Future
Startup
1.9 Billion
Total Available Market (TAM)
53 Million
Serviceable Available Market (SAM)
10.6 Million
Serviceable Obtainable Market (SOM)
Source: Business Inspection
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80%
60%
40%
20%
0%
Country Based Freelance
Market Growth Globally

4. STP Analysis
S
T
P
Geographic Psychographic Demographic Behavioral
Urban & Suburban
Regions
Divisional Cities,
Districts & Upazilla
Towns
Target People are youth of age 20-35 who wants to stay up to date with new techs.
Urban, Sububan Markets are targeted initially with a goal of Entering the Global Market.
Target Consumers are mainly need based Mid to low level income group.
An affordable change that you can trust.
Middle or Lower
Income Families
Tech-Savy Personals
For all gender and
Age
Middle & Low Level
income Group
Tech-lover Consumer
Freelancing by
Designing
Staying Updated with
the tech
Wants to keep up
with the Ever
advancing Tech
World

5. Make it Easy to Subscribe Authenticate through
Blockchain
Towards the Circular
Economy
With a simple subscription system, our
users will know exactly what to expect
and when to expect it. We'll offer a
recurring payment service, they can
schedule their regular time of service and
not have to worry about when their next
payment is due.
That's how our users can easily subscribe
to their desired gadgets easily from our
online/offline shops. The site is very user-
friendly where they will be notified about
the available gadgets' models.
One tap is all it takes to verify the
authenticity of a product. Anyone can now
check if a product is genuine. No
additional knowledge about other
counterfeit detection measures is
needed.
While products can still be copied, the
Smart Tags in combination with the
InstaRent Network cannot. We, therefore,
make it impossible for counterfeiters to
make money from selling counterfeit
products.
Re-use and Refurbished Gadgets might
be the key to a Circular Economy Shift for
e-waste.
Our InstaRent platform is to monitor the
supply availability of brand
new/secondhand subscriptions, connect
gadget collection schemes through
blockchain, and recycling facilities to
design & sourcing teams, and provide
analysis and benchmarking on circularity.
Solving the
Problem
1 2 3

6. Products with embedded
Smart Tags
Consumer-friendly app
for checking our
products' authorization
Blockchain database and
InstaRent tokenization
InstaRent
Blockchain
Platform
B U I L T I N
I N S T A R E N T A P P
S M A R T T A G S
I N S T A R E N T
N E T W O R K

7. Trace whether and how many times the products are used before.
Help check that stocks' traceability in the second-hand market, as authentications by
consumers can prove a gadget's origin and timeline where it was supposed to be or not.
Engage consumers with exclusive offers such as a new collection sneak peek.
Start a lead generation process by interacting with potential clients.
Encourage future in-store or online subscriptions through related product suggestions.
Invite consumers to enroll in loyalty programs.
Drive traffic and followers to official social media pages and profiles.
Provide useful information on the product, such as terms and conditions, additional
services available, and so on.
Draw traffic to the owned online retail store by offering benefits or rewards
Inform consumers about special promotions, campaigns, initiatives, and contests by
using temporary calls to action
What Smart Tags can do for a
gadget when every time
consumers scan them?

8. Our InstaRent app is a built-in version of our products. It is compatible with Android and iOS (iPhone 7 and up).
Current features include authenticity checks, ownership transfers, and inventory management. The product is
scheduled to be downloadable in the Google Play Store and Apple App Store later this year.
InstaRent App
Current Implemented Features
Android and iOS compatible
Authenticity checks
Ownership transfers
Inventory management
Records owner usage stats
Easy re-subscription
Loyalty programs
Additional offers and discounts
Social media updates
Brand new product updates
Comparison gadgets
Locate near InstaRent shop

9. The User's Journey
We collaborate with brands
to document their supply
chain in a blockchain ledger
owned by us or a trusted
partner, creating
transparency for consumers.
1
Consumers and retail
partners use a smartphone to
"connect" with a tagged
product, verify authenticity,
and review transparency data
stored in the blockchain
ledger.
Connecting to an authentic
product unlocks our gadgets
and services that add value
and promote loyalty, for
example, a circularity initiative
that rewards customers with
discounts in exchange for
resubscribing.
2
3
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Serve
Serve

10. Finished products are tagged with a
unique digital identity that can be
authenticated with a smartphone.
Scanning a unique digital identity
connects consumers to a trusted
platform that verifies the authenticity
and unlocks exclusive added services
selected by us.
Tagging products create a new digital
touchpoint for transparency data,
authentication, and customer services
hosted on a blockchain ledger.
Block Chain Network
Visible calls-to action engage consumers
to connect with products before and
after subscription
Gadgets'
Origin Data
provided by
Brands

11. Browse Product Category
and Product Line
Clients have to Pay
Subscription + Safety Money
Clients will be Able to See
Product Lifetime
Place Order Online or Buy
Directly from Our Shop
Clients will Select the Desire
Product.
View Subscriptions for the
Selected Products
1
5
2
6
3
7 8
4
9
Clients Return the Product, After Subscription Ends
Steps to Recurring Revenue Plan
Use Login
Subscription Ending
Easy Sign Up process
Users can sign up by just
using an active mobile
phone number
A client have to give back
the product to the company
after his/her subscription is
over
If they want, they can also
renew the subscription
The company will give back the safety money.
The product will be again available for rent
Product Line A: Electronic
Devices (Ex: Mobile, Laptop)
Product Line B: Home
Appliances (Ex: Tv, AC)
While renting any product the
client has to provide safety
money for precaution
purposes
A client can take back the
safety money after the
subscription period ends.
Users will be able to see how
many days the products
were used
The Last Person who used it
(If there are any)
We will have an outlet from which
user can directly take their
product or they can take it online
as well.
While placing an order, Detailed
information of the buyer will be
taken and preserved in a
Blockchain technology
Client can send the product
to the cart after selecting
the product
The Subscription price will
change upon the use of the
device and the subscription
package
There will 3 subscription
packages:
The Subscriptions prize will vary
depending on multiple factors
and it will AI will be used to
calculate the prize variation
1 month
6 Months
2 Months

12. According to the current scenario, the economic class genuinely aren't prepared to afford their desired
gadgets due to the high price they asking for on market. So, our recurring revenue service is a market fit.
Product
Market Fit
18,303 Tk 29,000 Tk 28,000 Tk
Average Monthly
Income of
Bangladeshi
People
Global
SmartPhone
Average Selling
Price
Global Laptop
Minimum Selling
Price
Source: Per Capita Income Definition
(investopedia.com)
Source: Here’s How Much Smartphones Will Cost in
2022 / Digital Information World
Source: Signs It's Time to Buy a New PC -
businessnewsdaily.com

13. InstaRent's Business Model

14. Use Expectancy
(Respect to the Usage)
Product's Conditions
(Respect to the Conditions)
New Tier 1
6 Month Used Tier 2
1+ Year Used Tier 3
2+ Year Used Tier 4
3+ Year Used Tier 5
InstaRent's Business Plan
Our Business Plan
We will buy brand new products, then we will set up built-in
"InstaRent" app/software for the enlisted devices.
Then we will set up the subscription rate using the different factors.
We will deliver the devices after getting a successful subscription &
safety money.
After the subscription wends, people will give back the devices to us.
Again using AI we will set a new subscription cost for the devices.
The 2nd user of the same device will be able to see how many days
the devices are being used, the condition & information of the last
user. All these things will be on our blockchain database.
The 2nd user will also follow the same process.
Same for the 3rd,4th & 5th
Product Catagories
(Respect to the
Lifetime)
Lifetime
High Lifetime Products whose lifetime is 5+ year
Medium Lifetime Products whose lifetime is 3+ year
Low Lifetime
Products whose lifetime is 1.5+
year
Note: All these factors will be used to set up the subscription cost
of the products through AI.

15. ESG & InstaRent
ESG Measures of Success
How we are connected to ESG:
Usually, most electronic devices are used by only 1 user. Sometimes it moves from 2-3 users. But through our circular economic hub &
blockchain technology, we can actually monitor how many people are getting benefitted from a single product. We will use all our
blockchain data to calculate the ESG impact.
1. As we are extending the life cycle of a product and developing a circular economy culture, hence we are promoting the “green growth
strategy”.
2. We are creating opportunities for the Lower & Higher middle-class people to get their essential electronics with a cheap subscription.
As a result, they don’t have to pay for the product fully and they also don’t have to worry about the quality of the product as we have our
blockchain technology enabled. This whole process is promoting a good social and governance structure.
InstaRent will Extend the life cycle of the product.
It will also create a culture to buy electronics devices from a circular shop.
InstaRent also give people a chance to update their electronic devices.
The Sole target of “InstaRent” is to create a trusted circular economic hub.

16. Revenue Target from
Subscriptions
Product
Category
1st Year 2nd Year 3rd Year 4th Year 5th Year
Target Profit
Margin
High Lifetime 45% of the product 35% of the product
20% + Profit of the
product
Profit(12%)
of the product
Profit (5-8%) of the
product
30% Profit on the
product
Medium Lifetime 55% of the product 30% of the product
15% + Profit of the
product
Profit (5-8%)
Of the product
Profit (2-3%)
Of the product
20% Profit on the
product
Low Lifetime 55% of the product 30% of the product
5%+ Profit of the
product
Profit (2-3%)
Of the product
10% Profit on the
product
Product
Category
1st Year 2nd Year 3rd Year 4th Year 5th Year
Target Profit
Margin
Iphone 14
(Estimated Market
Price: 1,40,000 BDT)
63,000 BDT 49,000 BDT 35,000 BDT 16,800 BDT 10,000 BDT
30% profit on the
product

17. Marketing
Campaigns
DESIGNING
AN
EMOTIONALLY
CHARGED
AND
ENGAGING
IMC
THAT
OUR
TG
CAN
RELATE
WITH.
Campaign 1: #GadgetForAll
Campaign 2: Transparency Matters
Theme: Connecting with your favourite
gadget through subscription.
Theme: Our Security, Your Safety!
Objectives:
Objectives:
By participating in this campaign, users will get
additional free subscriptions on their gadgets.
Sharing picture/video posts of the users'
experience on social media with
#GadgetForAll
#InstaRent
Here, we'll provide an awareness campaign to the
tech-savvy customers who need cybersecurity
and transparency support for their gadgets from
the InstaRent products.
It is a one-month period campaign that will be
launched during Cyber Security Month (October).

18. Year 1st 2nd 3rd 4th 5th
Lead Generation 50K 75K 225K 337.5K 1.013M
Customer Number 10K 15K 45K 67.5K 202.5K
Revenue 15 Crore 22.5 Crore 67.5 Crore 1013 Crore 3038 Crore
Total Revenue 5100 Crore0
Categories Cost Budget Narative
1st Year Cost
Hardware 30 Crore Device Buying Cost
Operation 3.6 Crore
Operative cost per
month 3000000,
12 months
Marketing 20.1 Crore
60% of the fixed
assests
Software 1 Crore AI & Block Chain
Intital
Investment
Total Cost 54.8 Crore
Operation cost per year BDT 60 Crore
Marketing cost per year BDT 20 Crore
Operation cost
for the next 4 year
BDT 2400 Crore
Marketing cost for the next 4 year BDT 80 Crore
Hardware cost
for the next 4 year
BDT 97. 5 Crore
Total cost for 5 year BDT 4720 Crore
Total Turnover in 5 year BDT 5100 Crore
Profit BDT 37.74 Crore
Profit Percetentage 7.991360691
Finacial
Projection

19. Initial
Investment
Required
BDT
54.8 Crore
Targetted Seed
Fund
BDT
10 Crore
Bank Loan
BDT
44.8 Crore
Market
Valuation for
BDT
1000 Crore
30%
Good Stratagist
50%
Who like to invest in
Block Chain & Circular
Economy
20%
Well Known in the Tech
Industry
Weightage criteria
while selecting an
investor
Fundraising
After 2 years we will launch our initial public offering(IPO), Where we will
generate funding by selling 5-6% of our company share
We will look for an "Strategic Investor"

20. 1st Year 2nd Year
Operation Team 5 Members 5 Old Members+ 4 New Hire
Procurement
Team
3 Members + External Agency 3 Old Members + 1 New Hire+External Agency
Marketing Team 2 Member +External Agency 2 Old Members+ 2 New Hire + External Agency
Sales Team 5 Members 5 Old Members + 3 New Hire
Tech Team 3 Member+ External Agency 2 old Members + External Agency + 2 New Hire
Distribution
team
2 Member + External Agency 2 Old Member + External Agency+ 1 New Hire
The Team
Rajin
Redowan
F O U N D E R &
C E O
Md. Ahsanul
Mobin
C O O &
W E B S I T E
D E V E L O P E R
Faiaz
Abdullah
C F O &
G R A P H I C
D E S I G N E R
Hiring Plan for Next 2 Years (Full Time Employee)