1.
CompanyProfile
Name
Founded
Industry Type
Products
Slogan
Website
Robi Axiata Limited
1997
Mobile Telecommunication
Mobile Telephony, EDGE, GSM,
GPRS, International Roaming
জ্বলে উঠুন আপন শক্তিলে
https://www.robi.com.bd

2.
VISION, MISSION

3.
Principles
Emotional : Passionate, Creative, Respectful, Open
Functional : Simple, Ethical, Transparent, Ownership

4.
SWOT ANALYSIS
STRENGTH

5.
Weakness

6.
OPPORTUNITIES
THREATS

7.
PORTER FIVE FORCES MODEL

8.
Competitive Rivalry
64.959 million or 6 crore 49 lakh 59
thousand subscribers.
2.330 million or 3 crore 23 lakh 30
thousand subscribers.
4.419 million or 44 lakh 19 thousand
subscribers.

9.
-Threat of rivals
-Bargaining power of buyers

10.
-Threat of substitutes
-Threat of new entrants

11.
STRATEGICGROUPMAPPING
45%
23%
29%
3%
Market Share
Grameenphone Ltd. (GP)
Banglalink Digital
Communications Ltd
Robi Axiata Limited (Robi)
Teletalk Bangladesh Ltd.
(Teletalk)

12.
GROUP MAP
Market Growth
High
Price
Level
Low
Low High
GP
ROBIBANGLALINK
TELETALK

13.
Recommendations

14.
Conclusion
From the above discussion we can easily understand that Robi
Axiata Ltd. is one of the top mobile phone operators in Bangladesh.
It covers the whole Bangladesh by its network coverage. There are
many product and services of Robi is available in Market. At this
moment the company is in growing position. But the strategies of
the company will make the company “number one” mobile phone
operator company of Bangladesh.