O2 Litmus - Feria Movilforum 2009

1,055 views

Published on

Carmelo Orlando
New Product Development
Feria MovilForum, 21 May 2009

Published in: Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,055
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • 10/06/09 07:13 PM Confidential Page
  • O2 Litmus - Feria Movilforum 2009

    1. 1. Carmelo Orlando New Product Development Feria MovilForum, 21 May 2009
    2. 2. O2 Litmus An introduction <ul><li>Customers </li></ul><ul><li>Customers value innovation and love apps </li></ul><ul><li>Interest in what else they can do with their phone </li></ul><ul><li>Not all customers have an iPhone </li></ul><ul><li>Developers </li></ul><ul><li>Entrepreneurs – want to be successful and earn money </li></ul><ul><li>Vary in maturity/ size </li></ul><ul><li>Highly agile - adapt to market trends </li></ul><ul><li>Innovative </li></ul><ul><li>Easily burn a year talking to a network! </li></ul><ul><li>Network </li></ul><ul><li>Driven by roadmaps </li></ul><ul><li>People – often hard to engage </li></ul><ul><li>Vendor management </li></ul><ul><li>Budget constraints </li></ul><ul><li>High handset & network investment </li></ul><ul><li>Want to stay innovative </li></ul><ul><li>Millions of customers </li></ul>
    3. 3. O2 Litmus More than ‘just another developer network’ <ul><li>O2 </li></ul><ul><li>O2 Marketing directorate supported initiative </li></ul><ul><li>Specially invited O2 customers </li></ul><ul><li>Delivered by O2 UK and Telefonica I+D </li></ul><ul><li>Successful apps spin out to O2 </li></ul><ul><li>Easy route to market </li></ul><ul><li>No cost to sign up and play </li></ul><ul><li>Easy to launch your apps </li></ul><ul><li>Interact and develop applications with customer input </li></ul><ul><li>Network API’s </li></ul><ul><li>Free LBS & Bearer detection </li></ul><ul><li>Billing integration </li></ul><ul><li>Payments & Support </li></ul><ul><li>Generous rev. share (70% Developer) </li></ul><ul><li>Dedicated Litmus Developer accounts support </li></ul><ul><li>Payment in around 5 weeks in UK£, € or US$ </li></ul>
    4. 5. Easy app launch process <ul><li>Test </li></ul><ul><li>Premium test </li></ul><ul><li>Commercial app </li></ul><ul><li>Write a description + Terms </li></ul><ul><li>Pick a price £0-5 </li></ul><ul><li>Upload your application or URL </li></ul><ul><li>O2 moderate application </li></ul><ul><li>App on sale in 1-4 days </li></ul>
    5. 6. Litmus Partners Empowering developers
    6. 7. What we have done since launch…. <ul><li>Features </li></ul><ul><li>Member Get Member </li></ul><ul><li>Blackberry & Flash Apps </li></ul><ul><li>20+ additional handsets supported </li></ul><ul><li>“ Premium Testing” launched </li></ul><ul><li>URL based web services supported </li></ul><ul><li>New partners added </li></ul><ul><li>Roadmap workshop with developers </li></ul><ul><li>Marketing </li></ul><ul><li>Numerous events and speaking slots </li></ul><ul><li>O2 Innovation Day </li></ul><ul><li>Initial acquisition marketing campaign to O2 customers completed in January </li></ul><ul><li>Second acquisition marketing campaign to O2 UK customers mid May with follow up activity </li></ul><ul><li>O2 X Awards inclusion </li></ul>
    7. 8. More to come <ul><li>Future Plans </li></ul><ul><li>New API’s </li></ul><ul><ul><li>Data Plan, Roaming, Device capability </li></ul></ul><ul><li>Premium Billing </li></ul><ul><ul><li>Subscription and event based billing </li></ul></ul><ul><li>Access to device and network insights </li></ul><ul><li>Investigation of Widgets SDK </li></ul><ul><li>Customer & developer workshops </li></ul><ul><li>Continued press and developer community awareness </li></ul><ul><li>O2 Litmus & Telefonica Group </li></ul><ul><li>Litmus is a test case with aspirations to be rolled out to other group OB’s </li></ul><ul><li>Interest from other O2 & Telefonica OB’s </li></ul><ul><li>Continued work with MovilForum </li></ul>
    8. 9. <ul><li>Register: </li></ul><ul><li>o2litmus.co.uk </li></ul><ul><li>Contact me with any questions: </li></ul><ul><li>[email_address] </li></ul>

    ×