3. Physical Appearance
75 cm
• Irrelevant
headings.
• Small size.
•
60 cm (standard)
Small pictures
compared to the
textual body,
which ocuppies
most of the
page. They are
always in black
and white.
Number of
pages: 20
4. 43 cm
Number of
pages: 64
28 cm (standard)
Articles always
have pictures,
sometimes in
colour. They
cover most of the
page
5. Internal Structure
1.
Sections:
-Broadsheet: perfectly divided
(WorldNews, Education, Culture, Business, Sport).
-Tabloid: disorganized and not marked.
1
2. Ads:
2
-Broadsheet: aimed at high class
(jewellery, brand watches, business school...)
-Tabloid: aimed at lower-middle class.
There are different kind (travels, clothes, food…).
1
2
6. General Aspects
International New York Times
DAILY EXPRESS
• More fact than emotion
• Divided into clear sections
• Complex vocabulary
(metaphors rather than puns;
long sentences : they are
separated by lots of commas,
semi-colons)
• Focus on major national and
international events
• Price: 3 €
• Kind of reader: upper classes,
educated people
• Mix fact and emotion
• Stories are mixed together
• Less complex vocabulary (use of
puns; short sentences; frequent use
of elision -won’t, don’t…-;
colloquial language)
• Focus on famous people, private
lives and scandal
• Price: 2,10 €
• Kind of readers: lower-middle
class.
