The document summarizes the key elements and conventions of a film magazine website. It notes that the website contains pictures and articles organized into different sections, with a masthead on each page. It also includes opportunities to subscribe, social media links, related ads targeted to the content and audience, and separated columns. The conventions discussed are using images to illustrate articles, ads to generate engagement, and a masthead, slogan, and empty space to represent the brand.

1. Film magazine website
research:

2. Masthead
Pictures relating to the stories
Different sections
Unrelated ads
Columns

3. Links to social media
adds option for
Audience interactivity
On the page advertising and
display advertising
Related adds to contents
and target audience
Opportunity to subscribe
Separated sections
Images relating to
articles described
underneath
Added socials at the end of
The final page

5. Masthead is present but
small to represent their brand
name
Slogan promotes how they think
they impact the film industry
Good use of empty space
adds more excitement to
the website
Provides support for people
which would make them
understand more where their
money is going
Keeping consumers
up to date
Digital convergence encourages the
audience to access
digitally convergent technology
Video of an upcoming game to
attract a wider target audience
Variety of different
topics so they can appeal
to the majority

6. -Instantly catch audience's attention
-Blurs the background to add primary focus to
the pop up
-cross is small at not very noticeable so the
audience feels as if they must add email
Share opinions and
Read others
Subscribe box

8. Codes and Conventions (websites)
• =
- Social media links
- Articles relating to pictures
- Different sections
- Masthead on every page you scroll down
- Opportunity to subscribe
- Search bar
- Lines to separate columns
- Ads related to contents + target audience to add an extra reason
for engagement
- Display ads and ads that are on the page to add variety
- Pop up when you first open page with an opportunity to subscribe