Best Automated SEO Reporting Tools_2023.pdf

Best Automated SEO Reporting
Tools:2023
Posted by
Editorial Staff of orangutan.com
–
March 28, 2023
Automated SEO reporting tools have become an essential part of search engine
optimization. If you are a marketer, then it helps you to automate the process of
generating reports, saving time and effort that can be put into other crucial tasks.
In this article, we will discuss the features of some of the best Automated SEO
Reporting tools, the pros, and cons, and answer some frequently asked
questions.
Features Of Automated SEO Reporting Tools

Automated SEO reporting tools come with 5 main features as outlined below. All
these features help to generate comprehensive reports easily.
1. Scheduled Reports:
The “Scheduled Reports” feature allows you to automatically produce and
transmit reports on a regular basis.
In fact, these reports can be changed to contain particular KPIs and metrics that
the user wishes to monitor. Typically you need to register your account, link their
data sources, and either build a custom report template or use a standard
template.
By reducing the need to manually prepare and deliver reports, scheduled reports
may save time and effort.
Nevertheless, it’s crucial to make sure the reports contain useful KPIs and data to
effectively convey outcomes.
2. Keyword Tracking:
The “Keyword Tracking” tool allows you to track the ranks of your keywords on
Search Engine Results Pages (SERPs) over time.
This feature gives information on the performance of a website’s search engine
optimization efforts and can assist you in identifying areas for improvement.
Tools, such as SEMrush and Ahrefs, let you track hundreds or even thousands
of keywords at the same time. These tools not only monitor keyword rankings but
also give other information such as search volume, keyword difficulty, and
competition analysis to assist you in optimizing your SEO approach.
The keyword tracking option in Automatic SEO Reporting tools is useful for those
who want to monitor and optimize their online presence.

3. Competitor Analysis:
The “Competitor Analysis” tool allows users to collect and analyze data about
their rivals’ websites in order to uncover patterns and trends. To begin an SEO
competition study, look at competing websites and their top-performing pages,
paying close attention to the content and keywords and how they’ve been
designed to function together.
You may add a lot more keywords and other data points, such as keyword
position, to make this study even more helpful. Using these indexes, several
SEO rank-tracking software solutions allow you to categorize keywords and track
ranks. Surfer, Google AdWords Keyword Planner, and Moz’s Open Site Explorer
are among the tools available for acquiring information on rivals’ websites.
Overall, automated SEO reporting tools’ competition analysis capability helps you
to obtain insights into your rivals’ SEO techniques, discover areas for
improvement in your own strategies, and design more successful SEO tactics.
4. Data Import And Export:
Automated SEO reporting tools can import data from various sources such as
Google Analytics, Google Search Console, and other SEO tools. You can also
export data in different formats like PDF, CSV, and Excel.
5. Customizable Templates:
Finally, These tools provide customizable templates that can be used to create
reports with a consistent look and feel.
Pros
Time-Saving: Automated SEO reporting tools save time and effort by
generating reports automatically.

Consistency: These tools provide consistent reports, ensuring that all
stakeholders receive the same information.
Accuracy: Automated SEO reporting tools eliminate the risk of human
error in generating reports.
Better Insights: These tools provide more comprehensive and
accurate insights, allowing you to make data-driven decisions.
Cons
Cost: Some automated SEO reporting tools can be expensive,
especially for small businesses or startups.
Less Customization: These tools may not provide the same level of
customization as manual reporting, which could be an issue for some
businesses.
Lack of Flexibility: Automated SEO reporting tools may not be able to
accommodate specific requests or last-minute changes.
4 Best Automated SEO Reporting
Tools:2023
1.
1.
1. SEMrush
SEMrush is a well-known all-in-one SEO toolkit that provides a variety of tools to
assist businesses and marketers in improving their website’s search engine
position.

SEMrush’s automatic SEO reporting capabilities, which allow you to produce
extensive data on website performance and search engine rankings, are one of
its standout features.
SEMrush Pricing Plans
1. Pro plan costs $199.95 per month,
2. Guru plan costs $229.95 per month
3. Business plan costs $449.95 per month.
Discounts of up to 17% are available for those who pay upfront for a year. This
reduces the monthly cost of the Pro, Guru, and Business plans to $99.95,
$191.62, and $374.95, respectively.
SEMrush’s automatic SEO reporting tools offer a full snapshot of your website’s
search engine performance, including organic search traffic, backlinks, and
keyword rankings. You may also create bespoke reports using data from
several sources, such as Google Analytics and Google Search Console.
The reporting tools provided by SEMrush enable you to track their website’s
progress over time, compare their website’s performance to competitors, and
identify areas for improvement.
You may also set up automated reports to obtain regular updates on the
performance of your website without having to prepare reports manually each
time.
In summary, SEMrush is a popular and one of the Best Automated SEO
Reporting Tools that offers a wide range of features including automated
reporting. The tool allows you to generate customized SEO reports for their
website or their clients. The reports can be scheduled to be sent on a daily,
weekly, or monthly basis. SEMrush provides detailed reports that cover organic
search, paid search, social media, and backlinks.
The tool also offers a competitive analysis and keyword research features.

Pros
Provides comprehensive reports
Offers competitor analysis
Has a user-friendly interface
Allows you to schedule reports
Cons
The pricing can be expensive for small businesses
The tool can be overwhelming for beginners
2. Ahrefs
Ahrefs is another popular SEO tool that offers automated reporting features. The
tool provides detailed reports on website traffic, backlinks, and keyword rankings.
Ahrefs is a comprehensive SEO tool that is widely regarded as the market leader
in automated SEO software. Backlink analysis, keyword research, technical
SEO audits, and rank tracking are among the many features available.
Ahrefs features one of the greatest backlink databases, a site crawler, and a
keyword tool that outperforms the competition. You can set up reports to be
sent daily, weekly, or monthly. Ahrefs also includes options for competitor
analysis and keyword research.
Ahref features
Backlink analysis is one of Ahrefs’ core functions. Undeniably, it boasts one of
the best backlink databases on the market. Its backlink database is updated

every 15 minutes. Making it simple to keep track of changes to your backlink
profile.
In fact, The keyword research tool provided by Ahrefs is also incredibly
powerful. Certainly, allowing you to identify keyword ideas, evaluate search
volumes, and estimate competitiveness for any given phrase.
Ahrefs also has a Site audit tool that may discover technical SEO issues and
help you enhance the overall performance of your website.
The Rank Monitoring tool of Ahrefs allows you to monitor the search engine
ranking positions of its website, study the competition, and track keyword
rankings over time. Moreover, the Ahrefs rank tracker is updated daily and
provides reliable and current data. Moreover, you may configure notifications to
get email alerts when their ranks change or when they meet specified ranking
objectives.
Ahrefs also has a “Content Explorer” option that allows you to search for and
analyze popular material in any topic or sector.
In conclusion, Ahrefs is a powerful and reliable and one of the Best Automated
SEO Reporting Tools that offers a broad range of features. Its pricing plans vary
depending on the number of users, site audits, tracked keywords, and reports,
and it offers a seven-day trial for $7. Ahrefs’ features include backlink analysis,
keyword research, technical SEO audits, rank tracking, and Content
Explorer. Its backlink database updates every 15 minutes, and its rank tracker
updates daily, providing accurate and timely data.
Ahrefs Pricing Plans:
1. Lite for $99 per month,
2. Standard for $179 per month,
3. Advanced for $399 per month, and
4. Agency for $999 per month.

The pricing plans vary based on the number of users, site audits, tracked
keywords, and reports.
Ahrefs offers a seven-day trial for $7, which provides full access to all of the
features in the Lite plan.
Pros
Allows users to schedule reports
Cons
he pricing can be expensive for small businesses
3. SE Ranking
SE Ranking is an all-in-one SEO solution with automatic reporting capabilities.
The software generates comprehensive information on website traffic, backlinks,
and keyword rankings. You may set up reports to be received daily, weekly, or
monthly. Additionally, SE Ranking includes capabilities for competition analysis
and keyword research.
SE Ranking is an all-in-one SEO tool that offers a wide range of features for
website owners and digital marketing agencies. The tool provides detailed
keyword research, website analysis, ranking tracking, and competitor
analysis.

SE Ranking comes with a slew of marketing and SEO capabilities. Such as a
keyword rank checker that monitors ranks on Google, Bing, Yahoo, and
YouTube, a website audit that identifies and resolves website faults. An on-page
checker determines how well a page is optimized for certain keywords. And
competition research that examines sites for traffic.
It also includes a comprehensive collection of tools for tracking keyword rank,
keyword recommendation, website auditing, competition analysis, backlink
monitoring, automatic professional reporting, and much more.
if you are an entrepreneur or small company owner, you stand to benefit a lot
from SE Ranking.
SE Ranking Pricing Plan
SE Ranking has different pricing plans to cater to various business sizes and
needs. The pricing plans include
1. Optimum plan at $39 per month,
2. Plus plan at $89 per month,
3. Enterprise plan at $189 per month, and
4. Custom plan for large enterprises.
SE Ranking offers a 14-day free trial with no credit card required.
The Optimum plan is perfect for small businesses, while the Enterprise plan is
suitable for larger businesses with more significant needs.
In summary, SE Ranking is a comprehensive, user-friendly, and one of the Best
Automated SEO Reporting Tools with a wide range of features suitable for
entrepreneurs, small business owners, and digital marketing agencies. Moreover,
It offers different pricing plans to cater to various business needs, and a 14-day
free trial is available with no credit card required.

Pros
Cons
4. Raven Tools
Raven Tools is an SEO tool that offers automated reporting features. Indeed, the
tool provides detailed reports on website traffic, backlinks, and keyword
rankings. You can schedule reports to be sent on a daily, weekly, or monthly
basis. Raven Tools also offers competitor analysis and keyword research
features.
Raven Tools is an SEO tool that provides a wide range of features for digital
marketing agencies and website owners.
Undoubtedly, one of the standout features of Raven Tools is its all-around
capabilities that include a site auditor, keyword planner, link-building tool,
link tracking tool, and custom reports.
It also offers automated reporting and the ability to create custom reports using
data from various platforms like Google Ads, Google Analytics, Bing Ads,
Facebook, and more.

Raven Tool Pricing plan
Raven Tools is available with four broad category plans, each catering to a
specific size of business. The plans include
1. Start ($39/month),
2. Grow ($109/month),
3. Thrive ($239/month), and
4. Lead ($399/month).
Each plan offers a different set of features and capabilities, with the Lead plan
being the most comprehensive.
Overall, Raven Tools is a versatile SEO tool that offers a broad range of
features at reasonable prices. The customizable reporting and automated
reporting features make it a great choice for small or starter agencies. The four
pricing plans provide options for businesses of different sizes and needs.
Pros
Cons

Verdict: Best Automated SEO Reporting Tools:2023
1. Comparing these tools, SEMrush stands out as the most comprehensive
and user-friendly tool.
2. Ahrefs and SE Ranking offer similar features to SEMrush but can be
expensive for small businesses.
3. Raven Tools is a good alternative for those on a budget, but it lacks some
of the advanced features offered by the other tools.
Also read our article on “5 Best SEO Reporting Tools”
FAQs: Best Automated SEO Reporting
Tools:2023
1. What is an automated SEO reporting tool?
An automated SEO reporting tool is software that generates reports on
website performance, including website traffic, keyword rankings, and
automatic backlinks. The reports are generated automatically and can be
customized and scheduled to meet the user’s needs. Infact, it also helps
you with comprehensive competitor analysis.
2. What are the benefits of using an automated
SEO reporting tool?
Undeniably, automated SEO reporting tools offer many benefits, including
time-saving, accuracy, and comprehensive reporting.
Time-Saving: Automated SEO reporting tools save time and effort by
generating reports automatically.
Consistency: These tools provide consistent reports, ensuring that all
stakeholders receive the same information.
Accuracy: Automated SEO reporting tools eliminate the risk of human
error in generating reports.
Better Insights: These tools provide more comprehensive and accurate
insights, allowing you to make data-driven decisions.
3. What are the disadvantages of Automated SEO
reporting tools?

Primarily, there are 3 disadvantages or cons.
Cost: Some automated SEO reporting tools can be expensive, especially
for small businesses or startups.
Less Customization: Of course, these tools may not provide the same
level of customization as manual reporting, which could be an issue for
some businesses.
Lack of Flexibility: Automated SEO reporting tools may not be able to
accommodate specific requests or last-minute changes.
4. Can automated SEO reporting tools work with
any website?
Indeed, most automated SEO reporting tools can work with any website,
provided that the website is connected to the tool’s data sources.
5. Do automated SEO reporting tools replace
manual reporting?
No, automated SEO reporting tools do not replace manual reporting
entirely. They only automate the process of generating reports.
6. Are Automated SEO Reporting Tools
Expensive?
The cost of automated SEO reporting tools varies. Some are free, while
others can be quite expensive. It depends on the features and capabilities
of the tool.
7. What are the Best Automated SEO reporting
tools in the market today?
4 Best Automated SEO reporting tools are
SEMrush
Ahrefs
SE Ranking
Raven Tools
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