By Unique advertising

1. How to present an idea in
order to make an
impact?

2. - 40% of people respond better to visual
information instead of plain text

4. The value proposition formula- (Company name) helps
(target audience) with (services) so you can
(benefits)

6. The successful presentation is 65% stories.
Present your story and your team to humanize your
company.
Include:
- the reason why the company came to exist
-say something personal, make them smile
First focus on your client problems (price,
convenience, access) and then on aspirations.

8. Break down the value proposition into solutions
that are tied to the benefits your clients want.
Proofs: -add testimonials to highlight what
clients love about doing business with you.
- compare products vs your competitors
- research data, expert quotes that tied to the
benefits of the products you are offering
- provide extra benefits: money back, guarantee,
free trial, free shipping) to show and gain confidence.

10. An elevator pitch is a brief, persuasive speech
that you use to spark interest in what your
organization does.

12. 1. identify your goal: what do you want to tell potential
clients about your organization
2. explain what you do: what your organization does,
focus on the problem that you solve and how you help peopl3
3. communicate your UPS: identify what makes you, your
organization, or your idea, unique
4. engage audiences with a question: after
communicating your UPS, you need to engage your audience.
To do this, prepare open ended questions

14. Again
1. Identify your goal.
2. Explain what you
do.
3. Communicate your
USP.
4. Engage with a
question.
5. Put it all together.
6. Practice.