Special Report for Medical Entrepreneurship in MBAH course

1. TRADITIONAL MEDICINES:
COMPLEMENTARY AND
ALTERNATIVE MEDICINES (CAM)
Mikee Junsay, RPh, CPS
MBAH
Medical Entrepreneur

2. HAVE YOU TRIED ANY ALTERNATIVE
MEDICINES?

3. HAVE YOU TRIED ANY OF THESE?

4. COMPLEMENTARY AND
ALTERNATIVE MEDICINES
• “is a broad domain of healing resources that encompasses all healthy
systems, modalities, and practices and their accompanying theories and
beliefs, other than those intrinsic to the politically dominant health
system of a particular society or culture in a given historical period. “ –
Cochrane Collaboration on Complementary Medicines.
• “CAM simply as a group of diverse medical and health care
interventions, practices, products, or disciplines that are not generally
considered part of conventional medicine.”—US- National Center for
Complementary and Alternative Medicine (NCCAM)

5. Complementary medicine is used together with
conventional medicine.
- ex. the use of aromatherapy to help lessen a
patient's discomfort following surgery.
Alternative medicine is used in place of conventional
medicine.
- ex. use of a special diet to treat cancer instead of
undergoing surgery, radiation, or chemotherapy that has
been recommended by a conventional doctor.
National Center for Complementary and Alternative Medicine
National Institute for Health- US

6. INTEGRATIVE MEDICINES
• Combination of the evidence-based medicine and
alternative medicines.
• focuses on the whole person, is informed by evidence,
and makes use of all appropriate therapeutic and
lifestyle approaches, healthcare and disciplines to
achieve optimal health and healing
• Combining the use of special diets, herbs, acupuncture,
mind-body interventions, and massage therapy with
conventional cancer care often aids the healing process.

7. TYPES OF
CAM
(NCCAM)

8. Acupuncture
originated in China over 5,000 years ago
based on the belief that health is
determined by a balanced flow of qi –
the vital life energy present in all living
organisms

9. Acupuncture
World Health Organization has cited over 40 conditions
that acupuncture can treat:
Migraine
Asthma
Gastrointestinal disorders
Paralysis from stroke

10. Herbal Medicine
Sambong tablets, 250 mg
diuretic/anti-urolithiasis

11. Herbal Medicine
Lagundi tablets, 300 mg
for cough and asthma

12. Homeopathy
Homeopathic remedies are dilutions
of natural substances from plants,
minerals and animals.

13. Homeopathy
Based on the principle of “like
cures like” – match different
symptom patterns or “profiles”
of illness and act to stimulate
the body’s natural healing
response.

14. Aromatherapy
 Uses the essential oils extracted
from plants and herbs to treat
conditions ranging from:
 Infections
 Skin disorders
 Immune deficiencies
 Stress

15. Aromatherapy
The oils exert much of their therapeutic
effect through their pharmacological
properties and their small molecular
size

16. Ayurveda
 Ayurvedic medicine – “science of life”
 practiced in India for the past 5,000
years
 comprehensive system of medicine

17. Chiropractic Medicine
The practice of chiropractic focuses
on the relationship between the
structure of the spine and the
function coordinated by the
nervous system, and how this
relationship affects the
preservation and restoration of
health.

18. Detoxification therapy
 Helps to rid the body of
chemicals and pollutants and can
rejuvenate the body
 Forms of detoxification:
 Fasting and specific diets
 Colon hydrotherapy
 Coffee enema
 Hyperbaric oxygen

19. Iridologists believe that changing
patterns and markings in the iris can be
used to reveal emerging conditions in
every part of the body and to identify
inherited weaknesses that may lead to
physical and emotional disorders.

20. Chelation therapy
 Used to rid the body of unnecessary and
toxic metals
 chelating agent, EDTA, with vitamins and
minerals, are administered intravenously

21. Chelation therapy
Adjunct in the treatment and
prevention of ailments linked to
atherosclerosis – coronary artery
disease, strokes, peripheral vascular
disease and arterial blockages

22. Pranic Healing
A no-touch natural healing system that
utilizes prana or vital energy to cleanse
and energize the human energy body
and to accelerate the natural healing
power of the physical body.

23. Acupressure
 application of pressure to the body to affect
the flow of energy in the meridians according to
the principles of traditional Chinese medicine
 believed to be the 'mother of Acupuncture' in
that it predates the use of needles to stimulate
the body's energy flow
 same principles as Acupuncture, but the
pressure is applied directly to the points of the
body mainly by using the hands, fingers, thumb or
knuckles

24. T. A. M. A of 1997
Republic Act No. 8423 (Tradiitonal and Alternative Medicines Act)
 The goal is to improve delivery of quality & delivery of health
services for Filipino through the recognition, development and
promotion of:
Traditional and alternative healthcare & delivery system
Creation of the Philippine Institute of Traditional and
Alternative Health Care (PITAHC)
To accelerate the development of traditional and alternative
health care in the Philippine.

25. PHILIPPINES SITUATION ON CAM
Complementary and Alternative Medicine Among Filipinos: Prevalence,
Costs and Patterns of Use
Jose Hesron D. Morfe, M.D.*; Victoriano S. Lim, M.D.*
Objective:
To determine the prevalence, costs and patterns of complementary and
alternative medicine (CAM) use among Filipinos and identifying likely
factors that influence practice.
- Cross sectional study in outpatient department of UST Hospital.
- 100 respondent (26 males and 74 were females)
- Mean age: 45.6 years

26. CROSS SECTIONAL STUDY ON CAM
Result:
• Efficacy rating: the mean rating was 2.5 (S.D. 1), implying a less than
satisfactory appreciation for such unconventional therapies.
• However, 56% expressed willingness to continue CAM use.
• There were no significant associations between CAM use and the socio-
demographic groupings except for the estimated annual income

27. CROSS SECTIONAL STUDY ON CAM
Conclusion:
• CAM, with its various component disciplines, is very much present in the
Philippines and being availed by majority of those surveyed to complement
conventional medical therapies.
• There were no factors associated with CAM use, except for lower
socioeconomic status.
• It would therefore be advisable for medical doctors to ask patients about
their use of unconventional therapies for a holistic approach to the
attainment of health.

28. THANK YOU…

29. REFERENCES
• MS powerpoint presentation from PITAHC “Complementary and Alternative
Medicines in the Philippines”
• Complementary and Alternative Medicines Among Filipinos: Prevalence, Costs and
Patterns of Use, Morfe et. al., 2001
• http://www.healthy.net/
• US National Center for Complementary and Integrative Health