The new Star Trek Beyond movie had me thinking about the relationship between Kirk and Spock. I was reminded how similar the relationship is between content marketing and SEO can be. Here are some slides I put together to demonstrate how that relationship has evolved over the years.
15. Content Creation: A Human Process
1.Who is my audience?
2.What are their needs?
3.Where, when, & how do they engage w/ content?
15
Logical Content... makes
Spock
happy!
23. Working Together: SEO Can Point The Way.
23
● Keywords
● Headlines
● Phrases
● Competition
● Traffic-
Sources
● Relavancy
● Links
24. Content Creation: Preventing Burnout
24
I have nothing
more to say on
this topic!
I’ve given it all
she’s got
Captain!
We can see
that
Scottie.
25. Content Creation: Look Outside Your Own Universe
25
● Guest Posts
● Influencer Interviews
● Industry Expert Round Ups
● Collaborative Surveys
● Vendor / Affiliate Spotlights
● Client Stories to Success
I’ve got,
a plan!
26. Content Example: Link Building Industry Survey
26
● Nicholas Chimonas of Page One Power
● Collaborated with MOZ & Jon Doherty of Credo
● Created survey
● Distributed survey with the help of influencers
● Collected survey results
● Analyzed data
● Published on Moz’s blog
Logical use
of outside
knowledge
sources
27. Content Example: Link Building Industry Survey
27
Content Results:
● Two follow up blog posts
● Podcast interview
● Webinar presentation
● Increased brand awareness
● Increased site traffic