Real estate blogging 101

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Real estate blogging 101

  1. 1. Real Estate Blogging 101 <ul><li>Jeremy Blanton & Jason Crouch </li></ul>
  2. 2. A Little About Jason:
  3. 3. Hi my name is Jeremy and I am:
  4. 4. “ Do I really need a blog?” http://www.flickr.com/photos/notionscapital/4379144635/
  5. 5. Why is blogging important? <ul><li>Helps to Build Your Sphere of Influence </li></ul><ul><li>You can gain a competitive edge (more knowledge than the other guy) </li></ul><ul><li>You will be found on Google! </li></ul>
  6. 6. The Base to Your Social Media Marketing Plan
  7. 7. Are Blogs Effective? <ul><li>Search Engine Dominance </li></ul><ul><li>Consistently Outrank Personal Websites. </li></ul>
  8. 8. Writing Blog Posts to appeal to Consumers AND Search Engines. <ul><li>Length: 300-500 Words </li></ul><ul><li>Use a One on One Tone </li></ul><ul><li>Layout: White Space is Your Friend! </li></ul><ul><li>Pictures are worth 1,000 words. </li></ul><ul><li>Use Bold & Underlined text where appropriate. </li></ul><ul><li>Use Bullet Points & Lists. </li></ul>
  9. 9. Writing Blog Posts to Appeal to Search Engines. <ul><li>Use Links </li></ul><ul><li>Use Geo-Targeted Titles </li></ul><ul><li>Keyword Density ~3% </li></ul><ul><li>Basic Keywords vs. Longtail Keywords </li></ul>* Myrtle Beach Real Estate vs. Oceanfront Homes For Sale in Myrtle Beach SC * Batteries For Sale vs. Cheap AAA Batteries for sale * Buying Coffee Online vs. Keurig K Cups Hot Cocoa * Lawnmower Blade vs Toro K38729 Zero Turn Blade
  10. 10. Understanding Your Keyword Competition http://adwords.google.com
  11. 11. <ul><li>Your first posts may really stink (like ours did), but that’s okay! </li></ul>Hot Donuts Now!!! This Morning while just flipping through some of the odd headlines that pop up when opening up aol, I started reading a story about 23 Retail Stores closing.  I mean some of the ones on the list are kinda no brainers, but one that caught my eye was Krispy Kreme!!! What is this world coming to?  Instead of closing them up, they need to just turn on the hot donuts signs more often!!!  Luckily only 25 stores have closed so far.  Hopefully someone in KK will read this post and take my advice!!! Austin Real Estate Market Over the past couple of months, the Austin and central Texas areas have had more rain than I can ever remember, and I have been here for about 20 years.  This seems to have delayed the summer rush by about a month or so, since we had fewer buyers travelling to the area during the heavy rains, and local home buyers weren't driving around looking as much either. August is shaping up to be a solid month for our company (Austin Texas Homes, LLC), and for most of my friends who are in real estate.  I hope the season lasts a bit longer than usual, but we will see.  Typically, things slow down quite a bit starting in September.  Perhaps the delay will push this to October this year.
  12. 12. “ But What Do I Write About?!?” Google Alerts (Google.com/alert) Hyper-local information ANYTHING you are comfortable writing about is fair game – it’s YOUR blog!
  13. 13. Use Your Blog to Connect With Those in Your Community. <ul><li>Write about Local Businesses in Community </li></ul><ul><li>Share Posts with Business </li></ul><ul><li>Free Form of Advertising. </li></ul><ul><li>Connects in Local Community </li></ul>
  14. 14. Quick Tips for Blogging Success <ul><li>Be Yourself </li></ul><ul><li>Be Persistent! </li></ul><ul><li>Comment on Others’ Stuff </li></ul><ul><li>Reply to Comments </li></ul>
  15. 15. Real Estate Blogging 101 Questions?
  16. 16. One on One Training If you are interested in personal training to learn more about blogging, social media tools, SEO for your website, or any related topic, contact us directly anytime. 210consulting.com
  17. 17. How to contact us

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