Kathy, keynoted the first Visual Storytelling Summit 2016. She effectively illustrated all the primary drivers for a compelling business storytelling business storytelling while underscoring the importance of first defining your business story and then your visual strategy.

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Every Company is a
Storytelling Company
Author, “Stop Boring Me!”℠
Keepingithuman.com
@kathyklotzguest (Twitter)
@klotzguest (Instagram)

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Storytelling is meaning
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Reality
 Every 2 years, data doubles
 Brain scans visuals faster than text
 Feeling first, than we rationalize
 Stories remembered 22X than facts
Create meaning, not just data
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Random ‘Facts of Violence’
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Not about the transaction

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Hope
How will you make professional and personal lives better?
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Story Drives Visuals
What’s
YOUR
Story?
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10. What Matters
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11. Shared Experiences
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12. The ‘We’
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13. Empathy
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Playfulness
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16. Collaborative Storytelling
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@kathyklotzguest

17. Make Your Partner Look Good
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18. You ARE a Storytelling Company
Story
Empathy & Hope
Playfulness
Create the ‘We’
Make Others Look Good
Collaborate
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Be a Dopamine Dealer

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You are not boring.
So your content shouldn’t be.

21. Kathy Klotz-Guest
kathy@keepingithuman.com
@kathyklotzguest
Keeping In Touch!
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Thank You!
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K e e p i n g i t h u m a n . c o m
One Final Thing… Hold up your sign!
#myVSI
@kathyklotzguest
@ViStoInst
#Stopboringmebook