Lemonade principle of Effectuation

1. HEBON CASE STUDY ANALYSIS
(LEMONADE PRINCIPLE OF EFFECTUATION)
By- GROUP 4
MANVI BOLIA - 20DM118
KAMAKSHI KAUSHIK - 20DM094
KRISHANK KAPOOR - 20DM105
KANISHKA SINGH - 20DM096
MIHIR MANCHANDA - 20DM120
NEHAL CHUGH - 20DM135

2. Vestibulum congue
Vestibulum congueVestibulum congue
Leverage Contingencies,
Avoiding surprises and
unexpected outcomes
Mistakes and surprises
are inevitable and can
be used to look for new
opportunities
Invite the surprise
factor instead of
making “what if
scenarios” to deal
with worst case
scenarios
WHAT IS
LEMONADE
PRINCIPLE ?

3. ❏ This abundant fruit
had been in many
savoury and sweet
dishes in the family
cuisine of his
boyhood.
❏ Consumption was
only 20 to 30 percent
of the total production
of jackfruit.
❏ .
Processing the abundant local
jackfruit was an obvious
opportunity as Koroth had grown
up surrounded by jackfruit.
❏ Wastage was everywhere,
despite the fruits
alternative uses.
❏ Potential value as human
and animal food.
❏ Funding from his
distribution business.
Opportunity to access large
quantities of this jackfruit
and process it into appealing
product ranges in cost
effective and timely manner.
❏ After rejection by
retailers, Koroth
started selling his
pulp to small vendors
like fruit juices, ice-
cream shops etc.
instead of losing
hope as there was no
competition.
❏ Adding value addition
technology to jackfruit
making.
❏ Training for making
powder from jackfruit, on
dehydrating jackfruit, and
on making juice.
APPLICATION OF LEMONADE PRINCIPLE
OpportunitySurprising factor
❏ Koroth recognized
the potential of
jackfruit to help
solve some of the
world’s wicked
problems and global
issues like global
hunger, food security
and rural poverty.
❏ Creation of
preprocessing
centres in the
surrounding villages
through pilot
projects.
❏ Jackfruit could serve as
a replacement for wheat,
corn, and other staple
crops under threat from
climate change.
❏ It could survive pests
and high temperatures.
Contingencies and Uses