2. “Is an idea the only final result of
a long series of unseen idea-
building processes which go on
beneath the surface of the
conscious mind?”
- James Webb Young
9. Research everything about the
problem you are trying to solve.
Google, books, academic journals
and reports are your best friends.
The more you learn about the
subject the easier it is to come up
with new ideas.
10. And don’t forget to write down
all the facts you’ve gathered
from your research.
11.
12. “An idea is nothing more nor less
- James Webb Young
than a new combination of elements”
13. This part is the harder to
describe because it goes on
entirely inside your head!
14. Take the facts you’ve
gathered, examine them
from different perspectives
Bring facts together, combine
them, and see how they fit!
15. Put all your ideas down on paper.
Never mind how crazy they seem.
The real idea might come from this
exercise. Fact 1
Fact 2
+
=
18. When you reach this third stage in the production of
an idea, drop the problem completely and turn to
whatever stimulates your imagination and emotions.
Listen to music, go to the theater or movies, read
poetry or a detective story.
“
”
22. …while shaving, or bathing, or most often
when you are half awake in the morning. It
may waken you in the middle of the night.“
”
23.
24. “Do not make the mistake of holding your
idea close to your chest at this stage.
Submit it to the criticism of the judicious.”
25. Brilliant
idea!
“A good idea has self-expanding
qualities. It stimulates those who
see it to add to it. Thus
possibilities in it which you have
overlooked will come to light.”
