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 Creativity is ability to imagine or
invent something new.
 Combinations of responses or ideas in
novel way.
 Creativity brings into being something
that did not exist before, either as
product,process or thought.
 Defining creativity is complicated
because this concept has many
dimensions.
 Albert Einstein said “creativity is
intelligence having fun.”
 Pablo Picasso said “The chief friend
of creativity is "good" sense.”
Elements of creativity
1. Flexibility: This captures the ability to cross
boundaries and make remote associations. This is
measured by a number of different categories of
ideas generated.
2. Originality: This measures how statistically
different or novel the ideas are compared to a
comparison group. This is measured as a number
of novel ideas generated.
3. Fluency: This captures the ability to come up
with many diverse ideas quickly. This is measured
by the total number of ideas generated.
4. Elaboration: This measures the amount of
detail associated with the idea. Elaboration has
more to do with focussing on each solution/idea
and developing it further.
 The Art of Thought from 1926, Graham Wallas
proposed one of the first complete models of
the creative process.
 Creative process is the evolution of an idea into
its final form through a progression of thoughts
and actions.
 Creative process involves critical thinking and
problem-solving skills.
Preparation
 Prepration stage also known as
concious stage because all data
collected in this stage.
 Creativity start with identifying or
investigate problem.
 Aim to acquire more knowlodge about
problem.
 Trial and error.
Incubation
 Incubation stage also known as unconcious
stage because we take some rest after
preparation stage.
 Its point we realize that we can't solve the
problem we take some time to again boost up.
 Busy your mind in some other activity might
solution identified.
 At this stage, you take a step back from the
problem and allow your mind to wander to let
it contemplate and work the problem through.
Illumination
 Experience of sudden apprearance of solution.
 This stage essentially describes the classic
“eureka!” or “aha” moment of insight.
 Solution might occur at least time when not
expecting e.g during sleeping.
Verification/implementation
 In this state we determined that whether idea or
solution appear suddenly is correct or not if not
then again try.
 The work just begin.
 You evaluate, analyze and build on your idea.
You then polish it to make sure that it’s useful.
 At this stage, you would also often choose to
prototype and test your idea in order to find out
if it meets the users’ needs which you defined
at the preparation stage and, if so, polish it as
needed.
The Components of Creativity
What is Imagination?
 The faculty or action of forming new ideas, or
images or concepts of external objects not
present to the senses.
 Imagination is governed by no rules or laws
either physical or civil.
 Imagination comes from a place of unlimited
energy and capacity.
 “Imagination is more important than
knowledge. Knowledge is limited. Imagination
encircles the world” Albert Einstein
 Imagination is the key ingredient to expansion
and the advancement of our world.
Types of Imagination
Dr. Murray Hunter of the University of Malaysia Perlis explains that imagination is, in part,
about filling in gaps in our knowledge.Here are some types that he explained in his theory.
 Effectuative imagination
 Intellectual (or Constructive) Imagination
 Imaginative Fantasy Imagination
 Empathy Imagination
 Strategic Imagination
 Emotional Imagination
 Dreams
 Memory Reconstruction
Creativity Vs Imagination
 Imagination is thinking of something whether
it's an object, place, time, etc. ‒ that is not
present, while creativity is doing something
meaningful with your imagination.
 Imagination is something that emerges. While
creativity works towards products that exist in
the real world and have real-world purpose, the
product of the imagination is the "imagined
object".
 Creativity occurs when we produce something
tangible.Imagination, on the other hand, is the
ability to produce non-tangible, mental
representations of things that may or may not
exist.
Refferences
• https://www.tnp.no/norway/global/3163-the-
eight-types-of-imagination-we-utilize
• https://kumardeepak.wordpress.com/2012/07/1
8/components-of-creativity/
• https://www2.slideshare.net/bruceblack/the-
power-of-creativity-and-the-imagination-
18367130
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creativity and imagination

  • 1.
  • 2.  Creativity is ability to imagine or invent something new.  Combinations of responses or ideas in novel way.  Creativity brings into being something that did not exist before, either as product,process or thought.  Defining creativity is complicated because this concept has many dimensions.  Albert Einstein said “creativity is intelligence having fun.”  Pablo Picasso said “The chief friend of creativity is "good" sense.”
  • 3. Elements of creativity 1. Flexibility: This captures the ability to cross boundaries and make remote associations. This is measured by a number of different categories of ideas generated. 2. Originality: This measures how statistically different or novel the ideas are compared to a comparison group. This is measured as a number of novel ideas generated. 3. Fluency: This captures the ability to come up with many diverse ideas quickly. This is measured by the total number of ideas generated. 4. Elaboration: This measures the amount of detail associated with the idea. Elaboration has more to do with focussing on each solution/idea and developing it further.
  • 4.  The Art of Thought from 1926, Graham Wallas proposed one of the first complete models of the creative process.  Creative process is the evolution of an idea into its final form through a progression of thoughts and actions.  Creative process involves critical thinking and problem-solving skills.
  • 5. Preparation  Prepration stage also known as concious stage because all data collected in this stage.  Creativity start with identifying or investigate problem.  Aim to acquire more knowlodge about problem.  Trial and error.
  • 6. Incubation  Incubation stage also known as unconcious stage because we take some rest after preparation stage.  Its point we realize that we can't solve the problem we take some time to again boost up.  Busy your mind in some other activity might solution identified.  At this stage, you take a step back from the problem and allow your mind to wander to let it contemplate and work the problem through.
  • 7. Illumination  Experience of sudden apprearance of solution.  This stage essentially describes the classic “eureka!” or “aha” moment of insight.  Solution might occur at least time when not expecting e.g during sleeping.
  • 8. Verification/implementation  In this state we determined that whether idea or solution appear suddenly is correct or not if not then again try.  The work just begin.  You evaluate, analyze and build on your idea. You then polish it to make sure that it’s useful.  At this stage, you would also often choose to prototype and test your idea in order to find out if it meets the users’ needs which you defined at the preparation stage and, if so, polish it as needed.
  • 9. The Components of Creativity
  • 10. What is Imagination?  The faculty or action of forming new ideas, or images or concepts of external objects not present to the senses.  Imagination is governed by no rules or laws either physical or civil.  Imagination comes from a place of unlimited energy and capacity.  “Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world” Albert Einstein  Imagination is the key ingredient to expansion and the advancement of our world.
  • 11. Types of Imagination Dr. Murray Hunter of the University of Malaysia Perlis explains that imagination is, in part, about filling in gaps in our knowledge.Here are some types that he explained in his theory.  Effectuative imagination  Intellectual (or Constructive) Imagination  Imaginative Fantasy Imagination  Empathy Imagination  Strategic Imagination  Emotional Imagination  Dreams  Memory Reconstruction
  • 12. Creativity Vs Imagination  Imagination is thinking of something whether it's an object, place, time, etc. ‒ that is not present, while creativity is doing something meaningful with your imagination.  Imagination is something that emerges. While creativity works towards products that exist in the real world and have real-world purpose, the product of the imagination is the "imagined object".  Creativity occurs when we produce something tangible.Imagination, on the other hand, is the ability to produce non-tangible, mental representations of things that may or may not exist.