Forandrede markedsvilkår og ny strategi stiller nye krav til alle ledere og medarbejdere i Grundfos. Grundfos fortæller, hvordan de har arbejdet med et skift i mindset og med de rammer og værktøjer, som understøtter rejsen fra strategi til praksis.

1. @thomasasger
MEET ERIKA
A collaborative and digital workplace savvy Grundfos employee
Thomas Asger Hansen
Global Working Culture and Smart Worker
Grundfos A/S

2. WE HELP THE ORGANIZATION CROSS THE CHASM . . .
. . . AND IT HAPPENS ONE PERSON OR USE-CASE AT A TIME.
Source: Geoffrey A. Moore (1991)
@thomasasger
GLOBAL WORKING
CULTURE
Mission (WHY)
• Identify new ways of working
effectively
• ‘Push Grundfos across the gap’
Method (HOW)
• Frontloading and Innovating
• Design Thinking
Actions (WHAT)
• Pilot Projects
• Business Consultancy
SMARTWORKER
Mission (WHY)
• Give back 1 million hours to our
business functions
• ‘Pull Grundfos across the gap’
Method (HOW)
• Scalable Deployment Models
• User Adoption Framework
Actions (WHAT)
• Worksmart portal
• Productivity Teams & Super
User Communities
• Communication framework
• Adoption metrics

3. GLOBAL WORKING CULTURE KEY MILESTONES
1st
Employee
Advocacy
pilot 1st Social Media
Management pilot
launched by Marketing
Prospect-
Finder pilot
SAP Jam
Social
Listening
pilot
(NetBase)
2nd
Maturity
Assessment
Pulsar for
Yammer
Analytics
New InSite
mock-up
Product
Centre
Customer
Community
Thought Leader Social
Business Enablement
Reach for
the Stars
Lead
App
2nd
employee
advocacy
pilot
BD Project
Template
1st
YamJam
(MWB1)
DACH
OneOffice
team
concept
Sprinklr
Ramp-Up
UX
Excellence
Guide
Collabora-
tion
Analytics
2012 20152013 2014
MWB5
definition
Yammer
with HR
(P&S)
Grundfos
Social
Business
Policy
Launch of
Global
Working
Culture
Talent
Event
1st Maturity
Assessment
1st
integrated
Social
Business
strategy
framework
(Cookbook)
Mads Blog
Social
Business
Intelligence
pilot
(Sprinklr)
MHD Strategy
Engagement
Case
Community
Planning Guide
Virtual
Leadership
Module 1
Strategy
2020
MWB5
Practises
Voice of the
Customer
Community (VoC)
Community
Management
Enablement
Global
Purchase
Enablement
Key
Collaboration
Behaviour
Analytics
IN PROGRESS CLOSED DOWNCOMPLETE CHANGE DRIVER: BEHAVIOR TECHNOLOGY
Worksmart
Portal
Internal
Personas
Surveys, Self
Assessment, and
Leadership
Communication
Design
Thinking:
Rich Profile
Digital
Workplace and
Productivity
user journeys
@thomasasger

4. MEET ERIKA
core objective in life is to be successful in her job and life
hobbies are duathlon and architecture
works with building services
Erika Villeneuve, 38, Sales Engineer
with Grundfos for the last 6½ years.
Erika has her own strategy for use of social and digital technology
in short, her vision is to use digital and social tech in a way that
optimizes her face2face time in every possible way
she has the right collaboration mindset and she has also taken
herself time to become digitally literate with a specific range of tools
needed for her to be able to practice and apply her skills in her current job and
private life.
@thomasasger

5. PERSONAL KPI’s
Erika Villeneuve, 38, Sales Engineer
with Grundfos for the last 6½ years.
She knows that results count, and she continuously evaluates herself on
how she contributes to Grundfos. In practice, she looks at 3 specific KPI’s with
her team and manager on an informal everyday basis;
1] PERSONAL TASK contribution
2] COLLABORATIVE TEAM contribution
3] COLLABORATIVE NETWORK contribution
@thomasasger

6. ONE DAY IN LIFE
ONLINE
OFFLINE
@thomasasger

7. ONE DAY IN LIFE
ONLINE
OFFLINE
Analog vs. Digital
Erika's alarm clock wakes her
up at Up at 7 am. It's
Monday morning.
@thomasasger

8. WE ALL NEED A BALANCE @thomasasger
ANALOG
Vs
DIGITAL

9. ONE DAY IN LIFE
Personal and Professional Networks
Part of Erika's morning ritual is to check
her personal mail accounts and
Instagram. And then LinkedIn.
ONLINE
OFFLINE
Analog vs. Digital
Erika's alarm clock wakes her
up at Up at 7 am. It's
Monday morning.
@thomasasger

10. More than 50 percent of people who uses a ‘Personal Virtual
Assistant’ (PVA) feel some sort of personal connection to it.
71 percent of women have given their PVA a name.
66 percent of men have also done so.
Source: http://www.nuance.com/company/news-room/press-releases/personalassistantsurvey.docx
Fun Fact @thomasasger

11. ONE DAY IN LIFE
Online inspiration offline
Another part of Erika's
morning ritual is to jog 5 k.
and to get inspired at the
same time.
Personal and Professional Networks
Part of Erika's morning ritual is to check
her personal mail accounts and
Instagram. And then LinkedIn.
ONLINE
OFFLINE
Analog vs. Digital
Erika's alarm clock wakes her
up at Up at 7 am. It's
Monday morning.
@thomasasger

12. SHARE TO SPEECH @thomasasger

13. ONE DAY IN LIFE
Online inspiration offline
Another part of Erika's
morning ritual is to jog 5 k.
and to get inspired at the
same time.
A digital finger on the pulse
Since it's Monday, Erika does
her Monday team #wol.
Personal and Professional Networks
Part of Erika's morning ritual is to check
her personal mail accounts and
Instagram. And then LinkedIn.
ONLINE
OFFLINE
Analog vs. Digital
Erika's alarm clock wakes her
up at Up at 7 am. It's
Monday morning.
@thomasasger

14. EXAMPLE – MONDAY MORNING WOL (WORKING OUT LOUD) A non-negotiable standard –
this IS how we roll!
Common “tagsonomi”
The first one starts,
everyone else
follows.
Short description of
key deliverable,
tasks, or focus areas
of the week
“Ping in” others to
the update, even if
not part of the core
team
Add work-in-
progress
Ask
clarification
questions, or
add
perspectives
@thomasasger

15. ONE DAY IN LIFE
Online inspiration offline
Another part of Erika's
morning ritual is to jog 5 k.
and to get inspired at the
same time.
A digital finger on the pulse
Since it's Monday, Erika does
her Monday team #wol.
Relationship discovery and building
Her first activity of the day is to go to a
morning seminar on green domestic
building trends in the public sector.
Personal and Professional Networks
Part of Erika's morning ritual is to check
her personal mail accounts and
Instagram. And then LinkedIn.
ONLINE
OFFLINE
Analog vs. Digital
Erika's alarm clock wakes her
up at Up at 7 am. It's
Monday morning.
@thomasasger

16. ONE DAY IN LIFE
Online inspiration offline
Another part of Erika's
morning ritual is to jog 5 k.
and to get inspired at the
same time.
A digital finger on the pulse
Since it's Monday, Erika does
her Monday team #wol.
Relationship discovery and building
Her first activity of the day is to go to a
morning seminar on green domestic
building trends in the public sector.
Personal and Professional Networks
Part of Erika's morning ritual is to check
her personal mail accounts and
Instagram. And then LinkedIn.
ONLINE
OFFLINE
Analog vs. Digital
Erika's alarm clock wakes her
up at Up at 7 am. It's
Monday morning.
The Grundfos Social
Business Ecosystem Entry
She quickly agrees with him
that he should get 2 specific
product leaflets of particular
interest.
@thomasasger

17. Lead App – one simple entry into the Grundfos Social Business Ecosystem @thomasasger

18. ONE DAY IN LIFE
Online inspiration offline
Another part of Erika's
morning ritual is to jog 5 k.
and to get inspired at the
same time.
A digital finger on the pulse
Since it's Monday, Erika does
her Monday team #wol.
Relationship discovery and building
Her first activity of the day is to go to a
morning seminar on green domestic
building trends in the public sector.
Personal and Professional Networks
Part of Erika's morning ritual is to check
her personal mail accounts and
Instagram. And then LinkedIn.
ONLINE
OFFLINE
Analog vs. Digital
Erika's alarm clock wakes her
up at Up at 7 am. It's
Monday morning.
The Grundfos Social
Business Ecosystem Entry
She quickly agrees with him
that he should get 2 specific
product leaflets of particular
interest.
Who knows who - CRM
Also, Erika connects with
him on LinkedIn, and is
automatically informed that
2 other sales staff from
Grundfos knows this person
and is working on a contract
with that company.
@thomasasger

19. ONE DAY IN LIFE
Online inspiration offline
Another part of Erika's
morning ritual is to jog 5 k.
and to get inspired at the
same time.
A digital finger on the pulse
Since it's Monday, Erika does
her Monday team #wol.
Relationship discovery and building
Her first activity of the day is to go to a
morning seminar on green domestic
building trends in the public sector.
Enterprise Collaboration Network
Driving back from the meeting, she
collects her thoughts and decides to
make 2 posts on the Grundfos ECN.
She also listens to her 3 latest mails and
replies to one immediately via voice.
Personal and Professional Networks
Part of Erika's morning ritual is to check
her personal mail accounts and
Instagram. And then LinkedIn.
ONLINE
OFFLINE
Analog vs. Digital
Erika's alarm clock wakes her
up at Up at 7 am. It's
Monday morning.
The Grundfos Social
Business Ecosystem Entry
She quickly agrees with him
that he should get 2 specific
product leaflets of particular
interest.
Who knows who - CRM
Also, Erika connects with
him on LinkedIn, and is
automatically informed that
2 other sales staff from
Grundfos knows this person
and is working on a contract
with that company.
@thomasasger

20. ONE DAY IN LIFE
Online inspiration offline
Another part of Erika's
morning ritual is to jog 5 k.
and to get inspired at the
same time.
A digital finger on the pulse
Since it's Monday, Erika does
her Monday team #wol.
Relationship discovery and building
Her first activity of the day is to go to a
morning seminar on green domestic
building trends in the public sector.
Enterprise Collaboration Network
Driving back from the meeting, she
collects her thoughts and decides to
make 2 posts on the Grundfos ECN.
She also listens to her 3 latest mails and
replies to one immediately via voice.
Company News on the Go
She has 15 minutes left before
reaching the office, so she
decides to listen to the
Intranet news of the day.
Personal and Professional Networks
Part of Erika's morning ritual is to check
her personal mail accounts and
Instagram. And then LinkedIn.
ONLINE
OFFLINE
Analog vs. Digital
Erika's alarm clock wakes her
up at Up at 7 am. It's
Monday morning.
The Grundfos Social
Business Ecosystem Entry
She quickly agrees with him
that he should get 2 specific
product leaflets of particular
interest.
Who knows who - CRM
Also, Erika connects with
him on LinkedIn, and is
automatically informed that
2 other sales staff from
Grundfos knows this person
and is working on a contract
with that company.
@thomasasger

21. ONE DAY IN LIFE
Online inspiration offline
Another part of Erika's
morning ritual is to jog 5 k.
and to get inspired at the
same time.
A digital finger on the pulse
Since it's Monday, Erika does
her Monday team #wol.
Relationship discovery and building
Her first activity of the day is to go to a
morning seminar on green domestic
building trends in the public sector.
Enterprise Collaboration Network
Driving back from the meeting, she
collects her thoughts and decides to
make 2 posts on the Grundfos ECN.
She also listens to her 3 latest mails and
replies to one immediately via voice. Co-creation
When hitting the office, she is 7
minutes late, and immediately
jumps into a solutions meeting
with the technical team.
Company News on the Go
She has 15 minutes left before
reaching the office, so she
decides to listen to the
Intranet news of the day.
Personal and Professional Networks
Part of Erika's morning ritual is to check
her personal mail accounts and
Instagram. And then LinkedIn.
ONLINE
OFFLINE
Analog vs. Digital
Erika's alarm clock wakes her
up at Up at 7 am. It's
Monday morning.
The Grundfos Social
Business Ecosystem Entry
She quickly agrees with him
that he should get 2 specific
product leaflets of particular
interest.
Who knows who - CRM
Also, Erika connects with
him on LinkedIn, and is
automatically informed that
2 other sales staff from
Grundfos knows this person
and is working on a contract
with that company.
@thomasasger

22. EXAMPLE – CO-CREATION @thomasasger
Cindy Stuart
Erika Villeneuve
Han Chan
Missy Elliot
Sergey Vladmon

23. ONE DAY IN LIFE
Online inspiration offline
Another part of Erika's
morning ritual is to jog 5 k.
and to get inspired at the
same time.
A digital finger on the pulse
Since it's Monday, Erika does
her Monday team #wol.
Relationship discovery and building
Her first activity of the day is to go to a
morning seminar on green domestic
building trends in the public sector.
Enterprise Collaboration Network
Driving back from the meeting, she
collects her thoughts and decides to make
2 posts on the Grundfos ECN.
She also listens to her 3 latest mails and
replies to one immediately via voice. Co-creation
When hitting the office, she is 7
minutes late, and immediately
jumps into a solutions meeting
with the technical team.
Proactive Serendipity
Then it's time for her
mandatory proactive
serendipity session using
Yammer and Delve
(Grundfos has decided to
deploy a standard of ½
hour weekly).
Company News on the Go
She has 15 minutes left before
reaching the office, so she
decides to listen to the
Intranet news of the day.
Personal and Professional Networks
Part of Erika's morning ritual is to check
her personal mail accounts and
Instagram. And then LinkedIn.
ONLINE
OFFLINE
Analog vs. Digital
Erika's alarm clock wakes her
up at Up at 7 am. It's
Monday morning.
The Grundfos Social
Business Ecosystem Entry
She quickly agrees with him
that he should get 2 specific
product leaflets of particular
interest.
Who knows who - CRM
Also, Erika connects with
him on LinkedIn, and is
automatically informed that
2 other sales staff from
Grundfos knows this person
and is working on a contract
with that company.
@thomasasger

24. EXAMPLE – DELVE @thomasasger

25. Grundfos Brand Monitoring, examples:
 Global or Country/Language specific
 Daily or Weekly Alerts
Topic Specific Monitoring, examples:
 Smart Water
 LifeLink and Water ATMs
 COP21
 Competition Brand Listening
EXAMPLE – LISTENING @thomasasger

26. ONE DAY IN LIFE
Online inspiration offline
Another part of Erika's
morning ritual is to jog 5 k.
and to get inspired at the
same time.
A digital finger on the pulse
Since it's Monday, Erika does
her Monday team #wol.
Relationship discovery and building
Her first activity of the day is to go to a
morning seminar on green domestic
building trends in the public sector.
Enterprise Collaboration Network
Driving back from the meeting, she
collects her thoughts and decides to
make 2 posts on the Grundfos ECN. She
also listens to her 3 latest mails and
replies to one immediately via voice. Co-creation
When hitting the office, she is 7
minutes late, and immediately
jumps into a solutions meeting
with the technical team.
Company News on the Go
She has 15 minutes left before
reaching the office, so she
decides to listen to the
Intranet news of the day.
Personal and Professional Networks
Part of Erika's morning ritual is to check
her personal mail accounts and
Instagram. And then LinkedIn.
ONLINE
OFFLINE
Analog vs. Digital
Erika's alarm clock wakes her
up at Up at 7 am. It's
Monday morning.
The Grundfos Social
Business Ecosystem Entry
She quickly agrees with him
that he should get 2 specific
product leaflets of particular
interest.
Who knows who - CRM
Also, Erika connects with
him on LinkedIn, and is
automatically informed that
2 other sales staff from
Grundfos knows this person
and is working on a contract
with that company.
@thomasasger
Proactive Serendipity
Then it's time for her
mandatory proactive
serendipity session using
Yammer and Delve
(Grundfos has decided to
deploy a standard of ½
hour weekly).
Monthly Core Behavior
Review
Erika and her manager
touches based on the
three core behaviors, with
special focus on the
collaboration dimension

27. EXAMPLE – MONTHLY CORE BEHAVIOR REVIEW @thomasasger
ERIKA er@gf.com 12345

28. ONE DAY IN LIFE
Online inspiration offline
Another part of Erika's
morning ritual is to jog 5 k.
and to get inspired at the
same time.
A digital finger on the pulse
Since it's Monday, Erika does
her Monday team #wol.
Relationship discovery and building
Her first activity of the day is to go to a
morning seminar on green domestic
building trends in the public sector.
Enterprise Collaboration Network
Driving back from the meeting, she
collects her thoughts and decides to
make 2 posts on the Grundfos ECN. She
also listens to her 3 latest mails and
replies to one immediately via voice. Co-creation
When hitting the office, she is 7
minutes late, and immediately
jumps into a solutions meeting
with the technical team.
Company News on the Go
She has 15 minutes left before
reaching the office, so she
decides to listen to the
Intranet news of the day.
Sharing
She writes a post in the Voice-of-
Customer community and shares
it to the CEO blog.
Personal and Professional Networks
Part of Erika's morning ritual is to check
her personal mail accounts and
Instagram. And then LinkedIn.
ONLINE
OFFLINE
Analog vs. Digital
Erika's alarm clock wakes her
up at Up at 7 am. It's
Monday morning.
The Grundfos Social
Business Ecosystem Entry
She quickly agrees with him
that he should get 2 specific
product leaflets of particular
interest.
Who knows who - CRM
Also, Erika connects with
him on LinkedIn, and is
automatically informed that
2 other sales staff from
Grundfos knows this person
and is working on a contract
with that company.
@thomasasger
Proactive Serendipity
Then it's time for her
mandatory proactive
serendipity session using
Yammer and Delve
(Grundfos has decided to
deploy a standard of ½
hour weekly).
Monthly Core Behavior
Review
Erika and her manager
touches based on the
three core behaviors, with
special focus on the
collaboration dimension

29. EXAMPLE – VOICE OF THE CUSTOMER + MADS BLOG @thomasasger

30. ONE DAY IN LIFE
Online inspiration offline
Another part of Erika's
morning ritual is to jog 5 k.
and to get inspired at the
same time.
A digital finger on the pulse
Since it's Monday, Erika does
her Monday team #wol.
Relationship discovery and building
Her first activity of the day is to go to a
morning seminar on green domestic
building trends in the public sector.
Enterprise Collaboration Network
Driving back from the meeting, she
collects her thoughts and decides to
make 2 posts on the Grundfos ECN. She
also listens to her 3 latest mails and
replies to one immediately via voice. Co-creation
When hitting the office, she is 7
minutes late, and immediately
jumps into a solutions meeting
with the technical team.
Strategy Jam
The day at the office is
coming to an end, and
her last commitment
is to participate in the
all company YamJam
on 'How to fund the
future of the
company'.
Company News on the Go
She has 15 minutes left before
reaching the office, so she
decides to listen to the
Intranet news of the day.
Sharing
She writes a post in the Voice-of-
Customer community and shares
it to the CEO blog
Personal and Professional Networks
Part of Erika's morning ritual is to check
her personal mail accounts and
Instagram. And then LinkedIn.
ONLINE
OFFLINE
Analog vs. Digital
Erika's alarm clock wakes her
up at Up at 7 am. It's
Monday morning.
The Grundfos Social
Business Ecosystem Entry
She quickly agrees with him
that he should get 2 specific
product leaflets of particular
interest.
Who knows who - CRM
Also, Erika connects with
him on LinkedIn, and is
automatically informed that
2 other sales staff from
Grundfos knows this person
and is working on a contract
with that company.
@thomasasger
Proactive Serendipity
Then it's time for her
mandatory proactive
serendipity session using
Yammer and Delve
(Grundfos has decided to
deploy a standard of ½
hour weekly).
Monthly Core Behavior
Review
Erika and her manager
touches based on the
three core behaviors, with
special focus on the
collaboration dimension

31. 2020 STRATEGY YAMJAM: MUST-WIN-BATTLE 1 & 5
2 iterations
48 hours
= speed x3
@thomasasger

32. ONE DAY IN LIFE
Online inspiration offline
Another part of Erika's
morning ritual is to jog 5 k.
and to get inspired at the
same time.
A digital finger on the pulse
Since it's Monday, Erika does
her Monday team #wol.
Relationship discovery and building
Her first activity of the day is to go to a
morning seminar on green domestic
building trends in the public sector.
Enterprise Collaboration Network
Driving back from the meeting, she
collects her thoughts and decides to
make 2 posts on the Grundfos ECN. She
also listens to her 3 latest mails and
replies to one immediately via voice. Co-creation
When hitting the office, she is 7
minutes late, and immediately
jumps into a solutions meeting
with the technical team.
Strategy Jam
The day at the office is
coming to an end, and
her last commitment
is to participate in the
all company YamJam
on 'How to fund the
future of the
company'.
Ahh, that's such a great song...
On her way home, Erika just
want to relax, and she cranks
up the stereo - no need for
directions or virtual assistants!
Company News on the Go
She has 15 minutes left before
reaching the office, so she
decides to listen to the
Intranet news of the day.
Sharing
She writes a post in the Voice-of-
Customer community and shares
it to the CEO blog
Personal and Professional Networks
Part of Erika's morning ritual is to check
her personal mail accounts and
Instagram. And then LinkedIn.
ONLINE
OFFLINE
Analog vs. Digital
Erika's alarm clock wakes her
up at Up at 7 am. It's
Monday morning.
The Grundfos Social
Business Ecosystem Entry
She quickly agrees with him
that he should get 2 specific
product leaflets of particular
interest.
Who knows who - CRM
Also, Erika connects with
him on LinkedIn, and is
automatically informed that
2 other sales staff from
Grundfos knows this person
and is working on a contract
with that company.
@thomasasger
Proactive Serendipity
Then it's time for her
mandatory proactive
serendipity session using
Yammer and Delve
(Grundfos has decided to
deploy a standard of ½
hour weekly).
Monthly Core Behavior
Review
Erika and her manager
touches based on the
three core behaviors, with
special focus on the
collaboration dimension

33. Personal and Professional Networks
Part of Erika's morning ritual is to check
her personal mail accounts and
Instagram. And then LinkedIn.
ONLINE
OFFLINE
Analog vs. Digital
Erika's alarm clock wakes her
up at Up at 7 am. It's
Monday morning.
Online inspiration offline
Another part of Erika's
morning ritual is to jog 5 k.
and to get inspired at the
same time.
A digital finger on the pulse
Since it's Monday, Erika does
her Monday team #wol.
Relationship discovery and building
Her first activity of the day is to go to a
morning seminar on green domestic
building trends in the public sector.
The Grundfos Social
Business Ecosystem Entry
She quickly agrees with him
that he should get 2 specific
product leaflets of particular
interest.
Who knows who - CRM
Also, Erika connects with
him on LinkedIn, and is
automatically informed that
2 other sales staff from
Grundfos knows this person
and is working on a contract
with that company.
Enterprise Collaboration Network
Driving back from the meeting, she
collects her thoughts and decides to
make 2 posts on the Grundfos ECN. She
also listens to her 3 latest mails and
replies to one immediately via voice.
Company News on the Go
She has 15 minutes left before
reaching the office, so she
decides to listen to the
Intranet news of the day.
Co-creation
When hitting the office, she is 7
minutes late, and immediately
jumps into a solutions meeting
with the technical team.
Monthly Core Behavior
Review
Erika and her manager
touches based on the
three core behaviors, with
special focus on the
collaboration dimension
Sharing
She writes a post in the Voice-of-
Customer community and shares
it to the CEO blog
Strategy Jam
The day at the office is
coming to an end, and
her last commitment
is to participate in the
all company YamJam
on 'How to fund the
future of the
company'.
Ahh, that's such a great song...
On her way home, Erika just
want to relax, and she cranks
up the stereo - no need for
directions or virtual assistants!
DRIVING VISION REAL AMBITION REALITY
ONE DAY IN LIFE – REALITY CHECK @thomasasger
Proactive Serendipity
Then it's time for her
mandatory proactive
serendipity session using
Yammer and Delve
(Grundfos has decided to
deploy a standard of ½
hour weekly).

34. DIGITAL
Digital literacy takes time
Self Assessment Peer Assessment
Network
InternalExternal
TAKE-AWAY : DIGITAL & WORKPLACE
Mindset
Team
OfflineOnline
Personal
@thomasasger
supports
Capability
supports
Collaboration Performance