Social Intelligence for the Lingerie, Teen Cosmetics and Jewelry Industries. Which are the days of the week and the hours of the day, when your fans tend to engage with your Facebook posts the most?

1. Best Times & Days to Post On Facebook
Social Intelligence vol.1
January 30th 2014

2. Industries
Social
Intelligence
Jewelry
Lingerie
Teen
Cosmetics
1

3. Lingerie

4. Selected Brands
Scope of analysis: January 2012 – November 2013
3

5. Activity by Days of the Week
 Wednesday is the day, in which consumers are most actively responding to posts:
Wednesday Is The Most Active
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
0
25
50
75
100
125
150
4

6. Activity by Hours of the Day
 Peaking at 9 pm, individuals are actively online between 1 pm and 11 pm:
Activity By Hour of the Day
0
1
2
3
4
5
6
7
8
9
10 11 12 13 14 15 16 17 18 19 20 21 22 23
5

7. Teen Cosmetics

8. Selected Brands
Scope of analysis: April 2012 - March 2013
7

9. Activity by Days of the Week
 Consumers are most likely to respond to posts on Monday and Thursday:
Monday & Thursday are The Most Active
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
8

10. Activity by Hours of the Day
 Most individuals are actively online between 6:00 and 11:00 pm:
Activity By Hour of the Day
0
1
2
3
4
5
6
7
8
9
10 11 12 13 14 15 16 17 18 19 20 21 22 23
9

11. Jewelry

12. Selected Brands
Scope of analysis: 2011 - 2012
11

13. Activity by Days of the Week
 Wednesday and Friday are when consumers mostly tend to respond to posts:
Wednesday and Friday are the Most Active
Days on Facebook
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
0
5
10
15
20
25
12

14. Activity by Hours of the Day
 Peaking at 4:00 PM, late afternoon and through the evening hours are when
individuals are actively online:
3 to 5 pm (US/Eastern Time) are the Peak
Hours on Facebook
0
1
2
3
4
5
6
7
8
9
10 11 12 13 14 15 16 17 18 19 20 21 22 23
13

15. NOW that you know, go ahead and…
 Optimize your next Social Media Campaign – Social Intelligence
helps you deliver your great content with perfect timing!
 Get a better understanding of your consumers’ online behavior –
important knowledge for building lasting online relationships
 Improve the Visibility (both Organic and Paid) of your Social Media
posts
 Be one step ahead of your competitors!
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16. About the Analysis
 Data is provided to you in cooperation with our Partners from
NGMI (Next Generation Marketing Insights)
 The data represented reflects the date visitors are active on
Facebook for the selected Industry, based on Eastern U.S. time.
The graphs include cumulative data that consist of the time and
date of each individual comment on Facebook. The total includes
brand comments to its own posts in response to users. The actual
time of the post publication is not considered.
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17. HOOSH Technology SA
Viale Cassarate 6
6900 Lugano
Switzerland
www.hoosh.com