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NCAPHNA Keynote Address: Social Media and The iPhone Generation

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Mitch Miles of The 26.2 Group shares his keynote presentation "Social Media and The iPhone Generation" from the 2012 North Carolina Association of Public Health Nurse Administrators 65th Annual Conference held Nov. 29-30, in Greensboro, NC. Visit www.twitter.com/mitchmiles to follow Mitch on twitter. For additional information and/or questions please contact Mitch directly via phone 336-303-0262 or email mitch.miles@me.com

Published in: Health & Medicine
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NCAPHNA Keynote Address: Social Media and The iPhone Generation

  1. 1. “THE iPHONE GENERATION” Mitch Miles – The 26.2 Group
  2. 2. I hope you are …
  3. 3. and not in …
  4. 4. Maybe after our timetogether this morning we can become …
  5. 5. The previousacronyms Were a few of TheWords added to the 2011 OxfordEnglish Dictionary
  6. 6. I know …
  7. 7. Question
  8. 8. too much information?
  9. 9. 2011 OxfordEnglish Dictionary
  10. 10. Do you have a landline home phone?
  11. 11. Do you only ownmobile phones?
  12. 12. 168 millionemails are sent
  13. 13. 13,000+ iPhone apps are downloaded
  14. 14. 98,000+ tweets320+ new usersregister on twitter
  15. 15. 510,040 comments695,000 status updatesare published on Facebook
  16. 16. 6,600 imagesare published on Flickr
  17. 17. 694,445 search queries on Google
  18. 18. 600 videos (25 hrs)are uploaded to YouTube
  19. 19. 370K+ minutes of calls done by Skype users
  20. 20. 20,000 new postsare published on Tumblr
  21. 21. 13K+ hrs of music streamingflows from Pandora
  22. 22. From Brian Solis
  23. 23. KEEP IN MINDTake Social Media 1 Mile at a Time
  24. 24. http://www.slideshare.net/gothe262
  25. 25. Our Roadmap Mile #1 – “Smartphones and Healthcare” Mile #2 - “ABC’s & 123’s of Social Media” Mile #3 – Getting to know Google Mile #4 – Online = First Impression Mile #5 - Overview of Social Media Channels
  26. 26. Mile #1 – “Smartphone’s and Healthcare”
  27. 27. 8 out of 10adults search for healthcare Issues online66% Research Medical Issues56% Research Medical Treatments
  28. 28. Mile #2 - “ABC’s & 123’s of Social Media”
  29. 29. Theyre just kids …LinkedIn (2003) – 9 Yrs OldFacebook (2004) - 8 Yrs OldYouTube (2005) – 7 Yrs OldTwitter (2006) – 6 Yrs OldSlideShare (2006) – 6 Yrs OldPinterest (2010) – 2.5 Yrs Old
  30. 30. "ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN" by Robert Fulghum.• Share everything.• Play fair• Dont hit people• Say youre sorry when you hurt somebody.• Wash your hands before you eat.• Flush. Take a nap every afternoon.• When you go out in the world, watch out for traffic, hold hands and stick together.• Clean up your own mess.
  31. 31. • Always Smile• Ask Questions• Apologize Quickly
  32. 32. • Be Real• Bully-Free Zone• Be a Friend• Be Respectful
  33. 33. • Consider Others• Clean Up Your Own Mess• Count Your Blessings
  34. 34. Mile #3 – “Getting to know Google”
  35. 35. Your organization/agencyNOT what is You say… It is what SAY!
  36. 36. Over 700 million people use Google every day?8 Billion Page Views Per Day300 Million Searches Per Hour
  37. 37. You Need A Google Account www.google.com
  38. 38. Search EngineGoogle Alerts
  39. 39. Example: Google Alert
  40. 40. Mile #4 – “Online = First Impression”
  41. 41. “You don’t get a 2nd chance to make a 1st impression“
  42. 42. Past = 1st Impression
  43. 43. Today = 1st Impression
  44. 44. Do you know what appears when others Google your name?
  45. 45. Networking Exercise
  46. 46. Mile #5 – “Overview of Social Media Channels”
  47. 47. Kinesthetic Visual (65%) (5%)• Pictures • Doing• Graphs, Charts Auditory • Touching• Diagrams (35%) • Direct • Sound Involvement • Verbalization • Talking out loud
  48. 48. by the #’s
  49. 49. 15.8 minutes12.1 minutes
  50. 50.  Over 1 billion facebook posts everyday. Over 80% check facebook Once a Day. Median age of facebook is 38 (48 in USA) 61% of Facebook users are age 35 or older. Members over the age of 55 grew 513%
  51. 51. JUMP IN
  52. 52. JUMP IN
  53. 53. Google+ = Google Social Tools• Circles• Sparks• Hangouts• Mobile• Streams
  54. 54. JUMP IN An information network – used toshare and discover new informationwww.twitter.com/mitchmiles
  55. 55.  200+ Million Registered Users Over 100mn tweets are written every day 75% of traffic comes from outside of Twitter  Apps, Links, Mentions, Facebook, etc. 75% of Twitter usage is via mobile phone
  56. 56. Story ofConner Riley
  57. 57. Cisco Fatty
  58. 58. JUMP INAND
  59. 59. SlideShare is the World’s Largest Community for Sharing Slideshow Presentations AND JUMP IN Documents PDFs Webinars Videos
  60. 60.  Over 45 million monthly users Over 90 million monthly pageviews Can upload PowerPoint, OpenOffice and PDF presentations 70% of Users Have a College Degree
  61. 61.  3rd Largest Search Engine. Google is #1 Facebook is #2 Owned by Google 2+ Billion Views a Day Average person spends 15 minutes per day on YouTube. 70% of the activity on YouTube comes from outside US
  62. 62.  Median age of LinkedIn is 44 Business, Professional & Career Focused Over 185 Million Members in 200 Countries 61 % LinkedIn’s users are aged 35 or older. 80% are college educated
  63. 63. WHY
  64. 64. IS
  65. 65. LinkedIn is the world’s largest professional network with over 170 million members and growing rapidly.Provides Connections = Re-connectPowers Your Career = Re-positionProduces Answers = Re-search
  66. 66. #1 Social Networking Site for Business Professionals.
  67. 67. WHY?
  68. 68. CURRENTLY AVAILABLE IN 18 LANGUAGES
  69. 69. 2 NEW MEMBERS JOIN LINKEDIN EVERY SECOND.
  70. 70. LINKEDIN IS THE 26 MOST THVISITED WEBSITE IN THE WORLD.
  71. 71. Over 2 MILLION COMPANY PROFILES ON LINKEDIN.
  72. 72. DOESWORK
  73. 73. – 1st Degree – personal, immediate network.– 2nd Degree – connected to at least one member of your 1st degree to introduce you.– 3rd Degree – connected to at least one member of your 2nd degree connection.
  74. 74. “Helpful Headshot Hints”
  75. 75. Keep your sleeves onShow your entire face No full body shots
  76. 76. No AvatarsNo SunglassesAlways Smile!
  77. 77. Please NO
  78. 78. Questions
  79. 79. JUSTJUMP IN
  80. 80. http://www.slideshare.net/gothe262
  81. 81. For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - mail

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