1. "Why Integrating Microfinance, Health Education, and Other
Forms of Health Protection is Good for Your Clients and Good
for Your MFI, and How Can You Incorporate It?"
Global Microcredit Summit, Valladolid, Spain
Monday, November 14, 2011

2. Our Approach
Mission-driven with a focus on
women
Holistic and multidimensional
package of services
Delivered in an integrated
manner
176 centers in 5 Latin American
countries

3. Why Integrated Services are Good for Our Clients
and Pro Mujer
- For clients:
• “One-stop shopping”
•A safe & supportive
environment
•Close relationships
- For Pro Mujer:
• Multiple services under one
roof is more efficient/less
costly
•Success not just measured by
money
•Client loyalty
•A healthy client = healthy
businesses and organization

4. Challenges to Integration
Health education + access is key
Sustainability
Marketing & sales
Bandwidth/logistics
Leadership/management capacity to manage multiple technical
areas

5. A Model for Success - Our Health Pilot in Nicaragua
An innovative partnership
Pro Mujer
PATH
Linked Foundation
Global Partnerships
Comprehensive health package
launched in October 2010

6. A Model for Success - Our Health Pilot in Nicaragua (Cont)
• Results
27,000 medical interventions in 6 months
Screenings, consults, Pap smears, breast exams, glucose tests, BMI
tests and blood pressure measurements, etc.
• Key Lessons Learned
Utilizing credit officers to deliver preventive health messages.
Marketing and sales techniques to front-line staff are key to making it
attractive to clients.
Constant monitoring of customer satisfaction
Ability to adjust the package and plan for more significant changes
Payment for services
Rural delivery is a challenge
More efficient, less costly
• Looking forward

7. Contact Information
- Technical expertise:
•Latin America
• Women
• Financial services
• Training and education
• Preventive health education
• Primary health care
- Rosario Pérez, Chief Executive Officer
- For more information, please contact:
communications@promujer.org