The panel I gave at moe moe 2015.

1. Lolita Fashion 101
With Nadina and Georgia
Admins for the North West England
Lolita Community C.L.A.M

2. What are we going
to cover today?
• A brief look into the history of Lolita Fashion
• Anatomy of a Lolita outfit
• A basic guide to the main Lolita sub-styles
• Do I actually want to wear Lolita? Similar Japanese Street Fashion
• Places to shop for beginners
• Places to avoid at all costs
• How to tell good Lolita from bad Lolita
• Lolita language
• Your local community

5. Old School
• One colour or simple colour outfits,
flattering cuts
• Focus on quality fabrics, lace and textured
items with simple motifs
• Natural, textured hair usually in natural
colours
• Usually clunky shoes
• Victorian doll inspired
• Main colours are black, white, red, pink
and blue but others colours do occur
• Sometimes old school items have prints or
patterns too – the general idea is that it
should look like a Victorian porcelain doll

6. Sweet Lolita
• Cute motifs and patterns
• Popular themes include cute animals, tea
parties, carousels, flowers; themes are generally
happy and pleasant
• Generally pastel colours but can include bright
colours and sometimes even black!
• The overall aim is cuteness rather than elegance
• The aim can be to look doll like, or like a cute
schoolgirl or even like a princess
• Skirts are generally around knee length and
worn with over the knee socks
• Popular Japanese brands include Angelic Pretty
and Baby the Stars Shine Bright
• Hair can be natural or even bright pastel colours

7. Classic Lolita
• The aim is more to look like a Victorian
lady than a Victorian doll
• The emphasis is more on elegance than
cuteness
• Colours can vary quite a lot from pastels,
to browns and blacks
• Popular motifs are flowers, books,
musical instruments and classical
paintings
• Skirts can also be a longer length –
currently it is also popular to wear
underskirts to add extra ruffles
• Popular Japanese brands include
Innocent World and Juliette et Justine
• Hair is generally natural colours and
styles

8. Gothic Lolita
• The look is still doll like, but it can look like a
doll, Victorian lady, witch or maybe even Miss
Havisham
• Popular colours are black, white, purple, red
and electric blue
• Skirts can vary in length from knee length even
to ankle length
• Popular motifs are crosses, roses, vampires and
castles
• Popular brands include Moi Meme Moitie,
Atelier Boz and Alice and the Pirates
• Hair is often dark colours but sometimes it can
be gray or white, or even bright blue!

9. Ouji• Ouji means price and it is the
“male equivalent” of Lolita
• Lolita fashion really does not care
about traditional gender roles –
anyone of any gender, race or
body type can dress in Lolita or
ouji fashion
• Ouji fashion can be done in
sweet, classic, gothic or old
school style
• Ouji can look like a young price in
shorts, or a dignified gentleman
in full length pants
• Ouji can be a really accessible
style and is actually quite easy to
shop for on the high street if you
know what to look for
• Ouji can be elegant or cute

10. Fairy Kei Dolly Kei Fairy Kei Decora

11. Places to shop for beginners
• BODYLINE www.bodyline.co.jp
• Taobao
(you will need a taobao agent
– some agents include
taobaotrends, taobaonow, taobaoring)
• Lolita Sales UK Facebook Group
• Lolita Sales EU Facebook Group
• www.lacemarket.us
• www.my-Lolita-dress.com
(proceed with caution)
• www.glitzywonderland.com
(taobao reseller)
• www.fanplusfriend.com
• www.geishawigs.com
• www.lockshopwigs.com

12. Places to avoid
at ALL COSTS
www.milanoo.com
EBay + Amazon
Rockstarwigs
Gothiclolitawigs

13. How to tell Good Lolita
from BAD LOLITA

14. A Brief Dictionary of Lolita Terms
OP – one piece dress
JSK – jumper skirt
SK – skirt
OTK – over the knee socks
RHS – rocking horse shoes
Lace monster – a horrible, bad
quality dress
Ita – someone who looks so
bad that it hurts
Comm sales – community sales
OTT – Over the top
AP – Angelic Pretty
Baby or BTSSB – Baby the
Stars Shine Bright
AaTP – Alice and the Pirates
DS/WTS – Direct Sale/Want to
sell
DA – Direct Auction
WTB – Want to buy
URGENT WTB – I have no
patience I WANT IT NOW
Dream Dress – I really want
this dress
Co-ord – co-ordinate/Outfit

15. We all have to start somewhere!

16. Your Local Community!
www.facebook.com/groups/Lolitafashion.NW.UK/
C.L.A.M The North West England Lolita Community
Overall UK Community – The Tea Party Club
https://www.facebook.com/groups/194227197296962/

17. Thank you for listening!
Questions?
Contact Nadina
www.nadinao.com
missozzy@hotmail.com
www.youtube.com/diichan
Contact Georgia
www.youtube.com/kittykinnss
kittykinnss@hotmail.com