The soft girl subculture originated on TikTok in 2019 and focuses on feminine, soft, and comforting styles of dress, makeup, and accessories. Soft girl fashion involves light pastel colors, cute graphic t-shirts, mom jeans, rainbow accessories, and natural or pastel hair. Soft girl makeup tends to be light and natural looking, utilizing blush, lip gloss, and sometimes drawing small hearts on the cheeks. While taking inspiration from older styles like emo fashion, the soft girl aesthetic embraces vulnerability and emphasizes feeling soft, kind, and finding joy through fashion and self-expression.

1. soft girl

2. Soft girl (approx. English - gentle girl) - these
are girls who choose a softer and more
comfortable style of clothing

4. How did Soft Girl come about?
• Massively about the subculture Soft Girl began to
talk only in December 2019. But, of course, the
origins of this phenomenon are more ancient. The
Softgirl aesthetic is nothing new. This is cuteness,
femininity, light pastel colors in clothes and many
accessories. The subculture took a little bit from
anime, vanilla and hipsters. And the TikTok
application has become the main platform for self-
expression.2

6. • The first Soft Girl style entry appeared in April 2019
on the Urban Dictionary website. Here's what that
description looks like: is a girl (of any race or
sexual orientation) who can easily cry over a movie,
book, or painting. She brings teddy bears and stuff
to school. And she's super charming.Over time, the
features of the new subculture formed much more
accurately. And about the girls of this style began to
talk more and more. So, in December 2019,
journalist Adrienne Matei wrote an article in the
Guardian in which “Soft Girl” is “something more
than a blush and pretty eyes.”

8. •The soft girl movement originated on the
TikTok network, but soon moved to other
youth social networks - Instagram and
Tumblr. Many girls have had to ditch the
more frilly e-girl style and swap acidic
brights for pastels. It was with such
"transformational" videos that a new fashion
began. It is believed that the origins of this
trend lie in the emo subculture - after all, it
was she who "offered" teenagers to start
expressing their feelings and emotions

10. • Influenced the style and musical
direction of K-pop, originally from
South Korea, whose
representatives prefer feminine
clothes and bright outfits. There are
also family ties between soft girl
and oriental kawaii culture. It is
worth adding that the new style
appeared in the spring, when
TikTok members were eager for
change. Representatives of both
sexes wanted to be more
vulnerable and kind, as well as feel
softness and joy.

11. The Urban Dictionary states that soft girls are “girls
who love hairpins and hair ties, cute necklaces and
peach color. Makeup. They love blush (usually pink or
peach). They also love lip gloss and love drawing
hearts and clouds on their cheeks. You need an eye
liner if you want to be a soft girl (usually white, pink or
peach). Clothing - cute t-shirts, pastel colors, tennis
skirts, mom jeans and cute white socks. For shoes,
they choose white high-top sneakers or black school
shoes.”

13. Soft girl clothing
style

14. The most pleasant part of the new image is the style
of clothing. It's simple enough to recreate and
recognizable enough to get noticed. First of all, you
need T-shirts and tops in delicate shades of pink (or
with the image of angels). Don't forget to add a
rainbow sweatshirt to your wardrobe. You definitely
need mom jeans or overalls. Don't forget an
oversized hoodie or sweater. And of course, you
need the perfect shoes or sneakers to complete the
look. I recommend Dr Martens 1461 Vegan short
boots (faux leather), Skechers D'Lites, Balenciaga
Triple S, Golf le Fleur, Buffalo shoes or black school
shoes.

15. Soft girl accessories

16. •You just need a lot of cute chains
with angels, hearts and stars.
Don't forget the colorful heart
bracelets and the cute butterfly
ring. No soft girl is complete
without a bunch of hair clips, a
bandana, rainbow socks, or
socks with artwork on them. A
fluffy little Fjallraven bag or
backpack completes your look.
In addition, you will need

17. Makeup and hair
• Most girls prefer natural hair color. But you can
experiment and dye your hair pastel pink or purple.
You can choose any hairstyle you like. Makeup may
look different. A slight accent of peach or pink
powder on the cheeks will create a canonical look.
You can not use lipstick at all. Instead, you can
choose a lip gloss. Don't forget to draw a small heart
on the cheek. Pink or purple shadows will perfectly
fit the style. And of course, the arrows around the
eyes will complete the make-up.