1. Michelle Raymond
T: (703) 973-0479 | Herndon, VA 20170
E: Michelle.Raymond77@gmail.com
LinkedIn: www.linkedin.com/in/MichelleTRaymond
Summary
Intuitive, motivated, and capable of meeting demanding deadlines while managing competing priorities and maintaining a
high degree of attention to detail, in both team and individual environments. Goal is to apply tangible industry skills, along
with creative yet organized work thought process, to career-oriented path in marketing, brand management and
development, community management, or project management.
Experience
Epicomm (now Idealliance), Alexandria, VA June 2015 – July 2016
Performed in a multi-purpose role supporting and executing key functions, operations, and services across disciplines and
across the association, for both internal and external customers.
 Provided daily support functions, and served as the primary clearing house for accounting needs and functions
between association staff and outsourced accounting firm, allowing for timely management of Accounts
Payable, staff reimbursements, and credit management.
 Provided full administrative support to CEO, as well as other staff as needs dictated.
 Served as integral part of registration process for association events and programs, both customer-facing and
for internal processes.
 Co-managed webinar production and post-production to ensure smooth execution of both the live sessions
and the recordings archived and uploaded for content repurposing.
 Further responsibilities included customer service, troubleshooting, database upkeep and management,
invoice and payment processing, vendor liaison, office management.
Association of Marketing Service Providers (now Idealliance), Alexandria, VA July 2011 – October 2014
Managed marketing and communication initiatives with increasing responsibility through multiple positions and several
company mergers; job titles included Program & Chapter Manager, Director of Marketing & Communications, Community
Manager, and Data Manager
 Successfully led the integration of multiple Higher Logic community websites and related association
management systems (AMS) from inception to launch and within 90 day target set by Board of Trustees.
First endeavor of its kind for all associations and vendors involved.
 Created benchmarks and processes for reporting, metrics, branding, maintenance and engagement for
“Connected Community” website
 Primary liaison with external marketing and software vendor to assess association data processes and
systems, map current and projected data flow, and develop new data management and hygiene
strategies and tactics
 Developed and implemented procedures to improve data hygiene and maintenance after AMS integration
 Developed and executed rebranding strategies including new name, brand, logo, and website redesign
 Led the integration and execution of all association marketing efforts
 Significantly expanded the association’s use of social media

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 Developed, designed, and published bi-weekly eNewsletter
 Proposed, initiated, and executed assessment of chapter structure and potential
 Implemented new processes and marketing strategies for event promotion
 Implemented cost reductions and first steps to a “virtual” chapter structure
 Created new webinar series in conjunction with existing publication and attained consistent attendance,
devoted following and established member benefit
Blue Ridge Grill, Brambleton, VA August 2008 – July 2011
Performed as Key Manager, Bartender, Shift Leader, Trainer
 Played key role in growing daytime revenue as bartender through customer service, initiative, and perseverance
 Trainer and founding staff member on team that successfully launched the company’s first expansion location
 Achieved two promotions, and earned responsibilities including ordering, inventory maintenance, and end of day
financial reconciliation and cash handling, and staff management
Lansdowne Resort, Lansdowne, VA August 2003 – August 2008
Bartender, Server
Belmont Country Club, Ashburn, VA December 2001 – August 2004
Dining Room Manager, Bartender, Dining Room and Banquet Server
Performed in multiple, key roles in opening of establishment, and launch of multiple events
Speaking Engagements
2013 Association Media & Publishing Annual Meeting, Washington, D.C.
“Renaming, Repositioning, Revitalizing: Building a Recognizable Brand that Speaks to a Changing Industry”
Technical Proficiencies
 WordPress  MS Office Suite  Adobe Illustrator
 Adobe InDesign  Adobe Photoshop  ISSI (IMPak)
 Version8 (interlinkONE)  Higher Logic  Google Analytics
 Twitter  RealMagnet (MagnetMail)  LinkedIn
 Google+  Facebook  GoToMeeting/Webinar
 Google Hangouts
Education
James Madison University, Harrisonburg, VA August 1995 – May 2000
 Degree pursued – B.B.A. Operations Management

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References
Jennifer Root
Planning Team Lead at Team Events & Meetings (contact information upon request)
Tyler Keeney
Director of Member Satisfaction, Idealliance (AMSP, Epicomm), TKeeney@Idealliance.org
John Foley, Jr.
President and CEO, interlinkONE, JohnF@interlink1.com
Forbes #15 of “50 Most Influential CMOs on Social Media”