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A testers guide to marketing

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Talk on how software testers can better market themselves and their value - given at TestBash Australia 2018

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A testers guide to marketing

  1. 1. micheleplayfair
  2. 2. A TESTER’S GUIDE TO MICHELE PLAYFAIR CHANGING HEARTS AND MINDS
  3. 3. micheleplayfair What my family thinks I do
  4. 4. micheleplayfair What I think I do
  5. 5. micheleplayfair What my manager thinks I do
  6. 6. micheleplayfair What my team thinks I do
  7. 7. micheleplayfair What I really do
  8. 8. micheleplayfair https://medium.com/agility-path/5-reasons-why-extreme-programming-isnt-popular-83790418b901
  9. 9. micheleplayfair Product Price Promotion Place
  10. 10. micheleplayfair PRODUCT
  11. 11. micheleplayfair
  12. 12. micheleplayfair PROMOTION • Build Relationships • Grow Your Network • Reveal Your Value https://bizfluent.com/about-5084578-five-principles-marketing.html
  13. 13. micheleplayfair BUILD RELATIONSHIPS
  14. 14. micheleplayfair GROW YOUR NETWORK
  15. 15. micheleplayfair REVEAL YOUR VALUE
  16. 16. micheleplayfair “ ” HAVING TALENT ISN’T MERELY ABOUT BEING COMPETENT; CONFIDENCE IS ACTUALLY PART OF THAT TALENT. YOU HAVE TO HAVE IT TO BE GOOD AT YOUR JOB. The Confidence Code – Katty Kay & Claire Shipman
  17. 17. micheleplayfair (https://hbr.org/2015/12/getting-to-si-ja-oui-hai-and-da) HOW TRUST IS FORMED
  18. 18. micheleplayfair
  19. 19. micheleplayfair LEARNED HELPLESSNESS • Internal vs External • Permanent vs Temporary • Global vs Situational
  20. 20. micheleplayfair “ ” CONFIDENCE IS LINKED TO DOING… CONFIDENCE IS THE STUFF THAT TURNS THOUGHTS INTO ACTION. The Confidence Code – Katty Kay & Claire Shipman
  21. 21. micheleplayfair PUT YOUR HAND UP
  22. 22. micheleplayfair TELL WHAT YOU KNOW
  23. 23. micheleplayfair “ ” (DEVELOP A) SENSE OF ENTITLEMENT TO BE YOURSELF… STAY TRUE TO YOUR OWN NATURE. Quiet: The Power of Introverts in a World that Can't Stop Talking – Susan Cain
  24. 24. micheleplayfair “ ” WE CAN SPEAK CALMLY BUT CARRY A SMART MESSAGE. ONE THAT WILL BE HEARD. CONFIDENCE, FOR MANY OF US, CAN EVEN BE QUIET. The Confidence Code – Katty Kay & Claire Shipman
  25. 25. micheleplayfair KEEP AT IT
  26. 26. micheleplayfair IF YOU CAN’T CHANGE YOUR ENVIRONMENT… CHANGE YOUR ENVIRONMENT
  27. 27. micheleplayfair 1. Define Your “Product” 2. Build Relationships 3. Grow Your Network 4. Reveal Your Value SUMMARY ✓ ✓ ✓ ✓
  28. 28. micheleplayfair #TESTBASHCHALLENGE • Tell us what you did to share your knowledge! • #testbashchallenge on Twitter or LinkedIn

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