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A TESTER’S GUIDE TO
MICHELE PLAYFAIR
CHANGING HEARTS AND MINDS
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What my family thinks I do
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What I think I do
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What my manager thinks I do
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What my team thinks I do
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What I really do
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https://medium.com/agility-path/5-reasons-why-extreme-programming-isnt-popular-83790418b901
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Product Price
Promotion Place
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PRODUCT
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PROMOTION
• Build Relationships
• Grow Your Network
• Reveal Your Value
https://bizfluent.com/about-5084578-five-principles-marketing.html
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BUILD RELATIONSHIPS
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GROW YOUR NETWORK
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REVEAL YOUR VALUE
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“
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HAVING TALENT ISN’T MERELY ABOUT BEING
COMPETENT; CONFIDENCE IS ACTUALLY PART
OF THAT TALENT. YOU HAVE TO HAVE IT TO BE
GOOD AT YOUR JOB.
The Confidence Code – Katty Kay & Claire Shipman
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(https://hbr.org/2015/12/getting-to-si-ja-oui-hai-and-da)
HOW TRUST IS FORMED
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LEARNED HELPLESSNESS
• Internal vs External
• Permanent vs Temporary
• Global vs Situational
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“
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CONFIDENCE IS LINKED TO DOING…
CONFIDENCE IS THE STUFF THAT TURNS
THOUGHTS INTO ACTION.
The Confidence Code
– Katty Kay & Claire Shipman
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PUT YOUR HAND UP
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TELL WHAT YOU KNOW
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“
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(DEVELOP A) SENSE OF ENTITLEMENT TO BE
YOURSELF…
STAY TRUE TO YOUR OWN NATURE.
Quiet: The Power of Introverts in a World that Can't Stop Talking
– Susan Cain
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“
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WE CAN SPEAK CALMLY BUT CARRY A SMART
MESSAGE. ONE THAT WILL BE HEARD. CONFIDENCE,
FOR MANY OF US, CAN EVEN BE QUIET.
The Confidence Code
– Katty Kay & Claire Shipman
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KEEP AT IT
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IF YOU CAN’T CHANGE YOUR ENVIRONMENT…
CHANGE YOUR ENVIRONMENT
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1. Define Your “Product”
2. Build Relationships
3. Grow Your Network
4. Reveal Your Value
SUMMARY
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#TESTBASHCHALLENGE
• Tell us what you did to share your knowledge!
• #testbashchallenge on Twitter or LinkedIn

A testers guide to marketing