Piedmont Analytics provides data services including customer segmentation, mapping, and analytical reporting to help companies better understand their customer base. Their services involve analyzing customer data to assign segments, plot customer locations on a map, and provide reports on sales, purchasing behavior, and trends by segment. This information is intended to help companies target their marketing and advertising most effectively.

1. Piedmont Analytics
Customer
Segmentation

2. Data Hygiene
• CASS Certification: Correct your
customer addresses and to make sure
that they meet USPS postal
standards.
• NCOA: National Change Of
Address. Ensure that you have the
most current address for your
customers.
Piedmont Analytics

3. Customer Segmentation
• We will assign segment codes to each of
your customers.
• Segments are defined by the group’s
demographic, lifestyle and buying
behavior.
• Knowing what segments are most
common will allow you to target your ads
most effectively, by using media that best
match your customer’s characteristics.
• This information will also be useful
during the creative process as you design
your ads. This information will allow you
to design ads that will have maximum
impact.
Piedmont Analytics

4. Customer Mapping
• We will plot your customers as points on a
map. They will be placed in their precise
geographic location.
• This map will provide a powerful visual
representation of your trade area.
• You will easily be able to identify where
your current customers are concentrated
and readily see potential areas of
expansion.
• This information will allow you to
geographically target your print and online
ad messages with precision.
Piedmont Analytics

5. Market & Sales Analysis
Analytical ReportingAnalysis Will Be Prepared
Sales and Market
• We will provide a detailed segment profile of
your customer base and identify total sales
coming from each customer segment.
• We will also provide a report that will show
which products are being purchased by each
segment.
• A segment trend report will also be provided
that will show the growth or decline of
customer segment groups within your customer
base.
• These reports will show you where to
concentrate your marketing efforts.
• Finally, we will provide additional maps that
show your locations and total sales by zip code.
Piedmont Analytics

6. Contact Us Today For A Free Quote
Contact Us For A Free Quote
Email: info@piedmontanalytics.com
Phone: 1-800-853-1454
www.piedmontanalytics.com