Apple unveiled two new iPhones, the iPhone 6 and iPhone 6 Plus, which feature larger screens between 4.7 and 5.5 inches. Apple also announced the Apple Watch, a smartwatch that allows for communication, health monitoring, and payments through Apple Pay. CEO Tim Cook touted these products as the biggest advancements in Apple's history and said the wait for the new devices would be worthwhile.

1. Michael Ortiz Professor Klinkowstein
Selected Business Article
Apple unveils two new
iPhones, Apple Watch and
ApplePay
http://money.cnn.com/2014/09/09/technology/mobile/apple-iphone-iwatch-event/
index.html?iid=HP_River

2. Michael Ortiz Professor Klinkowstein

3. Michael Ortiz Professor Klinkowstein
• The biggest advancements in history

4. Michael Ortiz Professor Klinkowstein
• “Our ambition is to replace this”

5. Michael Ortiz Professor Klinkowstein
• “It'll be worth the wait”

6. Michael Ortiz Professor Klinkowstein
Setting / Activity for
Ethnographic Observation
College students using their phones in the
Student Center