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RESEARCH, PRODUCT PROPOSAL
AND MULTIMEDIA EXPLORATIONS
FA102A
LEADING AI COUNTRY WILL BE
‘RULER OF THE WORLD,’ SAYS PUTIN
ASSIGNMENT I: RESEARCH
http://www.kurzweilai.net/leading-ai-country-will-be-ruler-of-the-world-says-putin
“COLOSSAL OPPORTUNITIES
AND THREATS THAT ARE
DIFFICULT TO PREDICT NOW”
ASSIGNMENT I:
RESEARCH
http://www.kurzweilai.net/leading-ai-country-will-be-ruler-of-the-world-says-putin
ASSIGNMENT I: RESEARCH
DOD ADVOCATED
▸ Self-organizing swarms of small
drones
HUMAN INTERVENTION
AND THE LIMITS OF
INNOVATION
ASSIGNMENT I:
RESEARCH
ASSIGNMENT I
AI STATE OF LIFE
▸ Analyze living organisms
▸ Assess, Resolve, Relay
▸ Self-improving, self-maintaining brain
SOURCE FOR BRAND
CHARACTER WORDS
“Don’t Wanna Miss A Thing” -Aerosmith
ASSIGNMENT II
NAMING PROCESS
▸ Artificial Intelligence
▸ Drone
▸ Predict
▸ War
▸ Lethal
▸ Autonomous
▸ Robots
▸ Revolution
▸ Gun
▸ Immediate
▸ Human
▸ Path
Autopathone
ASSIGNMENT II
BRAND CHARACTER DIAGRAM
Autopathone
Persona Purpose
LanguageTone
Sweet
Smile
Moment
Together
God
Heart Beating
Awake
Breathing
Forever
Kiss
Eyes
Time
Miss
Close
Dream
Treasure
ASSIGNMENT III
TWITTER CAMPAIGN – WORDS
▸ Emphasize urgency
▸ Offer percentage discounts
▸ Use the word “free”
▸ Avoid distracting hashtags
▸ Ask a question
https://business.twitter.com/en/blog/5-tips-writing-effective-Twitter-Ads-copy.html
ASSIGNMENT III
TWITTER CAMPAIGN – IMAGES
▸ No boring stock images
▸ Create reusable
templates
▸ Use bold colors
▸ Use illustrations
https://business.twitter.com/en/blog/do-dont-Twitter-images.html
ASSIGNMENT III
TWITTER CAMPAIGN – HASHTAGS
▸ Get audience involved
▸ Encourage use of hashtag while
using product
▸ Incorporate pop culture
▸ Use existing trending hashtag
▸ Create a contest
https://www.tintup.com/blog/7-examples-of-successful-hashtag-campaigns/
ASSIGNMENT III
OVERALL TWITTER
CAMPAIGN
▸ Humanize the experience
▸ Involve Audience
▸ Use info wisely
▸ Timely, relevant
▸ Influencers
http://www.adweek.com/digital/7-creative-twitter-campaigns/
SOUND DESIGN EXPLORATION:
PROMOTIONAL PODCAST INTRO
https://soundcloud.com/michaelortiz-4/podcast-autopathone
FINAL FRAMES FOR MOTION GRAPHIC

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Assignment vi motion graphic

  • 1. RESEARCH, PRODUCT PROPOSAL AND MULTIMEDIA EXPLORATIONS FA102A
  • 2. LEADING AI COUNTRY WILL BE ‘RULER OF THE WORLD,’ SAYS PUTIN ASSIGNMENT I: RESEARCH http://www.kurzweilai.net/leading-ai-country-will-be-ruler-of-the-world-says-putin
  • 3. “COLOSSAL OPPORTUNITIES AND THREATS THAT ARE DIFFICULT TO PREDICT NOW” ASSIGNMENT I: RESEARCH http://www.kurzweilai.net/leading-ai-country-will-be-ruler-of-the-world-says-putin
  • 4. ASSIGNMENT I: RESEARCH DOD ADVOCATED ▸ Self-organizing swarms of small drones
  • 5. HUMAN INTERVENTION AND THE LIMITS OF INNOVATION ASSIGNMENT I: RESEARCH
  • 6. ASSIGNMENT I AI STATE OF LIFE ▸ Analyze living organisms ▸ Assess, Resolve, Relay ▸ Self-improving, self-maintaining brain
  • 7. SOURCE FOR BRAND CHARACTER WORDS “Don’t Wanna Miss A Thing” -Aerosmith
  • 8. ASSIGNMENT II NAMING PROCESS ▸ Artificial Intelligence ▸ Drone ▸ Predict ▸ War ▸ Lethal ▸ Autonomous ▸ Robots ▸ Revolution ▸ Gun ▸ Immediate ▸ Human ▸ Path Autopathone
  • 9. ASSIGNMENT II BRAND CHARACTER DIAGRAM Autopathone Persona Purpose LanguageTone Sweet Smile Moment Together God Heart Beating Awake Breathing Forever Kiss Eyes Time Miss Close Dream Treasure
  • 10. ASSIGNMENT III TWITTER CAMPAIGN – WORDS ▸ Emphasize urgency ▸ Offer percentage discounts ▸ Use the word “free” ▸ Avoid distracting hashtags ▸ Ask a question https://business.twitter.com/en/blog/5-tips-writing-effective-Twitter-Ads-copy.html
  • 11. ASSIGNMENT III TWITTER CAMPAIGN – IMAGES ▸ No boring stock images ▸ Create reusable templates ▸ Use bold colors ▸ Use illustrations https://business.twitter.com/en/blog/do-dont-Twitter-images.html
  • 12. ASSIGNMENT III TWITTER CAMPAIGN – HASHTAGS ▸ Get audience involved ▸ Encourage use of hashtag while using product ▸ Incorporate pop culture ▸ Use existing trending hashtag ▸ Create a contest https://www.tintup.com/blog/7-examples-of-successful-hashtag-campaigns/
  • 13. ASSIGNMENT III OVERALL TWITTER CAMPAIGN ▸ Humanize the experience ▸ Involve Audience ▸ Use info wisely ▸ Timely, relevant ▸ Influencers http://www.adweek.com/digital/7-creative-twitter-campaigns/
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. SOUND DESIGN EXPLORATION: PROMOTIONAL PODCAST INTRO https://soundcloud.com/michaelortiz-4/podcast-autopathone
  • 22. FINAL FRAMES FOR MOTION GRAPHIC