Grafik — Presentation design standards
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Presentation design standards I created during my time at Grafik.
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Grafik — Presentation design standards
- 1. CLIENT NAME Brand Recommendations | January 1, 2014
- 2. Let’s start by defining your brand attributes.
- 3. Let’s start by defining your brand attributes.
- 4. | Title Goes Here | 01.01.2014 | © Grafik 20144 culture people product personality Friendly Established Harmonious Familiar Passionate Caring Collaborative Positive Trusting Transparent Connected Passionate Collaborative High touch Hardworking Responsive Open Striving Dedicated Reliable Trusted Quality Versatile Dependable Dominant Thorough Valuable Reputable Integrity Engaging Reliable Friendly Leader Trustworthy Knowledgeable Engaging Quality Collaborative Caring Forward-thinking Udetracc hinatquo vivigna tissimusquem senatureis. Oimus iam a vir pri se autus et quonsimac ore orsus, de crempoe natusci onterum diena vent. KEY ATTRIBUTES
- 5. | Title Goes Here | 01.01.2014 | © Grafik 20145 Established Harmonious Familiar Collaborative Trusting Collaborative High touch Open Striving Reliable Trusted Dependable Dominant Reputable Integrity Engaging Reliable Leader Trustworthy Engaging Collaborative Forward-thinking BRAND PILLARS Udetracc hinatquo vivigna tissimusquem senatureis. Oimus iam a vir pri se autus et quonsimac ore orsus, de crempoe natusci onterum diena vent. TRUSTED LEADING ENGAGING COLLABORATIVE
- 6. | Title Goes Here | 01.01.2014 | © Grafik 20146 BRAND PILLARS Professionals are well-trained, full-time employees who demonstrate accountability for their actions, consistent reliability, and adherence to the best practices of the industry. Being a professional translates to accommodating even the toughest clients, effectively managing their expectations, and always advocating for their best interests. Professionals self- regulate not because they have to, but because they want to — because they know what it is to be a professional. TRUSTED
- 7. | Title Goes Here | 01.01.2014 | © Grafik 20147 BRAND PILLARS Professionals are well-trained, full-time employees who demonstrate accountability for their actions, consistent reliability, and adherence to the best practices of the industry. Being a professional translates to accommodating even the toughest clients, effectively managing their expectations, and always advocating for their best interests. Professionals self- regulate not because they have to, but because they want to — because they know what it is to be a professional. LEADING
- 8. | Title Goes Here | 01.01.2014 | © Grafik 20148 BRAND PILLARS Professionals are well-trained, full-time employees who demonstrate accountability for their actions, consistent reliability, and adherence to the best practices of the industry. Being a professional translates to accommodating even the toughest clients, effectively managing their expectations, and always advocating for their best interests. Professionals self- regulate not because they have to, but because they want to — because they know what it is to be a professional. ENGAGING
- 9. | Title Goes Here | 01.01.2014 | © Grafik 20149 BRAND PILLARS Professionals are well-trained, full-time employees who demonstrate accountability for their actions, consistent reliability, and adherence to the best practices of the industry. Being a professional translates to accommodating even the toughest clients, effectively managing their expectations, and always advocating for their best interests. Professionals self- regulate not because they have to, but because they want to — because they know what it is to be a professional. COLLABORATIVE
- 10. | Title Goes Here | 01.01.2014 | © Grafik 201410 BASIC SLIDE + BULLET POINTS Professionals are well-trained, full-time employees who demonstrate accountability for their actions, consistent reliability, and adherence to the best practices of the industry. Being a professional translates to accommodating even the toughest clients, effectively managing their expectations, and always advocating for their best interests. Professionals self-regulate not because they have to, but because they want to — because they know what it is to be a professional. Being a professional translates to accommodating even the toughest clients, effectively managing their expectations, and always advocating for their best interests. Being a professional translates to accommodating even the toughest clients, effectively managing their expectations Being a professional translates to accommodating even the toughest clients. Being a professional translates to accommodating even the toughest clients, effectively managing their expectations, and always advocating for their best interests. Being a professional translates to accommodating even the toughest clients, effectively managing their expectations Being a professional translates to accommodating even the toughest clients.
- 11. | Title Goes Here | 01.01.2014 | © Grafik 201411 SECONDARY BASIC SLIDE Professionals are well-trained, full-time employees who demonstrate accountability for their actions, consistent reliability, and adherence to the best practices of the industry. Being a professional translates to accommodating even the toughest clients, effectively managing their expectations, and always advocating for their best interests.
- 12. | Title Goes Here | 01.01.2014 | © Grafik 2014 REACTIVE INNOVATIVE BREADTH OF PRODUCTS SPECIALIZATION 12 COMPETITIVE POSITIONING Baker & Taylor OverDrive 3AM Audible Midwest Tapes Recorded Books
- 13. | Title Goes Here | 01.01.2014 | © Grafik 201413 TIMELINE Udetracc hinatquo vivigna tissimusquem senatureis. Oimus iam a vir pri se autus et quonsimac ore orsus, de crempoe natusci onterum diena vent. Q1 Q2 Q3 Q4 Brand Strategy Visual Identity UX Strategy, Design, & Development Brand Engagement
- 14. | Title Goes Here | 01.01.2014 | © Grafik 201414 POSITIONING ELEMENTS who what how why Working with creators and distributors, Recorded Books delivers relevant and desirable content in a variety of formats. By reinforcing the value of each stage of the content lifecycle, a growing number of people get the content they want, in the format that works best for them. Udetracc hinatquo vivigna tissimusquem senatureis. Oimus iam a vir pri se autus et quonsimac ore orsus, de crempoe natusci onterum diena vent.
- 15. | Title Goes Here | 01.01.2014 | © Grafik 201415 BRAND ARCHITECTURE Udetracc hinatquo vivigna tissimusquem senatureis. Oimus iam a vir pri se autus et quonsimac ore orsus, de crempoe natusci onterum diena vent. RB Digital An RB Global Company W.F. Howes An RB Global Company Wavesound An RB Global Company RB GLOBAL – Indie Flix Films – CDs – Playaway – OCD Books – Kudda, etc. Digital Tools – Zinio Newspaper/ Magazine – Zinio Newspaper/ Magazine – CDs – Playaway - Large Print – OCD Books – Zinio Films – Indie Flix Films – CDs – Playaway – OCD Books – Kudda, etc. Digital Tools – Zinio Newspaper/ Magazine
- 16. IMPLICATION 1Support libraries as the ultimate free content provider. Demonstrate the wealth, breadth and depth of what libraries have to offer by advocating for the channel in a way no competitors can. With this increased support, Recorded Books has the opportunity to become the category leader, ultimately increasing market share.
- 17. | Title Goes Here | 01.01.2014 | © Grafik 201417 COMMONALITY internal external competition Internal Faccus dolor sendi omnissit vid eium arum sunt vel molo exertis del iunt eatquiatiust eniento. External Faccus dolor sendi omnissit vid eium arum sunt vel molo exertis del iunt eatquiatiust eniento. Competition Faccus dolor sendi omnissit vid eium arum sunt vel molo exertis del iunt eatquiatiust eniento. Commonality Faccus dolor sendi omnissit vid eium arum sunt vel molo exertis del iunt eatquiatiust eniento.
- 18. | Title Goes Here | 01.01.2014 | © Grafik 201418 STRATEGY Client Name