Presentation at about best practice in exhibition design at Saastec 2014 (2014 conference of the South African Association of Science and Technology Centres) Sorry, images mostly. Will upload a script shortly.

1. Exhibit design: What we should be doing better in the next project
Michael Wolf
SAASTEC 2014
michael@formula-d.com @michael_w_wolf www.formula-d.com

2. michael@formula-d.com @michael_w_wolf www.formula-d.com
INTRODUCING FORMULA D
 Founded in 2007
 Office in Cape Town, opposite Iziko National Gallery
 Currently 9 full-time employees / 2 interns
 Interactive exhibit and product design
 Visitor experience development and engagement strategies
 Interaction design specialist
 Interactive AV development / apps

3. INTERACTIVE MODEL. MOUNT BOSIU HERITAGE SITE. LESOTHO
michael@formula-d.com @michael_w_wolf www.formula-d.com

4. TIME WHEEL INTERACTIVE EXHIBIT. STELLENBOSCH MUSEUM
michael@formula-d.com @michael_w_wolf www.formula-d.com

5. michael@formula-d.com @michael_w_wolf www.formula-d.com
FROST SCIENCE MUSEUM. MIAMI

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IMMERSIVE GULF STREAM. MEDIA WALL CONCEPTS

7. Immersive experience: Demo Installation, Cape Town, April 2014
Large-scale interactive underwater environment

8. michael@formula-d.com @michael_w_wolf www.formula-d.com
What we did well:

 The specific contexts are reflected in the
design.
 The product design is well executed and
technically sound.
 The interaction design caters for a diverse
audience / is easy to understand.
What we should have done better:
 We should have agreed with our client on a
clear target (ROI) of the expected impact of the
exhibits.
 The exhibits should be more thought-provoking
 The exhibit design process should have
involved audience consultation.
 The exhibits should have been linked to the
online world.
LESSONS LEARNED

9. michael@formula-d.com @michael_w_wolf www.formula-d.com
PROVOKE THINKING

10. michael@formula-d.com @michael_w_wolf www.formula-d.com
DISCUSSION AND PARTICPATION

11. VISITOR CONSULTATION AND VISITOR GENERATED CONTENT
michael@formula-d.com @michael_w_wolf www.formula-d.com

12. michael@formula-d.com @michael_w_wolf www.formula-d.com
ONLINE IMPACT
GEFORCE SA
Gaming Environment For Online
Recruitment and Career Empowerment
 Serious game for mobile phones
for underprivileged South African
youth to learn about careers in the
customer care industry.
 Game includes competency
assessments

 Developed by Formula D and
BPeSA with support from
Rockefeller Foundation

14. Learnlab.co.za

15. PLAY TO LEARN. CAPE TOWN. BERLIN. COLOGNE. NOVEMBER 2014
michael@formula-d.com @michael_w_wolf www.formula-d.com

16. Thanks for listening
michael@formula-d.com @michael_w_wolf www.formula-d.com