Na letošní Flema Media Conference jsme mohli přispět worshopem o použití virtuální reality v marketingových kampaních. Čtyři příklady projektů jsme demonstrovali na různých typech VR brýlí od jednoduchých cardboard až po výkonné XTAL z dílny našich kolegů VRgineers, Inc. Děkujeme FLEMEDIA za pozvání!

1. VR WORKSHOP
FLEMA CONFERENCE 2018
Michal Bubeníček
creative director

2. Hello.
We are Digital Agency.

3. ABOUT US

4. MICHAL BUBENÍČEK
STRATEGIST & CREATIVE DIRECTOR
Michal gained first marketing experience at
Stanford University, Palo Alto, California.
Since he returned to the Czech Republic in 2012,
he has been working at Etnetera Group at various
positions. Later on, He co-founded creative digital
department Etnetera Vision, which later became
Etnetera Motion.
Client references: ŠKODA, VW, Nivea, Pepsico,
Glencore, Tchibo, Rossmann, KKCG and others.

5. 300+
Employees
21
Years of history
420+
Revenues over 400 mil.
4x
Czech Employer Award
We are part of the Etnetera Group with over 300 employees
in various fields, from IT to Marketing.
We are a finely tuned team. Our priority is to provide a targeted portfolio of services in the online digital communication of
brands.
ETNETERA GROUP

6. DIGITAL
STRATEGY CONTENT
PRODUCTION
MEDIA
PLANNING
TRENDS
APPLICATION
AR/VR AI
CHATBOTLEARNING
DEVEL.
KEYNOTE
SUPPORT
VIDEO
ANIMATIONS
COMMUNITY
MGMT
MOBILE
APPS
ETNETERA MOTION

7. AND MORE…
MAIN CLIENTS

8. VR TECHNOLOGY

10. ETNETERA MOTION

11. TOP TECHNOLOGIES
2019 - VR in.
TREND
Top 10
Strategic
technology
EXPONENTIAL GROW
MARKET SIZE
150 mld $
v 2020
GAME CHANGERS
RAYTRACING,
FOVEATED
RENDERING,
EYE-TRACKING

12. VR.

14. CAMPAIGN
USAGE

15. SET THE TARGET

16. USERS
PLACEMENT
CONTENT
SHOW 3D
VR TARGET / CAMPAIGN ROLE
EDUCATEIMPRESS INTERACT EXPERIENCE
360° VIDEO 3D ANIMATION 3D GAMIFICATION
< 1 000 000 < 100 000 < 1 000
HOME INTERNET RETAIL/EVENT
DEVICE
MOBILE MOBILE W/VR VR HEADSET
VR TARGETS

17. CHOSE THE CONTENT

18. CONTENT TYPES
360° VIDEO 360° VIDEO MOB. APP 3D MOBILE APP 3D GAME
$-$$ $$$ $$$$ $$$$$BUDGET
1 000 K 100 K 10 K > 1 KPOT. USERS
INTERNET SMARTPHONE W/VR SMARTPHONE W/VR VR SET RETAIL/EVENTAVAIBILITY
YOUTUBE / FB MOBILE APP MOBILE APP PC/MAC APPSOURCE

19. •Odrážka
•Odrážka
•Odrážka
•Odrážka
•Odrážka
•Odrážka
•Odrážka
USE THE VR SOLUTION

20. CONTENT TYPES
360° VIDEO 360° VIDEO MOB. APP 3D MOBILE APP 3D GAME
LOW INTERACTIVITY / QUALITY HIGH INTERACTIVITY / QUALITY
ACCESSIBILITY

21. LET’S TRY THEM

22. VR EXAMPLES
360° VIDEO 360° VIDEO MOB. APP 3D MOBILE APP 3D GAME

23. VR
INSPIRATION

24. AUDI

26. MERRELL

28. OLD IRISH

30. OREO

32. VR NEWS

33. Digital replication of any physical environment and usecases.
We cover the whole project cycle:
1. Design & Conduct
2. Realization
3. Presentation
4. Evaluation
5. Development
P3 Park - Horní Počernice, Prague 20
600m2
VR place
2000 m2 virtual
300m2
Relax zone
colab. space
10 us.
VR capacity
in one time
VR Laboratory in CZECH

34. POŘAD ŠKODA INSIDE FUTUREDIGITAL
WWW.FUTUREPORTPRAGUE.COM

35. THANK YOU!

36. Michal Bubeníček
Creative Director
CONTACT
+420 776 141 431
michal.bubenicek@motion.cz
www.mbubenicek.com

37. Create.
Design.
Rec.
Boost.
CLASSIC7, Building E,
Jankovcova 1037/49,
Prague 17000, Czech Rep.
Member ofwww.motion.cz