1. Sport Interface
International
Connecting sports
stakeholders
to serve your business
Since 2002
Show cases 2010

2. Our understanding
• How to convince Sport Governing Bodies to
endorse your products as a bona fide
equipment for their sport?
• How to get a leverage effects on your new
online services provided by Yourcompany.com?
• To identify new customer's demands and to
shape new products with your existing
components or to be R & D in a very short
term.

3. Characteristics of SGB*
• Values driven organisations
• Complex network and «friendly structured»
• Long and complex decision process
• Political acquaintance
• Could be Resistant to new technologies
• Sometime over-regulating, Protectionism
• Fast changing environment
* Out of the major one and most developed one

4. Proposed Mission
• Enhance your lobbying strategy with key
decision makers among the stakeholders of
your project ie. Sports Governing Bodies
• Team up with trusted international experts
complementary to your core skills, to
constitute a multidisciplinary task force
• Business intelligence and desk research to
assist you in strategic choices

5. Where we could support you
• understand the difficulties you encounter and ways to
cope with the SGB:
• get appropriate language to open doors
• study regulations > come up with appropriate options
• lobby at the right level, national or/and International
• identify and recruit the appropriate best experts
• define best pilot to begin with
• to get in contact key stakeholders who could be
early adopters of your new products

6. Our specificity
Your Company/organisation
Public
Institutions
Environment
Sport Sport Business
Institutions Interface Suppliers Sport Interface
Citizenship
Bodies
Target

7. Milestones
• 1980-01 - World University Games - FISU*
• 2002 - Sport Interface founded
• Sports business development, strategic consultancy
• Business School - 1st Belgian Sport Business Ex. Prog.
• 2008 - Getting into new sectors
• real estate (retail park, stadium, sports facilities)
• 2009-10 - New office and new partnerships
*Luc Vandeputte - full time Director 1979-2001

8. FISU show case
• How to develop world university
sport events endorsed by
International Sports Governing
Bodies? (1980-2001)*
• World HQ expansion
• to cope with Int’l regulations
• Setting up operational books
• Writing bidding cahier des
charges
*Luc Vandeputte - full time Director 1979-2001

9. FIBA Show case
• How to enhance the board
decision process ? (2005)
• Cockpit Group introduction
(2005-2007 Geneva)
• CG Customisation support
• FIBA Managers audit (2007 Geneva)
• Case study presentation (MEMOS Graduates
Convention, Barcelona 2008)
• CEO satisfaction follow up (2008-2009)

10. ICOMIA Show case
International Council of Marine Industry
• How to enhance the
monitoring of national
regulations impacting the
marine industry? (2005)
• Developing an online
extranet for 28 countries
to self update 25 criteria.
• Upgrading the extranet
according to members
needs (2009 ... )

11. WC 2018 Brussels
Stadium show case
• Providing public authorities with a
pre-design project (2010).
• Checking FIFA requirements to
brief architects
• Interacting with Belgium National
Federation and Eindhoven Bid HQ
• Liaising with public authorities
(Prime Minister office, Brussels
Region Minister-Chairman)
• Presenting the project to FIFA
inspection delegation and to the
international invited media

12. Sports facilities show case
• Auditing the State Sports Centre
(ADEPS Centres, Mons - Brussels 2010 ...)
• Contributing to a consortium led by
Urban Platform Architects
• Auditing the facilities refurbishing
needs
• Checking user’s expectations to
debate during focus groups
• Studying sport’s trends and new
equipments requirements
• Interacting with sports federations
• Liaising with stakeholders (public and
private)

13. Some of our references
• Art & Build Architects (B)
• Cockpit Group (B) Missions for the Solvay Business School
• European Com., DG Internal Market • Belgian National Lottery (B)
• European Sponsorship Association (UK) • European Confederation of Nautical
Industry (UK)
• Foreign Trade Agency - Government of
Wallonia (B) • International Council of Marine
Industry (UK)
• International Olympic Committee (S)
• MasterCard Europe (B)
• International Basketball Feder. (S)
• Ministry of Sports (French Belgian Gov.) References Edge Communication (Partner)
• MCI Group – (B)
• Lever Fabergé (AXE)
• PMP Consult (UK)
• Levi Strauss & Co (Benelux & Europe)
• Solvay Business School – ULB (B) MTV Networks (B)
• VO Communication (B) • Toyota (BeLux)
• Urban Platform Architects (B) • Unilever Bestfoods (Lipton Belgium,
Netherlands & Europe)

14. Network based team
we select the best reliable partners
www.spor tinterface .eu