Career Summary, creative example

1. M E L I S S A B E N N E T T
◆ R E T A I L M A R K E T I N G C O N S U L T A N T ◆
m e l i s s a b @ a 2 o a k . c o m ◆ A 2 o a k . c o m ◆ 7 3 2 . 3 3 7 . 1 3 0 5
I am a marketing consultant seeking a relationship with Media
organizations, where I can apply my knowledge and skills for continuous
improvement. I have broad experience in advertising Sales,
business Management and Marketing. I develop strategies that
drive multi-media advertising products to success.
P R O F I L E
P R O F E S S I O N A L E X P E R I E N C E S N A P S H O T
Advertising Executive
Metro US Newspapers
May 2007 - Sep 2009
Sold advertising space to a diverse group of clients and built content for
three US Metro publications.
• Opened and retained key accounts including M&Ms/Mars, Modell’s, Cricket
Wireless, Metro PCS, and Dietz & Watson.
• Delivered 21 new accounts in first 75 days on the job.
fb.me/A2oMedia
@a2oak
@A2oMediaGroup
E D U C A T I O NE X P E R T I S E
Digital Media Advertising
Executive
CBS 3
Jul 2011 - Jan 2012
Sold customized digital advertising packages that included broadcast and radio
elements to new local clients.
• Created compelling interactive video and Bannerlink ads that provided
immediate engagement.
• Sold “Local Offers” packages that include segments on “Talk Philly” and other
television and radio promotions.
• Developed marketing collateral for digital products, including sales decks,
presentations and case studies.
Brookdale Community College Lincroft, NJ
Business Management
• Completed coursework concentrating in Business Management,
Psychology and Marketing.
• Completed 59 credits towards Associates of Business Management
Loyola College/Sellinger Business School Baltimore, MD
Business Administration
• Completed coursework concentrating in Business, Economics and
Mathematics.
Leadership
Communication
Blogging
Strategic Planning
Visual Presentations
Public Speaking
A F F I L I A T I O N S
Philly Ad Club
Member
2007 - 2011
American Collector's Association
Member
2000 - 2007
R E F E R E N C E S
Eric Mayberry
Publisher, Metro Philadelphia
Paul Matysek
President, Alliance Financial
Services
Michael Gagliardi
Sales Manager, Metro Philadelphia
Business Management
Consulting
Social Media Marketing
Account Management
Brand Development
Marketing
S K I L L S
1995 - 1998
1993 - 1994
S O C I A L