Bried outline of Drupal8 user persona work.

1. Why bother with personas?
heartof Putting your user at the
your digital experience
Lizzie Hodgson // Strategist: Digital, Content, Comms
@Deeson_Labs
lizzieh@deeson.co.uk

2. So. What is a persona?

3. *A persona is…
A ‘person' that represents
your customers/users/audience
*in brief

4. Why is this important?
No.1 rule: understand your
audience

5. “Right. So I can’t just whack a site together &
hope for the best?”

6. No, silly.
When building audiences you need to first
understand them
Sounds obvious. But it's often something
that's left as an afterthought…

7. What’s the point of them?
You use intel from personas to create
a piece or pieces of content that will…

8. …in very simple terms:
• They will clearly and simply highlight
expectations and use of your site for your
end user
• They should help drive the benefits in
a way that will be immediately understood
by the audience

9. Example of how to do Personas - D8 ‘adoption’
Dries Buyaert’s personas
DrupalCon Prague Keynote speech

11. We focused on:
Persona
Small site owner!
Front-end developer
Marketer
Engineering director
Designer
Digital / content

12. Interviews
Getting your questions right…
Remember: you
are building up a
complete snapshot
of your ‘persona’…

13. Where do you work?
What is your job title?
What country do you live in?
How long have you had this role?
How old are you?
Are you a budget holder?
What KEY skills are required for your job?
What does a day in your working life look
like? (From what time you get to work to
how many coffee breaks you have!)
How many people work in the company?

14. The outcome

15. Value add
Personas:
Marketing & comms!
Future features
Growth

16. Thank you
Lizzie Hodgson // Strategist: Digital, Content, Comms
@Deeson_Labs
lizzieh@deeson.co.uk