2. A healthcare brand in the making
(in Bhind, MP )
β’ MVF is developing a state-of-the-art 1100 bedded
Integrated Medical Campus with an aim to bring
excellent quality healthcare at an affordable cost
β’ MVF aims to redefine healthcare by bringing together
highly qualified medical & nursing staff, best-in-class
equipments and exemplary standards of patient care
β’ A first of its kind in the vicinity
3. The necessity of creating and defining
a brand in todayβs context
Factor of growth
β’ Rising income level, ageing population, growing health
awareness and changing attitude toward preventive health
β’ The low cost of medical services has resulted in a rise in the
countryβs medical tourism and attracting patients from across
the world
β’ India has emerged as a hub for R&D activities for
international
players due to its relatively low cost of clinical research
4. Why brand a hospital? When word of
mouth already spreads the good word
β’ From an internal perspective:
β’ The name and its core philosophy help create the story around
the
identity, the motivators and value systems which becomes the
driving factors of the processes
β’ From an external perspective:
β’ It helps create a perception for the TG set. Besides the patients it
is
also the need of skilled manpower who needs to be motivated to
be part of the system, bound by a philosophy
5. W H AT I S
Subedar Inderjit SinghMedico
Valley Foundation?
7. β’ A multi - specialty hospital with renowned doctors
β’ WE ARE IN THE BUSINESS OF CREATING A PERFECT
ENVIRONMENT OF HUMAN CARE FOR OFFERING THE
BEST HEALTHCARE AT AN AFFOARDABLE COST
8. β’ People who travel a distance in the quest of high
quality of quality treatment
β’ The investor community