My slides from Emerce - Digital Marketing Live 2014... About why your users don't like to wait, why this is important for you as a site owner and best practices to align content and speed to create a fast user experience...
29. 0
25
50
75
100
1 2 3 4 5
Slow Average Fast
%ofrespondentsthatratedtheactualwebsitespeed
Design score (1=bad - 5=beautiful)
Perception of good design is influenced by fast page load times
38. Task completion has positive impact
Always compared to past experiences
Experience vs. surfing online....
39. Task completion has positive impact
Slow downs have more impact
Always compared to past experiences
Experience vs. surfing online....
40. Sensitive for specific tasks
Task completion has positive impact
Slow downs have more impact
Always compared to past experiences
Experience vs. surfing online....
48. Find a website
Search for a t-shirt
Order a t-shirt
Select size
7
6
5
4
3
2
1
1 2 3 4 5 6 7
Average expectation rating
Averageexperiencerating
Big
opportunity
Study performed by MeasureWorks for M-Commerce Event 2013: http://bit.ly/MW-MCE13
N=150, covering 10 different websites
62. 1
0,3
0 Source: Jakob Nielsen
Instantaneous: I like it!
Interaction: Let’s conversate...
63. 1
0,3
0 Source: Jakob Nielsen
Instantaneous: I like it!
Interaction: Let’s conversate...
64. 1
3
0,3
0 Source: Jakob Nielsen
Instantaneous: I like it!
Interaction: Let’s conversate...
Mmm, shall I click away?
65. 10
1
3
0,3
Instantaneous: I like it!
Interaction: Let’s conversate...
Mmm, shall I click away?
Only if the task/content is relevant
0 Source: Jakob Nielsen
82. Research by Google: http://ssl.gstatic.com/think/docs/the-new-multi-screen-world-study_research-studies.pdf
83. 34% of all consumers use the device that’s
closest to them when looking for information
Research by Google: http://ssl.gstatic.com/think/docs/the-new-multi-screen-world-study_research-studies.pdf
93. N = 50
Q = Flow vs. Intrusive. Can you remember the advertiser/brand?
Telegraaf: Intrusive Nu.nl: Flow Dumpert: Intrusive Flipboard: Flow
94. Telegraaf: Intrusive Nu.nl: Flow Dumpert: Intrusive Flipboard: Flow
Flow Intrusive
If you had to choose? 82% 18%
Do you remember brand? 43% 21%
N = 50
Q = Flow vs. Intrusive. Can you remember the advertiser/brand?