This report is focussing on the analysis of the questionnaire of Godrej (Security Solutions), an Indian conglomerate. It offers its customer a pallet of products. The company manufactures heavy safety products including goldilocks, home safes, video door phones, home CCTV Cameras and home alarm systems. Godrej exports its products to more than 80 countries worldwide and is the top leading Indian security solutions company.

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TABLE OF CONTENTS
S. No. CHAPTERS PARTICULARS PAGE No.
1. Chapter 1 INTRODUCTION
1.1 Objectives of study
1.2 Research methodology
1.3 Limitations of study
2
4
5
6
2. Chapter 2 COMPANY PROFILE
2.1 History of the company
2.2 Business areas
2.3 Vision
2.4 Mission
2.5 Goals & Objectives
2.6 Focus
2.7 Aims
2.8 Code of conduct
2.9 Awards and recognition
2.10 Competitors
2.11 SWOT Analysis
8
10
23
23
23
24
24
25
36
38
39
3. Chapter 3 ANALYSIS & INTERPRETATION 41
4. Chapter 4 CONCLUSION & RECOMMENDATIONS 48
BIBLIOGRAPHY 50
ANNEXURE 51

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CHAPTER 1
INTRODUCTION

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Every company maintains proper customer satisfaction in the present era so as to
maintain its position in the consumer oriented market. It is very essential for an organisation
that it should analyse its market standing according to the customers and not alone by their
financial statements, and with the help of the findings and analysis of the market standing of
the company in the eyes of the consumers identify the strengths and weaknesses of the firm
and then work on them to improve their market standing.
This report is focussing on the analysis of the questionnaire of Godrej (Security
Solutions), an Indian conglomerate. It offers its customer a pallet of products. The company
manufactures heavy safety products including golidlocks, home safes, video door phones,
home CCTV Cameras and home alarm systems. Godrej exports its products to more than 80
countries worldwide and is the top leading Indian security solutions company.
This project is an attempt to generate the market analysis of GODREJ
(SECURITY SOLUTIONS) as a whole and with other companies and brands.
This project stands to evaluate the positioning of Godrej (Security Solutions) in the
market with respect to market share, products and services and loyalty of customers towards
their products.

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OBJECTIVES
The main objectives of this study are:
 To know the awareness level of customers of Godrej Security Solutions.
 To collect the information and their attitude from customers.
 The purpose of this study is to explore the market of Godrej Security Solutions and
betterment of its sale.
 To collect their ideas about future purchasing of Godrej Security Solutions products.
 The main objective of study is to present conclusions and necessary suggestions
regarding consumer awareness relating to Godrej Security Solutions.

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RESEARCH METHODOLOGY
Research Design :
 A research design is an arrangement of conditions for collection and analysis of data
in a manner that aims to combine relevance to the research purpose with economy in
procedure.
 For carrying out my research I would follow Exploratory-cum-Descriptive
research design.
Methods of Data Collection :
 Primary data consists of data that is directly collected from the people. It is the first-
hand information collected by us.
 Secondary data consists of data that is collected from some existing literature. It has
been already analysed by someone else earlier and is derived from that source.
Secondary data used in the study are :
 Websites
 Magazines
 Analysis pattern
 Statistical Tools – Graphs and charts.
The marketing strategies and operations are closely observed for all these information
I visited retail dealers as well as consumers to assess the present market situation of the
product of Godrej Security Solutions.

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LIMITATIONS OF STUDY
This research was subjected to following limitations:
 The survey cannot be termed 100% accurate due to lack of time and cost.
 The scope of study is limited in terms of no. of respondent.
 The lack of candidness of respondent towards answering the questionnaire in few
cases may have reduced the accuracy of survey to some extent.
 Despite the unbiased opinion and efforts the possibility of technical exceptions cannot
be ruled out.
 The statistical analysis with various automated tools might have computational errors.

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CHAPTER 2
COMPANY PROFILE

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HISTORY OF THE COMPANY
The fag end of the 19th century was a time of great political turmoil. The
nationalistic movement had gained momentum and people from all walks of life were joining
in the struggle to free India from British rule. One such person was a young lawyer who went
by the name Ardeshir Burjorji Godrej. No one could have imagined that an important part of
India's industrial history was being commissioned when he chose to give up law.
His mission was to develop a product that would displace brands the well
entrenched foreign brands and give them a worthy India-made competitor. In 1897 he
decided to manufacture locks. The product he had in mind would be manufactured using
modern techniques and machines. This was the only way, he believed, that his produce could
equal or better brands already available in the market.
The success of this launch led to the development of India's first home-grown safe
in 1902. It was a satisfying moment in its history when the company was called upon to
provide safes for the Queen of England when she and her entourage visited India in 1905.
In the next near-one hundred years this fledgling company would go on to
becoming India's most complete security solutions organisation, offering a comprehensive
suite of security solutions for residential, industrial and business premises.
Today, the company also manufactures equipment for the banking industry
including vaults as well as entrance doors for homes and products for the marine and defence
sectors. Godrej Security Solutions exports to over 45 countries.

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Year Events
1902  Godrej makes the first Indian safe.
1995  Forays into electronic security solutions.
1997  Obtains ISO 9001 certification.
1999  Introduces Fire doors / Avanti doors.
1999  Obtains ISO 14001 certification.
2001  Introduces banking automation solutions.
2003  First high pressure nuclear reactor doors for NPCIL .
2003  Manufactures ATM safes for world's leading ATM manufacturers.
2004  Introduced Entranza doors – The original Masonite collection.
2005  First in India to introduce special pressure doors for Marine Applications.
2006  First Godrej division to get IMS certification (ISO 9001:2000, ISO 14001:2004 &
OHSAS 18001:1999).
2007  Launches comprehensive Security solution.
2009  Won the most coveted super brand status.
2009  Achieved international certifications from the world renowned laboratories
like: VdS- Germany, BRE-UK, ECBS- Germany, SP-Sweden, LPCB-UK.

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BUSINESS AREAS
As challenges have advanced, so have the solutions. Godrej Security Solutions believes it
needs to constantly stay ahead and keep pace with the latest technology to meet growing
needs.
With the pioneering spirit of its founder still being the driving force, Godrej Security
Solutions is at the helm of every technological breakthrough in the country. In many ways,
the company is the security solutions industry of India.
We have moved from being simply a seller of security products to a company selling
comprehensive security solutions to homes, office premises etc. We offer diverse security
product solutions including technologically advanced sphere-like cameras with analytics,
substance detectors (bomb, bullets, narcotics...), X-ray baggage scanners, biometrics and
access control systems, Burglary and fire-resistant safes, Road blockers, Marine Solutions
etc. Our products are tested stringently at leading testing laboratories i.e. SP Test in Sweden,
VDS Test in Germany and the Underwriters Laboratory in the United States. Our plant in
Mumbai is rated as one of the finest and largest factories in India.
Trust in our brand is evidenced by the fact that when the Queen of Victoria visited India in
1905, she chose a Godrej safe to keep her valuables wherever she stayed in the country. Our
spirit of innovation blended with excellent quality has helped us to leave our mark across 45
countries world-wide.
The Group’s business portfolio covers multiple areas of the home security solutions as well
as institutional security solutions. The product range includes:

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 HOME SECURITY SOLUTIONS
1. GOLDILOCKS
Your Personal Locker for everyday valuables It's safe. It's portable. It's
compact. Introducing India's first-of-its kind personal locker for everyday use.
Goldilocks is the perfect safe for you to store your daily valuables like keys,
credit cards, watches, glasses, wallet, etc.

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2. HOME SAFES
Home security solutions have developed far beyond the old steel cupboards
that were used to store valuables. Their in-built lockers are quite undependable
because they can be broken into easily. Several people prefer bank lockers as
an alternative to these cupboards. However, using them to store everyday
necessities, such as insurance papers, may be inconvenient. You might find
yourself asking the question "How should I ensure that that my valuables are
safe and within easy access?" Home safes by Godrej Security Solutions are the
best answer to this question. Home safes ensure the durability of your
valuables as well as reducing the odds of them getting stolen.
A) MECHANICAL SAFES
CITADEL SAFE
A perfect combination of strength and class, Citadel is a burglar resistant safe
that is aesthetically pleasing too.

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COFFER BROWN SAFE
Ideal for safeguarding valuables at home, Ceres is a contemporary safe. Its
strong and compact exterior provides exceptional protection, and it looks great
as well.
FORWARD SAFE
Have a wardrobe that complements the interiors of your home? Godrej brings
to you, its perfect partner - the FOR WARD range of Home Safes , a safe FOR
your WARDrobes.
Wardrobes today come in varied designs and colors but are not equipped with
in-built lockers which once were an inevitable part of the conventional
‘almirahs’. The Forward range of safes helps you do just that. Strengthen your
wardrobes with Forward Safes and secure all your precious valuables like
jewelry and documents like property papers. These safes are specially
designed to complement the interiors of your home and to blend into your
wardrobes perfectly.

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B) ELECTRONIC SAFES
ELEMENT
Element is a Contemporary fire resistant safe, designed to withstand the most
intense fires. It helps you keep your important documents and other paper
valuables protected from fire. The elegant design of this digital safe makes it a
perfect fit for both home & office use. This fireproof safe is equipped with a
smart touch panel to add advanced security to your valuables, giving access
only to you and your trusted ones.
MATRIX ELECTRONIC
Its strong double-walled construction offers the safe reliable resistance against
fire and burglars. Its digital locking offers multi-level password protection and
gets deadlocked for 5 minutes if wrong password is entered 4 times in a row.
Strengthened with shooting bolt mechanism, the safe comes with adjustable
shelves and an interior carpet.

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3. VIDEO DOOR PHONES
Our security solutions now comprise highly advanced wireless video door
phone which works seamlessly towards safeguarding you comprehensively.
Video door phones by Godrej Security Solutions have earned popularity for
their direct approach. It is a far cry from the obsolete and highly unreliable
peepholes that have been a part of many homes and offices for decades.
Features that our video door phones have :
-The door camera is enabled with high-resolution features, while providing
automatic and manual video recording.
-Internal storage and capability of accommodating a micro SD card.
Solus ST 7
The stylish Solus ST 7 is equipped with a range of features. It has a high-
resolution pinhole camera for excellent picture quality. It also has infrared
LED which allows you to see visitors at your doorstep even at night.
Solus ST 4.3 Lite
The sleek and stylish Solus ST 4.3 Lite adds to your home aesthetics in
addition to keeping you safe. It has a high-resolution pinhole camera that gives
excellent picture quality and infrared LED which enables you to see visitors at
your doorstep even at night.

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4. HOME CCTV CAMERAS
Godrej has designed quality CCTV cameras for home security, which
effectively deter burglars and other unwanted guests. They have a high capture
rate of 25 frames per second. This makes it possible to increase the accuracy
of event capturing, even at night. CCTV Cameras manufactured by Godrej are
able to connect to four cameras and microphones each, without compromising
on quality. This will allow you to view and listen to footage from different
corners of the house.
See Thru Octa HD
You can view the video feed on your laptop via internet and even on your
smart phone via a mobile application. So now you realise, keeping your family
safe is as easy as installing a SeeThru Octa HD Home Surveillance System!
SOLUS OCTA HD
Be it day or night, at home or away, you can ensure that your home and loved
ones stay secure with Solus Octa HD Home Surveillance System from Godrej.
What's more, you can view the video feed on your laptop via internet and even
on your smart phone via a mobile application.

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5. HOME ALARM SYSTEMS
Godrej offers home alarms that help detect the occurrence of burglaries or
mishaps, especially when you are not at home. Setting up home alarms like
Godrej's Eagle-I Lite, does not even need an electrician. These sensors will
detect not just fire and robbers, but also glass breakage. The sensors of the
Eagle-I Smart may be placed on wardrobes, drawers, and cabinets to know if
someone else has opened them.
EAGLE-i PRO
The Eagle-i PRO, an all new wireless home alarm system is equipped with the
ultramodern microprocessor technology. With remote access facility, it helps
you guard yourself and your family against risks of all kinds, whether you are
at home or away.
EAGLE-I SMART
The Wireless Door/Window Contact can be installed on all the objects that
open and close eg. Doors, Drawers, Wardrobes, Cabinets etc. Ensuring safety
that’s also convenient, the remote control enables you to turn the alarm system
ON and OFF before entering the home or after exiting.

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 INSTITUTIONAL SECURITY SOLUTIONS
1. COMMERCIAL ESTABILISHMENTS
The hard work you put from 9 to 5 deserves to be protected 24/7. And that's
what we work hard to ensure. With safes that come with double-duty armour
and drill-defeat shields, it's safe to say, the only people kept out of business
are the burglars!
A) MATRIX DEPOSITORY SAFES
FORTUNE DEPOSITORY SAFES
Fortune is one of the strongest safes amongst our wide range of products. It is
specially designed with a depository drawer that comes with an anti-fishing
and snap shut mechanism. It is also a fire and burglary resistant safe that looks
sleek and is easy to operate.
B) MEDIA SAFES
APOLLO MEDIA SAFES
The reaction of computer media (diskettes, magnetic tapes, floppies, flash
drives etc.) to smoke and gases is very different from regular paper
documents. Thus, it is imperative to adopt different security measures for
them. Godrej presents Apollo Media Safes which are specially designed to
offer fire resistance for various computer media.

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2. BANK / OFFICES / INFRASTRUCTURE / ASSETS
Half the world relies on the security of banks for their valuable belongings.
But even the banks need something to bank on to uphold their high standards!
With an answer to all security nuances from currency bin cabinets to hard-core
vaults, high-security doors to fire-resistant safes, Godrej Security Solutions is
here to make breaking into banks "Mission Impossible"!
A) VAULT EQUIPMENT
SECUNEX
A locker holds more than her valuables. It holds her faith in your bank. It
holds your reputation. When it comes to protecting this reputation, Godrej
Security Solutions is the name trusted by thousands of banks. Introducing
SECUNEX Nex Gen Safe Deposit Lockers. The most thoughtful locker yet,
from Godrej Security Solutions.
B) AUTOVAULT
AUTOVAULT
Autovault Automated Safe Deposit Lockers, With next generation technology
lets customers access their belongings anytime, without hassles. The best in
locker technology so far, Autovault has taken convenience to a level that was
only possible in imagination so far!

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3. PROJECTS
Your house is well-protected and so is your workplace. But what happens
when you step out? Why not extend the feeling of safety to your outside world
as well? With on-ground security systems to keep a vigil watch, set up a
perimeter, authenticate access and even set off alarms, transforming your
precincts into a castle.
THS SX
The THS SX are one of the world’s finest walk through/door frame metal
detectors and works on a superior pin point technology and unmatched
discrimination features. It has a unique multi zone design which guarantees,
first-rate performance to customers. Comprising of all safety features, the THS
SX door frame metal detectors are truly the first choice of metal security door
for professionals worldwide.
CX6040BI
The CX6040BI is an advanced daul-energy X-ray inspection system.
CX6040BI is perfectly suitable for all security and customes applications.

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4. CURRENCY HANDLING EQUIPMENTS
Godrej Security Solutions brings to you a range of currency note counting
machines to cater to all your currency needs. From counting, to counterfeit
detection and authentication, Godrej’s cash counting machine is what you
need for accurate and effective counting of loose notes, swiftly. Our fake note
detector machines not only detects fake notes but also counts old and new
notes with high level of precision and speed.
CRUSADER LITE
Godrej Security Solutions presents Crusader Lite, which helps authenticate
and count notes no matter what condition they’re in.
Crusader Lite detects double notes, torn notes, and even half notes. All these
features ensure that all your money is accurately accounted for.
SWIFT TURBO ULTIMA
Godrej Security Solutions presents Swift Turbo Ultima. A machine designed
especially for currency chest operations, which can work accurately for hours!
A state-of- the –art product, Swift Turbo ultima can not only count crisp notes,
but also soiled ones with a high degree of speed and precision.

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5. MARINE SOLUTIONS
Our sliding electro-hydraulic operated watertight door combines decades of
experience and today´s technology. Controls are now supplied pre-mounted on
the door frame. Where space constraints exist, operating equipment can be
mounted separately on the bulkhead.
WATERTIGHT DOORS
Watertight hatches are available in any size or shape and can be designed as
per pressure requirements in both flush and raised configurations. All hatches
can be operable from both sides or one side only. The hatches are spring-
loaded for easy opening with a hydraulic mechanism and meet class
certification.
WATERTIGHT SLIDING ELECTRO-HYDRAULIC DOORS
Our sliding electro-hydraulic operated watertight door combines decades of
experience and today´s technology. Controls are now supplied pre-mounted on
the door frame. These doors can be supplied to all classification society
regulations, and are available in various sizes.

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VISION
First choice for total security solutions
MISSION
Securing peace of mind,at home,at work.
VALUES
 Customer Sensitivity
 Competetiveness
 Environment
 To serve
 Integrity
 Respect
 Trust

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FOCUS
R&D efforts are taken to develop safety parts for various new safes introduced by
Godrej for the Indian market. Efforts are also on to develop steel panels for high end
commercial gates with stringent performance requirements such as lower resistance, superior
traction, higher tensile strength and of course a good design for the models.
AIMS
Godrej Security Solutions has set itself the ambitious target of becoming a self supporting
company by 2020. According to the company's Chairman, “By 2020, we envisage that 40 per
cent of our consolidated turnover will cater to the requirements of customers outside India.
We would continue to work with our customers and increase our value content. We are also
continuously looking for new products and segments to expand our portfolio”. The company
also expects its dependence on any particular customer or market to reduce in the coming
years as the scope and scale of work increases. It is expected that by 2020 contribution from
any individual customer in the company's turnover shall not be more than 20 per cent.
Going forward the company expects to make capital investments for setting up new facilities
for manufacture of home safety products as well as commercial safety products and
expansion of current capacities. The Chairman emphasises, “While investments are being
made for capacity expansion, we continue to remain a lean and flexible organisation in line
with the business needs of an ever changing environment. Besides expansion of existing
businesses, we are actively looking at mergers and acquisitions, particularly in the European
markets that are in line with our vision and hold good potential”.

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CODE OF CONDUCT
I. PURPOSE
GODREJ & Boyce Mfg. Co. Ltd. (hereinafter referred to as ‘the Company’) has always
promoted high ethical standards of professional and personal conduct by its employees and
business associates. All its employees and business associates must be, and should be seen as,
committed to integrity in all aspects of their activities and comply with all applicable laws,
regulations and internal policies. The purpose of laying down the Code of Ethics & Business
Conduct (hereinafter referred to as ‘the Code’) is to improve overall compliance as well as to
enhance further scope of good Corporate Governance with an ethical and transparent process
in managing the affairs of the Company.
II. APPLICABILITY
The Code will be applicable to all employees (full-time, part-time and those on contractual
assignments). In addition to employees, the Company will create awareness about the Code
and shall use its best endeavors to influence compliance of the same among all dealers,
vendors, suppliers, agents, intermediaries, contractors & sub-contractors, consultants, Joint
Venture partners and other business associates of the Company (collectively referred as
‘Third Party’).
III. RESPONSIBILITIES TOWARDS THE COMPANY, OUR CUSTOMERS AND
SUPPLIERS
A. GENERAL STANDARD OF CONDUCT
GODREJ has built its reputation by demonstrating an unwavering
commitment to values such as honesty, integrity, trust and respect, besides
conforming to national and international rules in its dealings with all business
partners. The Company expects all employees to adhere to the general
standards of conduct as mentioned below: Honesty & Integrity The Company

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expects its employees to perform their duties with honesty, integrity and to the
best of their ability. Employees should be honest, fair and trustworthy in all
business relationships. They should honour the corporate values, obey the law
and take responsibility for their actions and consequences. Employees are
responsible for exemplifying the highest standards of ethical conduct. : 3 :
Code of Ethics and Business Conduct, Version 1.1, Updated on 1st September,
2014 Trust The Company demands that every employee demonstrate trust and
respect in dealings with other colleagues in the organization as well as in their
dealings with external parties. Distrust of colleagues / external parties and
disrespectful behaviour shown by employees is strongly discouraged and will
not be tolerated.
Customer Orientation The Company expects all its employees to be customer-
focused in approach. The success of the organization depends on customer
trust, satisfaction and loyalty. Employees are strongly directed to ensure that
customer needs are satisfied and that products and services offer value to the
customer. Customer orientation and focus should not only encompass external
customers, but include internal customers as well. Employees are thus
encouraged to ensure that both, internal and external customer needs are
satisfied.
B. LEGAL, REGULATORY AND FINANCIAL ISSUES
Financial Reporting and Accounting
The Company shall prepare and maintain its accounts fairly and accurately,
and in accordance with the accounting and financial reporting standards which
represent the generally accepted guidelines, principles, standards, laws and
regulations of the country in which the Company conducts its business affairs.
Internal accounting and audit procedures shall reflect, fairly and accurately, all
of the Company’s business transactions and disposition of assets, and shall
have internal controls to provide assurance to the Company’s board that the
transactions are accurate and legitimate. There shall be no willful omissions of
any company transactions from the books and records, no advance-income
recognition and no hidden account and funds. All employees should note that
any willful misrepresentation of and/or misinformation on the financial

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accounts and reports shall be regarded as a violation of the Code, apart from
inviting appropriate civil or criminal action under the relevant laws.
Anti-Competitive or Restrictive Trade Practices
The international economic system is based on business competition. The
Company supports free enterprise and shall compete fairly and ethically within
the framework of applicable competition laws.
All employees of the Company shall abide by all applicable competition laws,
independent of whether enacted by a supranational, national or local body, and
shall not engage in any anti-competitive practices such as illegal price fixing,
sharing of markets or other actions which prevent, restrict or distort
competition in violation of applicable laws.
All agreements with competitors or with other third parties which may have a
negative effect on competition must be approved by the Corporate Legal
Department of the Company.
Zero Tolerance towards Bribery and Corruption
The Company shall follow zero tolerance approach towards bribery and
corruption; this includes any payments made by employees, consultants,
agents and other intermediaries acting by or on behalf of the Company.
All employees should note that use of intermediaries, such as agents,
subcontractors, consultants and other third parties, to channel inappropriate
payments to international civil servants or government officials or individuals
and entities associated with them, is strictly not permissible and any deviation
from this will be treated as a violation of the Code.
Furthermore, the employees shall not, unless mandated under applicable laws,
offer or give any company funds or property as donation to any government
agency or its representative, directly or through intermediaries, in order to
obtain any favorable performance of official duties.

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International Trade Restrictions and Boycotts
The ability of the Company to trade in the global market is restricted by
regulations issued by various countries and international organizations such as
the United Nations. Even disclosing technology may be considered an export.
The Company shall comply fully with the prohibitions and requirements of all
international trade laws and regulations, and all employees involved in these
areas should be familiar with them, as they may affect business conduct with
or exporting goods to critical countries. Advice may be taken from the Legal
Department of the Company regarding such matters.
C. CONFLICTS OF INTEREST
A conflict situation can arise:
a. When an employee, officer, or director takes action or has interests that may
make it difficult to perform his or her work objectively and effectively,
b. The receipt of improper personal benefits by a member of his or her family
as a result of one's position in the Company,
c. Any outside business activity that detracts an individual's ability to devote
appropriate time and attention to his or her responsibilities with the Company,
d. The receipt of non-nominal gifts or excessive entertainment from any
person/company with which the Company has current or prospective business
dealings,
e. Any significant ownership interest in any supplier, customer, development
partner or competitor of the Company,
f. Any consulting or employment relationship with any supplier, customer,
business associate or competitor of the Company.

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The Directors, Senior Management and all employees should be scrupulous in
avoiding ‘conflicts of interest' with the Company. In case there is likely to be a
conflict of interest, the employee should make full disclosure of all facts and
circumstances thereof to the Board of Directors or any Committee / Officer
nominated for this purpose by the Board and a prior written approval should
be obtained.
D. CONFIDENTIALITY OF INFORMATION
Company information
Any information concerning the Company’s business, its customers, suppliers,
etc., (including but not limited to technical, commercial and legal information)
which is not in public domain and to which the employees have access or
possess such information, must be considered confidential and held in
confidence, unless authorized to do so and when disclosure is required under
any law. No Company information shall be disclosed without the prior
approval of the Head of the Business Unit and/or the Executive Directors
concerned.
Employee information
The Company shall protect the privacy and confidentiality of employee
medical and personal records.
All Employees who have, due to the nature of their work, accessibility to such
records should not share or disclose any information unless required by any
law, rule and regulation or when authorized by the employee or as per
subpoena or court order and should take approval from the Executive Director
and Head – Personnel & Administration in all such cases.
E. WORKPLACE RESPONSIBILITIES
Equal Opportunities Employer

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The Company shall provide equal opportunities to all its employees and
qualified applicants for employment without regard to their race, caste,
religion, colour, ancestry, marital status, gender, sexual orientation, age,
nationality, ethnic origin or disability.
In order to provide a workplace which is free of discrimination and to foster a
work environment where all employees feel comfortable and respected, the
Company has formulated the HIV/AIDS policy. (For more details, refer to the
HIV/ AIDS Policy)
Employee policies and practices shall be administered in a manner consistent
with applicable laws and other provisions of this Code, respect for the right to
privacy and the right to be heard, and that in all matters equal opportunity
shall be provided to those eligible and decisions will be based on merit.
Affirmative Action
The Company believes that inclusive growth and equal opportunity in
employment for all sections of the society is a component of its growth and
competitiveness.
The Company is a signatory to the CII Code of Conduct on Affirmative
Action (For more details, refer to the Affirmative Action Policy)
All employees should contribute to and support the Affirmative Action
initiatives undertaken by the Company.
Prevention of Sexual Harassment and Exploitation
The Company is committed to promote a work environment that is conducive
to the professional growth of its employees and encourages equality of
opportunity.
The Company has formulated the Policy on Prevention of Sexual Harassment
at Workplace to ensure that its employees are not subject to any form of

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harassment (For more details, refer to the Policy on Prevention of Sexual
Harassment at Workplace).
Employees shall not indulge in any form of sexual harassment and treat every
employee with dignity and respect.
Health, Safety & Environment
The Company shall strive to provide a safe, healthy, clean and ergonomic
working
environment for its employees. The safety and security of employees in the
workplace is a primary concern of the Company.
The Company has formulated the Occupational Health & Safety Policy to
create and provide a safe, supportive and productive work environment to all
its employees and business associates(For more details, refer to the
Occupational Health & Safety Policy)
All Employees and those associated with the Company shall fully abide by the
principles of the Occupational Health and Safety Policy and practice its tenets
and guidelines in their daily work diligently.
The Company shall maintain a drug-free work environment. Employees shall
not misuse controlled substances or sell, distribute, possess, use or be under
the influence of illegal drugs in the workplace or while performing work-
related duties.
The Company, in the process of production and sale of its products and
services, and in the process of developing its business, shall strive for
economic, social and environmental sustainability.
F. USAGE OF COMPANY ASSETS
The assets of the Company shall not be misused; they shall be employed
primarily and judiciously for legitimate business purposes only. These include
tangible assets such as equipment and machinery, systems, facilities, materials

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and resources, as well as intangible assets such as information technology and
systems, proprietary information, intellectual property, and relationships with
customers and suppliers.
Employees shall protect the company’s assets and shall not use these for
personal use. Any suspected loss, carelessness, misuse or theft of the
Company’s assets should be immediately brought to the notice of the
Executive Director and Head – Personnel & Administration or the respective
Divisional Personnel Head.
G. GIFTS & DONATIONS
The Company and its employees shall neither receive nor offer or make,
directly or indirectly, any illegal payments, remuneration, gifts, donations or
comparable benefits that are intended, or perceived, to obtain uncompetitive
favours for the conduct of business.
However, the Company and its employees may, with full disclosure, accept
and offer nominal gifts, provided such gifts are customarily given and are of a
commemorative nature.
H. PUBLIC REPRESENTATION OF THE COMPANY
Only specifically authorized directors and employees shall represent the
Company in all its public appearances, with respect to disclosing company and
business information to public constituencies such as the media, the financial
community, employees, agents, franchisees, dealers, distributors and
importers. It shall be the sole responsibility of these authorized representatives
to disclose information about the Company.
I. REPRESENTATION OF THE COMPANY IN SOCIAL MEDIA
The Company has formulated the Social Media policy to ensure that
employees demonstrate desired behavior while representing and/or referring to
the Company on any online forum or community.

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Employees shall ensure constructive, respectful and productive dialogue while
representing Godrej in the social media space and shall also notify the
Corporate Communication Department, in the event of any online activity that
they consider detrimental to the Company or its reputation. (For more details,
refer to the Social Media policy).
J. CORPORATE CITIZENSHIP
The Company shall be committed to good corporate citizenship, not only in
the compliance of all relevant laws and regulations but also by actively
assisting in the improvement of quality of life of the people in the
communities in which it operates. The employees shall be encouraged to
volunteer and collaborate with community groups.
K. THIRD PARTY REPRESENTATION
Parties which have business dealings with the Company but are not members
of the Company, such as dealers/ distributors, suppliers, agents, channel
partners, contractors, consultants etc, shall not be authorized to represent the
Company without the written permission of the Company, and / or if their
business conduct and ethics are known to be inconsistent with the Code.
Third parties and their employees are expected to abide by the Code in their
interaction with, and on behalf of the Company.
IV. VIOLATIONS OF THE CODE
The Company has formulated the Whistleblower Policy with a view to
provide a mechanism for its employees to raise concerns on any violations of
the Code, especially with respect to legal or regulatory requirements, incorrect
or misrepresentation of any financial statements or reports (For more details,
refer to the procedure for reporting & dealing with disclosures under the
Whistleblower Policy).

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For violations in the nature of sexual harassment, employees may refer to the
procedure for resolution, settlement or prosecution of acts of harassment given
in the Policy on Prevention of Sexual Harassment at Workplace.
For all other violations of the Code, employees may report or get in touch with
the Compliance Officer appointed under this Code at specially designated
email-ids or through any other written communication. Currently, the
Divisional Personnel Heads (DPHs) will serve as the Compliance Officers for
their respective divisions. (For more details, refer to the Contact Details of
Compliance Officers given in Annexure A).
While there is no specific format for submitting a concern to the Compliance
Officer, the following details MUST be mentioned in the email/letter:
(a) Name, address and contact details of the Complainant (including Salary
Code, if the Complainant is an employee).
(b) Brief description of the violation, giving the names of those alleged to have
violated or about to violate the Code. Specific details such as time and place of
occurrence are also important.
The Role of the Compliance Officer will include:
compliance of the Code by employees
The Compliance Officer will also assist the Whistle Committee in the process
of investigation of disclosures pertaining to the Business Unit as and when
required.
Disclosures against any employee in the Strategic Job Responsibility Band or
the Head of the Business Unit or the Executive Directors should be sent

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directly to the CMD of the Company at the email-id:
compliance.cmd@godrej.com
V. PROHIBITION AGAINST RETALIATION
Reprisal, threat, retribution or retaliation against any person who has, in good
faith, reported a violation or a suspected violation of law, this Code or other
Company policies, or against any person who is assisting in any investigation
or process with respect to such a violation, is prohibited.
VI. AMENDMENTS OF THE CODE
The Company is committed to continuously reviewing and updating its
policies and procedures. Therefore, this Code is subject to modification. Any
amendment/inclusion of any provision of this Code will be promptly disclosed
on the Company's website (internal/external) and in applicable regulatory
filings pursuant to applicable laws and regulations, together with details about
the nature of the amendment.
VII. CONCLUSION:
The above Code of Ethics and Business Conduct does not provide a full,
comprehensive and complete explanation of all the rules that employees are
bound to follow. While covering a wide range of business practices and
procedures, the Code cannot and do not cover every issue that may arise, or
every situation where ethical decisions must be made; but rather sets forth key
guiding principles that represent the Company policy. Employees have a
continuing obligation to familiarize themselves with all applicable laws,
company policies, procedures and work rules.

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AWARDS AND RECOGNITION
ABBYs 2017-18
GSS bags 8 awards across categories (2 Gold , 5 Silver and 1 Bronze) at the ABBYs 2017-18
awards
Category Award Campaign
Film Craft Gold Goldilocks Car Ad
Radio Single Gold
Goldilocks - Disclaimers
Radio Craft Silver
Film Single Silver Godrej Security Solutions Goldilocks Passport Ad
Outdoor Bronze
Godrej CCTV Camera Asterisk – Nanny, Employee &
Husband (Delhi)
Out-Of
Home
Silver Godrej Security – Bank, House & Shop (Delhi)
Out-Of
Home
Silver Godrej Security Cameras – Robbery & Murder (Bangalore)
Direct Silver News Necklace
Prime Time Awards 2017
Goldilocks-Your personal Locker TV Campaigns won a bronze in the category- ‘Best
Creative Advertising-Single Ad or Campaign’

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FULCRUM Awards 2017
Goldilocks – My Everyday Locker’ Campaign: Best New Product Brand Built through PR at
FULCRUM Awards 2017
Cannes Lions 2017
Bronze Lion received for the Press Campaign comprising three entries - House, Antique
Store and Music Store
In the press category the only other metal from India was for P&G's Duracell Batteries
campaign
GSS had 10 creative entries in Cannes this year in various categories including the award
winning (ABBYs 2017) Television Commercials.

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COMPETITORS
Some of the major competitors of Motherson Sumi Systems Ltd. (MSSL) in the India market
are :
 AnG India Ltd
 Digital India Security Products Pvt Ltd
 Electronic Eye Systems
 Nine Star Systems
 Vantage Integrated Security Solution (P) Ltd
 Daccess Security Systems Pvt Ltd
 Others
MARKET SHARE
NAME MARKET SHARE (%)
Godrej Security Soultions 62
AnG India Ltd 7
Digital India Security Products Pvt Ltd 5
Electronic Eye Systems 4
Nine Star Systems 11
Vantage Integrated Security Solution (P) Ltd 2
Daccess Security Systems Pvt Ltd 5
OTHERS 4
MARKET SHARE (%)
Godrej Security Soultions
AnG India Ltd
Digital India Security Products Pvt Ltd
Electronic Eye Systems
Nine Star Systems
Vantage Integrated Security Solution (P) Ltd
Daccess Security Systems Pvt Ltd

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SWOT ANALYSIS
The SWOT analysis has revealed the strength, weakness, opportunities and threats of the
company. It has been detailed below :
STRENGTHS
 The Company has got wide range of branches within the country.
 The Company has wide range of product line.
 Godrej is having better Sales after services.
 The Company has there respectable and believable brand name.
 Company is having large number of customer with higher satisfaction.
 The management is trained and efficient & the network of service centers is good in
allstates.
WEAKNESSES
 The Company does not go for advertising, which is one of the biggest disadvantage of
Godrej.
 Its emphasis more on the advertising of office automation & prima division.
 The company is focusing many security products at a same time.
 The effective selling schemes are not available like payment on installments.
OPPORTUNITIES
 Godrej has more opportunities to grow as it has earned good name in security sector.
 Technical up gradation time to time is also one of the opportunities.
 Godrej can focus on big project like construction. Where there is a great demand of
security equipments
THREATS
 The growing competition in the security sector is threat for all manufacturing
companies so is also threat for Godrej to stand in the market with the higher position.

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CHAPTER 3
ANALYSIS
&
INTERPRETATION

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ANALYSIS
The analysis is based on the response of 100 people.
The analysis of the questionnaire gives us the following results :-
1. COMPANY APPROACHED FOR SECURITY
SOLUTIONS :
COMPANY NO. OF RESPONSES
GODREJ 62
NINE STAR SYSTEMS 11
AnG INDIA LTD. 7
DACCESS SECURITY SYSTEMS LTD. 5
OTHERS 15
INTERPRETATION
 Godrej Security Solutions is considered to have the majority of the market share.
COMPANY APPROACHED FOR SECURITY
SOLUTIONS
GODREJ
NINE STAR SYSTEMS
AnG INDIA LTD.
DACCESS SECURITY SYSTEMS LTD.
OTHERS

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2. YEARS USING GODREJ PRODUCTS :
TIME PERIOD NO. OF RESPONSES
Less than 1 year 08
1-3 years 29
3-5 years 21
More than 5 years 31
Can’t say 11
INTERPRETATION
 Godrej has acquired the loyalty of customers earlier. The rate of new consumers
joining is also the same.
YEARS USING GODREJ PRODUCTS
Less than 1 year
1-3 years
3-5 years
More than 5 years
Can’t say

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3. FREQUENCY OF BUYING GODREJ PRODUCTS :
TIME PERIOD NO. OF RESPONSES
Under 2 year 3
2-5 years 34
More than 5 years 42
Can’t say 21
INTERPRETATION
 Godrej security solutions products are durable products as majority of respondents
buy product in the time period of more than 5 years.
FREQUENCY OF BUYING GODREJ PRODUCTS
Under 2 Years
2-5 years
More than 5 years
Can't say

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4. CUSTOMER SATISFACTION LEVEL :
GRADE NO, OF RESPONSES
Excellent 61
Good 27
Average 12
Not up to the mark -
INTERPRETATION
 Customers are highly satisfied by the Godrej products. Also, majority of them don’t
want to shift to another brand.
CUSTOMER SATISFACTION LEVEL
Excellent
Good
Average
Not up to the mark

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5. SHIFT TO ANOTHER COMPANY :
PREFERENCE TO SHIFT NO. OF RESPONSES
YES 12
NO 88
INTERPRETATION
 The customers are very much satisfied by the product and do not want to shift to
another brand.
SHIFT TO ANOTHER COMPANY
Yes
No

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6. VALUE FOR MONEY
RESPONSE NO. OF RESPONSES
Yes 82
No 12
Can’t Say 6
INTERPRETATION
 Godrej products are considered to be economical in the prevailing market.
VALUE FOR MONEY
Yes
No
Can't Say

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7. FUTURE OF GODREJ SECURITY PRODUCTS (INDIA) :
SCOPE NO. OF RESPONSES
Very Good 62
Good 13
Not so good 3
Do not have future in India -
Cannot Say 22
INTERPRETATION
 Customers think that there is a good scope of Godrej safety products and solutions
prevailing in the Indian market.
FUTURE OF GODREJ PRODUCTS IN INDIA
Very Good
Good
Not so Good
Do not have a future in India
Cannot Say

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CHAPTER 4
CONCLUSION
&
RECOMMENDATIONS

49. 49 | P a g e
CONCLUSION
Godrej Security Solutions mobilized itself as the market leader. The strong
performance of Godrej is because of combined efforts of management and
employees. Godrej Safety Solutions provides high quality and technologically
superior products to its customers. The company has the provision to find out which safe is
manufactured by which worker. This also gives the company the power to exercise control
over the workforce with the limitation of not intruding their privacy. This regulates their
efficiency and the quality of their product in the market.
The effective management along with successful workers is very dedicated and is
aware of new developments taking place in the industry. There is also successful
installation and utilization of these machineries and technologies by the
workforce.
There is “no compromise on the quality policy” makes them King of Kings
in safety solutions industry. If they implement the suggestion put forward, it will help them
to improve profit and would be helpful for the workers. So the company can
attain global standard through continuous improvement in the quality products and
service in order to maintain market leadership and can be the king in safety solutions industry
for many years.
RECOMMENDATIONS
 Godrej Security Solutions have acquired loyalty of customers in the past decades and
a little less have joined in this decade. They should focus on increasing their
credibility so as to earn more market share.
 Some consumers are unsatisfied with the price because competitor’s product price is
less than that of Godrej products. So, company should pay attention in their mind on
pricing.
 The company should give attention to the after sales services of their products.

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BIBLIOGRAPHY
 Books : Pandey, I.M. ; Financial Management, Vikas Publishers, New Delhi; 2010.
 Articles : Gupta, K. ; Durables: On a fast track; Harvard Business Review, No. 11;
Vol. 8; pp 42-50.
 Websites : -http://www.motherson.com/motherson-sumi-systems-limited.html
-https://en.wikipedia.org/wiki/Motherson_Sumi_Systems
-https://www.indiainfoline.com/article/research-leader-speak/mr-v-c-
sehgal-chairman-samvardhana-motherson-group-vice-chairman-
motherson-sumi-systems-ltd-113111402075_1.html

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ANNEXURE

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QUESTIONNAIRE
1. NAME : _______________________________
2. AGE : _______________________________
3. GENDER : _______________________________
4. WHICH COMPANY DO YOU APPROACH FOR SECURITY SOLUTIONS ?
GODREJ
NINE STAR SYSTEMS
AnG INDIA LTD.
DACCESS SECURITY SYSTEMS LTD.
OTHERS
5. FOR HOW MANY YEARS HAVE YOU BEEN USING MRF PRODUCTS ?
Less than 2 year
2-5 years
More than 5 years
Can’t Say
6. DO YOU KNOW THAT GODREJ PROVIDES SECURITY SOLUTIONS TO
BANKS AND SUBMARINES TOO ?
YES
NO

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7. HOW MUCH SATISFIED ARE YOU WITH GODREJ PRODUCTS ?
Excellent
Good
Average
Not up to the mark
8. WILL YOU SHIFT TO ANOTHER COMPANY ?
Yes
No
9. DO YOU THINK MRF PRODUCTS ARE VALUE FOR MONEY ?
Yes
No
Can’t say
10. WHAT ACCORDING TO YOU IS THE FUTURE OF GODREJ SECURITY
SOLUTIONS IN INDIA ?
Very good
Good
Not so good
Do not have future in India
Cannot say