In the figure, lines l and m are parallel. The value of angle h is 30 degrees, as when two parallel lines are cut by a transversal, all acute angles formed are equal.
4. Consumer Need
1. Parents desire students to get high SAT/ACT scores
2. Approximately 50% of children lack the motivation
necessary to study for the SAT/ACT
2119 2066
1879 1818
1670
1497
1851
1644
1566 1511 1470
1000
1200
1400
1600
1800
2000
2200
2400
Safe SAT Scores
8. Real Results
• Average leaving score of 1851
• Average increase of 227 points on the SAT in 2014 (up from
200 points in 2013)
• Sophie K. (350 increase in __), Daniel C. (350 point
increase in __), Jane P. (270 increase), Grace K. (570
increase), Sam K. (8 point increase), Christine Y. (5 point
increase in ), Katherine A. (7 point increase in ____)
• Students from Norcross HS, North Gwinnett HS, Duluth,
Peachtree Ridge, Northview, Lambert, Lanier, Collins Hill,
Brookwood, International School of Atlanta, Walton HS,
Horizon Christian Academy, GSMST, Chattahoochee HS.
• Students have been accepted to Emory, Georgia Tech,
Urbana Champagne, Boston University, Boston College, UC
LA, UC Irvine,
10. Marketing Strategy
Target Audience Message Vehicle
Parents
• Immigrant:
Asian, Hispanic,
East Europeans
• Parents of
Athletes with
specific score
requirements
• Ideal Tutor-
Student ratio
• Amiable,
Achievement-
oriented Tutors
• “SAT Doctors”
• “1 Percentile
Tutors”
• Letter from
School
• Lectures at
School, PTA
meetings
• Church
• Website
• Social Media
• HoA Newsletters
• Ethnic
Associations
• Traditional
Marketing
Students
• Immigrant:
Asian, Hispanic,
East Europeans
• Athletes with
• Amiable,
Achievement-
oriented Tutors
• Tutoring that’s
also fun
• Social Media
• Letters from
School
• “Bring-A-Friend”
Days
11. Stages of Future Growth
Stages Service Levels Goals
“Early
Stage”
1 Year
On-site Tutoring • Expansion of scope
• Duplicability—SAT
Booklet
“Mid-term”
3 years
On-site Tutoring +
Online Real-time
Tutoring
• National and global
market
• Franchising
“Mature”
5 years
On-site Tutoring +
Online Real-time
Tutoring +
Online Self-paced
Tutoring
• Integration of Tutoring
• Innovation
Editor's Notes
Surprising not only by the amount of increase, but also by the time in which this increase happened
Haven’t gotten acceptance into Ivy Leagues yet, but it’s a matter of time.