This document discusses why some "old SEO" techniques still work despite being outdated, as well as where future SEO wins. Specifically, it notes that exact and partial match domains, dominating verticals through news boxes and in-depth content, anchor text targeting, and legacy links building are still effective due to their influence on domain strength and authority. However, it also states that new SEO focused on usage signals, brands, and app indexing will be more important going forward as keyword targeting and links become higher risk.

1. Why Old SEO that SHOULD
fail still…works?
Matthew Brown – @MatthewJBrown

2. Download this:
http://bit.ly/oldSEOFTW

3. Let’s start with a couple
assumptions

4. Old SEO?
Smoldering
lowered glasses
look
Grey
Brylcreem?

5. Old SEO =
Links and Anchor Text
Domain Strength
On-page keyword relevance
Freshness (QDF)

6. Is Old SEO dying?

7. New SEO is additive
to the basic SEO.
Many of the same old relevancy signals
are Google’s *strongest*

8. Win SEO with these four
weird old tricks

9. 1: Exact and Partial Match Domains
In SERPs that don’t
have a lot of
branded results,
EMDs/PMDs often
win

10. These all have
higher domain
authority and more
links!
Now might be a good time to invest in EMDs

11. This site rules! What else is Google counting?

12. Two: Win the Verticals

13. Ferris Club! –
http://theatln.tc/1u2Ikpe

14. 2015: News Boxes = gettable

15. 2015: In-Depth Boxes = gettable

16. 2015: Snippets & Knowledge Graph/Cards

17. Protip: When you’re seeing this:

18. Monitor the effect in Search Analytics

19. Keep tabs with Dr. Pete’s Feature Graph :
http://bit.ly/QaBID4

20. 3. Anchor Text (exact and partial match)

21. Let’s just say they built a LOT of links

22. Their penalty lasted less than a week?!

23. And all these commercial KWs rank top 10

24. 4. It’s still about the LINKS

25. Legacy Links FTW
Hmmm…What’s
with Tripadvisor?

26. Legacy Links

27. Link History from Majestic

28. Domain Strength (see also: BRAND)
This domain weighs a ton

29. Go ahead, try building links like that now

30. Link Risk Assessment by @dyn4mik3 –
http://bit.ly/1BcBgKM

31. Link Risk Assessment by @dyn4mik3 –
http://bit.ly/1BcBgKM

32. Can the new mobile world change this?

33. App Indexing + Deep Links + Actions -
http://tnw.co/1KRDtO3

34. That is going to be a LOT of SEO work

35. Old SEO that still works:
Dominate the verticals
EMDs (with other signals)
Link building and anchor text!

36. No usage/brand signals is a killer
Keyword targeting is harder
Link building is now much trickier
Where Future SEO wins: