Why old SEO still works...sometimes.

•Download as PPTX, PDF•

4 likes•1,155 views

This document discusses why some "old SEO" techniques still work despite being outdated, as well as where future SEO wins. Specifically, it notes that exact and partial match domains, dominating verticals through news boxes and in-depth content, anchor text targeting, and legacy links building are still effective due to their influence on domain strength and authority. However, it also states that new SEO focused on usage signals, brands, and app indexing will be more important going forward as keyword targeting and links become higher risk.

Technology

Why Old SEO that SHOULD
fail still…works?
Matthew Brown – @MatthewJBrown

Old SEO?
Smoldering
lowered glasses
look
Grey
Brylcreem?

Old SEO =
Links and Anchor Text
Domain Strength
On-page keyword relevance
Freshness (QDF)

New SEO is additive
to the basic SEO.
Many of the same old relevancy signals
are Google’s *strongest*

Win SEO with these four
weird old tricks

1: Exact and Partial Match Domains
In SERPs that don’t
have a lot of
branded results,
EMDs/PMDs often
win

These all have
higher domain
authority and more
links!
Now might be a good time to invest in EMDs

This site rules! What else is Google counting?

Ferris Club! –
http://theatln.tc/1u2Ikpe

Keep tabs with Dr. Pete’s Feature Graph :
http://bit.ly/QaBID4

3. Anchor Text (exact and partial match)

Let’s just say they built a LOT of links

And all these commercial KWs rank top 10

Legacy Links FTW
Hmmm…What’s
with Tripadvisor?

Go ahead, try building links like that now

Link Risk Assessment by @dyn4mik3 –
http://bit.ly/1BcBgKM

App Indexing + Deep Links + Actions -
http://tnw.co/1KRDtO3

Old SEO that still works:
Dominate the verticals
EMDs (with other signals)
Link building and anchor text!

The document outlines lessons learned from A/B testing best practices presented by Dan Siroker, Co-Founder and CEO of Optimizely. The key lessons are: 1) Define quantifiable success metrics, 2) Less is more - reduce choices, 3) Words matter and focus on the call to action, 4) Seek the global maximum, 5) Fail fast, and 6) Start testing today. Examples are provided of A/B tests run on buttons, media, and donations that demonstrate these lessons. The future of optimization is moving from testing for the average user to personalized testing for user segments and individuals.

Safely Syndicating Content

Eric Enge

The document discusses various strategies for syndicating content across multiple websites without causing duplicate content issues. It describes redirecting duplicate pages to a canonical version, using rel=canonical links, or having a separate content team write new original articles based on a site's expertise to syndicate out to other sites. The key is to either avoid duplicate copies or pass link juice back to the original version to avoid search engine penalties for duplicate content.

Headlines That Convert

Ezra Skobeloff

SEO Success Factors - SMX Advanced 2014

Matthew Brown

Entity Disambiguation - the Semantic XRay

Jason Darrell

Using LinkedIn for Cold Calling

InsideSales.com

Learn tactics that you can use immediately to sell more: - The measurable impact of pre-call research - Specific calls to action for higher conversions - The best times to cold call and email -Tune in and find out how cold calling can be more effective. Watch the webinar on demand here: http://bit.ly/Webinar- Try InsideSales.com free for 10 days: PowerDialer™ — #1 Power Dialer Software for B2B Sales - http://www.insidesales.com/outbound_power_dialer.php

Using The Data Layer & The DOM To Implement Your Technical SEO Recommendations

Charlie Whitworth

This document discusses using the data layer and DOM to implement SEO recommendations. It explains that the data layer can be simple or complex depending on needed data. It then discusses using tag management software and how the data layer isn't ideal for every campaign. It provides examples of using jQuery to dynamically update title tags, canonical tags, and noindex tags on pages. It concludes that jQuery is now reliable for SEO purposes, unlike in the past, and encourages testing implementations.

Content for 2015 and Beyond by Matt Beswick, SEM Days 2015

SEO monitor

The document discusses 5 key reasons why a website may not be performing well and provides tips for improvement. It notes that the most important decision is the website URL, title, and description. It also emphasizes that content should be regular, original, up-to-date, and entertaining. Additionally, it recommends using social media to build communities and linkbuilding to help attract search results and turn strangers into customers.

SearchLove London 2018 - Els Aerts - User Research Done Right

Distilled

SEO and Content Tatics that will turn visitors into contacts Dreamforce 16 Ch...

97th Floor

Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Cha...

Social Fresh Conference

The document discusses strategies for maximizing engagement on Facebook posts. It notes that posts get filtered in Facebook's EdgeRank algorithm and that engagement is key to reaching more users. The document provides examples of types of posts that tend to have higher engagement, such as emotional stories, questions, and photos. It also recommends responding to comments to improve a post's performance and provides tips for scheduling posts and using different content types.

Searchmetrics - NOAH13 London

NOAH Advisors

Organic search results are shrinking

tens

Google is making changes to organic search results that may negatively impact some websites. These changes include adding more direct answers and flight booking information to search results, reducing the number of organic listings on the first page to two or three, and experimenting with new search result layouts. Content scraping and duplicate content are outperforming original content in Google searches. To improve organic rankings, SEOs need to focus on creating high-quality, unique content and building links from a variety of sources like blogs, social media, and forums.

A Process for Content-Driven Link Building

Paddy Moogan

This document outlines a 4-step process for content-driven link building: 1) Define strategy and objectives, 2) Generate and validate content ideas, 3) Produce the content, and 4) Promote the content. It emphasizes that the content and story should come before links, and that content ideas need validation to ensure they are link-worthy before production. It also stresses that consistency, not going viral, leads to success, and provides examples of content projects that were successful using this approach.

Marketing Strategies that make money while you sleep

Wil Reynolds

[Elite Camp 2016] Karl Gilis - How to Make Sure Your New Website Won’t Be a F...

CXL

Most optimizers aren’t big fans of the traditional redesign cycle. They promote a continuous optimizing process. And that’s fine. But sometimes websites just suck donkey balls. And a new website is a must. Also: new companies need new websites too. So how can we stop those clients from making shitty websites? Which research methods and tools can you use in which stage of the development cycle? And how do you this?

SearchLove Boston 2017 | Richard Fergie | You Aren't Doing Science and That's OK

Distilled

We have been trained and encouraged to focus on p-values and statistical significance in every aspect of testing, from PPC to CRO. In this talk, Richard is going to challenge your preconceptions, show how scientific accuracy isn't necessarily the same as commercial success, and demonstrate strategies that are better than waiting for your variation to be declared a winner by your testing platforms. The way you approach data-driven decision-making will never be the same.

The Different Worlds of SEO and Content Strategy

Matthew Brown

The Long Play of Content Strategy - Seattle Interactive 2015

Matthew Brown

Schema for Heavyweights SEER SearchChurch Nov 2013

Matthew Brown

Learn from the Herd

Matthew Brown

1) The document discusses how information cascades occur when people observe the actions of others and make similar choices without relying on their own information. 2) It notes various "SEO truths" that are questioned, such as the importance of on-page factors, authorship, and penalties only affecting SEOs. Industry survey data suggests a shift in focus from links to content and new tools for content marketing and tracking visibility. 3) Bill Sebald is named the "SEO of the year" for testing assumptions and hacking future search engine results pages. The author predicts future pain and a need to plan non-HTML SEO strategies focused on technologies like knowledge graphs, structured data, and

Strings to Things - The move to Semantic SEO - MozCon 2013

Matthew Brown

Not Your Father's Google News SearchLove 2015

Matthew Brown

This document provides an overview of Google News and tips for getting content included. Some key points: - Google News has been around for over 4 years as a beta product and sends over 6 billion clicks per month to publishers. - Getting included is possible even for non-news sites, as there is still room for more domains. Frequency of publishing is important, with multiple articles per week recommended as a minimum. - Once included, optimization efforts like using headlines, images, author profiles and markup can help drive more traffic from Google News. Mobile optimization is also emphasized. - Common issues like errors in the publisher center or search console should not be overly worrying, as long as the main news sitemap and content

Structured Data and Semantic SEO

Matthew Brown

Inside Google Knowledge Graph

Matthew Brown

Natalie Mott - Common SEO myths and misconceptions

SearchNorwich

SEO Data - The Circle of Trust

Matthew Brown

WordPress SEO Traps - Peter Mead

Peter Mead

WordPress SEO Traps, presented at Search Marketing Summit 2017 by Peter Mead. Top 10 WordPress SEO Traps: 1. SEO Audit - Tripwire, 2. Spiders - Web Entrapment, 3. Migration - Stagnation, 4. Yoast SEO - Running Red Lights, 5. Website Speed - Radar Trap, 6. Penguin - freeze trap, 7. Duplicate Content - Cannibalization trap, 8. Promotion - Commotion trap, 9. Schema - Scheming, 10. Google & Bing - 3 monkeys.

Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021

Keith Goode

Given at DeepSEOCon on Wednesday, September 8th, 2021 by Keith Goode, Sr. SEO Strategist at IBM. Scaling SEO and developing a strategy is difficult enough. Add 300,000 co-workers and an army of directors and executives competing for budget, priority and attention, and it becomes exponentially more difficult. Technical SEO at a large enterprise company isn’t as simple as running a technical audit and then handing a list over to an internal team to fix. There are limits on resources, tools and budget to contend with. Any problem requires a needs assessment, an evaluation on actual impact and any revenue losses before anyone will even consider talking to you. In addition to fixing technical issues that already exist, there’s a great need to avert additional crises due to CMS platform changes, site migrations, acquisitions, disposals, etc.. In this session, I’ll talk through the process of building taking a technical audit from awareness to implementation, along with the political hurdles in between. I’ll also provide insights on sizing and planning within an Agile environment.

What's hot

Gooleretail

Andy Carroll

SearchLove London 2018 - Els Aerts - User Research Done Right

Distilled

SEO and Content Tatics that will turn visitors into contacts Dreamforce 16 Ch...

97th Floor

Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Cha...

Social Fresh Conference

Searchmetrics - NOAH13 London

NOAH Advisors

Organic search results are shrinking

tens

A Process for Content-Driven Link Building

Paddy Moogan

Marketing Strategies that make money while you sleep

Wil Reynolds

[Elite Camp 2016] Karl Gilis - How to Make Sure Your New Website Won’t Be a F...

CXL

SearchLove Boston 2017 | Richard Fergie | You Aren't Doing Science and That's OK

Distilled

What's hot (10)

Gooleretail

SearchLove London 2018 - Els Aerts - User Research Done Right

SEO and Content Tatics that will turn visitors into contacts Dreamforce 16 Ch...

Facebook Newsfeed Tips, Feeding The Beast by Justin Kistner, Social Fresh Cha...

Searchmetrics - NOAH13 London

Organic search results are shrinking

A Process for Content-Driven Link Building

Marketing Strategies that make money while you sleep

[Elite Camp 2016] Karl Gilis - How to Make Sure Your New Website Won’t Be a F...

SearchLove Boston 2017 | Richard Fergie | You Aren't Doing Science and That's OK

Viewers also liked

The Different Worlds of SEO and Content Strategy

Matthew Brown

The Long Play of Content Strategy - Seattle Interactive 2015

Matthew Brown

Schema for Heavyweights SEER SearchChurch Nov 2013

Matthew Brown

Learn from the Herd

Matthew Brown

Strings to Things - The move to Semantic SEO - MozCon 2013

Matthew Brown

Not Your Father's Google News SearchLove 2015

Matthew Brown

Structured Data and Semantic SEO

Matthew Brown

Inside Google Knowledge Graph

Matthew Brown

Viewers also liked (8)

The Different Worlds of SEO and Content Strategy

The Long Play of Content Strategy - Seattle Interactive 2015

Schema for Heavyweights SEER SearchChurch Nov 2013

Learn from the Herd

Strings to Things - The move to Semantic SEO - MozCon 2013

Not Your Father's Google News SearchLove 2015

Structured Data and Semantic SEO

Inside Google Knowledge Graph

Similar to Why old SEO still works...sometimes.

Natalie Mott - Common SEO myths and misconceptions

SearchNorwich

SEO Data - The Circle of Trust

Matthew Brown

WordPress SEO Traps - Peter Mead

Peter Mead

Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021

Keith Goode

The SEO Revolution Will Not Be Televised

Rand Fishkin

This document summarizes Rand Fishkin's presentation on the changing SEO landscape. Major points include: (1) the diversity of result types on search engine results pages now includes more than just blue links, (2) Google is cannibalizing traffic by answering queries themselves, and (3) transparency has decreased with the "not provided" count. Modern SEO also requires adapting to subtle algorithm changes, content growth outpacing queries, and machine learning. The SEO industry is quietly revolutionizing as classic tactics decline and new opportunities require building brands rather than just keywords and links.

Bad SEO Habits Meetup

Semrush

In our Bad SEO Habits Meetup, seasoned digital marketing experts discuss a variety of SEO mistakes, dangerous habits to avoid, as well as give many helpful tips and tricks on improving your SEO strategy! Peter Mead covers the most important ins and outs of Wordpress SEO. Sha Menz continues with a super informative review on How To Beat Bad SEO Habits Before They Appear. Tim Capper closes with a great presentation on developing a successful Local SEO strategy.

Bad seo habits meet up

Steven Geffen

Keeping Up with Google's Insane Pace of Change

Rand Fishkin

Rand Fishkin, Moz: How Can a Marketer Keep Up with Google's Insane Pace of Ch...

Seattle Interactive Conference

Keynote: Rand Fishkin, Moz How Can a Marketer Keep Up with Google's Insane Pace of Change? Google claims to make hundreds of algorithmic changes every year. New results types are overwhelming many search terms. Keyword referral data might be completely gone soon. Dozens of unique software vendors offer tools in the SEO field. What’s a time-challenged, email-overloaded, trying to work-life balance marketer to do? There may not be a one-size-fits-all-solution, but, in this presentation, Rand will present processes we can all follow to differentiate the unimportant from what really matters, and focus on building valuable, long-term traffic for our companies and/or clients.

WordPress SEO Mistakes that Kill - BigDigital 2017 - Peter Mead

Peter Mead

This document discusses 7 common mistakes that can negatively impact a WordPress website's SEO performance: 1) Not conducting an SEO audit, 2) Poor crawling issues, 3) Bad website migrations, 4) On-site SEO issues in the Yoast SEO plugin, 5) Slow website speed, 6) Duplicate content problems, and 7) Missing important metrics tracking. The document provides examples and suggestions for avoiding each mistake to help WordPress sites succeed with SEO.

Mark Osborne - Brighton SEO April 2019 The Seedy Underbelly of Keyword Resear...

Mark Osborne

What You Need to Know About SEO

Hall_

Scott Cowley - Fall Stukent Digital Summit

Stukent Inc.

Scott Cowley provides guidance on how to teach SEO effectively to students. He recommends starting with local SEO since it is relatively straightforward, then moving to YouTube SEO which is more complex, and finally teaching full website SEO. For each topic, he outlines the key ranking factors and provides exercises for students to analyze search results and optimize pages. The overall approach is to ease students into SEO concepts from easy to more difficult, while giving them hands-on practice at each stage.

The simple-guide-to-seo

Adeniyi Adegboye

SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu

SEO Best Practice Techniques

pixelbuilders

The document discusses search engine optimization (SEO) techniques. It explains that SEO aims to increase a website's authority and relevance to appear higher in search engine results pages. It discusses Google's search engine algorithms like Panda and Penguin that aim to remove low-quality websites from search results. The document contrasts white hat SEO techniques that follow search engine guidelines versus black hat techniques like link spam that can lead to penalties. It emphasizes the importance of high-quality, original content and natural backlinks for a successful long-term SEO strategy.

Split Testing for SEO - 9 Months of Learning

Dominic Woodman

SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'

Distilled

It’s all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What’s even worse – the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we’re not in those groups, we could find ourselves way behind in the years to come. In this presentation, Moz founder Rand will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what’s better left in the scrap heap of yesteryear).

7 Reasons Why People are Afraid of SEO these Days

Pattronize InfoTech

People are afraid of SEO for several reasons: it is a new concept unlike traditional marketing strategies; it is complex involving many technical elements like keyword research, content marketing, and link building; it takes a long time to see results unlike paid advertising campaigns; it can attract the wrong kind of traffic if keywords are not chosen carefully; search engines change their algorithms frequently requiring constant adaptation; Google penalties for violating guidelines can cause major issues; and maintaining an effective SEO strategy requires ongoing work. However, with diligent research, quality content creation, and adhering to best practices, SEO remains a powerful marketing strategy.

Creating Your Killer 2012 SEO Strategy

Will Hanke

The document is a presentation on a killer 2012 SEO strategy. It discusses auditing a website for SEO, increasing links, the importance of blogging for business growth, and tips for blogging. It also covers building email lists, using group buying, social media, contests and newsletters to promote a website and business. The presentation provides an action plan for content creation and marketing both online and offline to improve search engine optimization and traffic.

Similar to Why old SEO still works...sometimes. (20)

Natalie Mott - Common SEO myths and misconceptions

SEO Data - The Circle of Trust

WordPress SEO Traps - Peter Mead

Scaling Large Enterprise Technical SEO - Keith Goode - DeepSEOCon 2021

The SEO Revolution Will Not Be Televised

Bad SEO Habits Meetup

Bad seo habits meet up

Keeping Up with Google's Insane Pace of Change

Rand Fishkin, Moz: How Can a Marketer Keep Up with Google's Insane Pace of Ch...

WordPress SEO Mistakes that Kill - BigDigital 2017 - Peter Mead

Mark Osborne - Brighton SEO April 2019 The Seedy Underbelly of Keyword Resear...

What You Need to Know About SEO

Scott Cowley - Fall Stukent Digital Summit

The simple-guide-to-seo

SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev Basu

SEO Best Practice Techniques

Split Testing for SEO - 9 Months of Learning

SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'

7 Reasons Why People are Afraid of SEO these Days

Creating Your Killer 2012 SEO Strategy

Recently uploaded

Leveraging the Graph for Clinical Trials and Standards

Neo4j

Demystifying Knowledge Management through Storytelling

Enterprise Knowledge

The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event. The objectives of the Lunch and Learn presentation were to: - Review what KM ‘is’ and ‘isn’t’ - Understand the value of KM and the benefits of engaging - Define and reflect on your “what’s in it for me?” - Share actionable ways you can participate in Knowledge - - Capture & Transfer

What is an RPA CoE? Session 1 – CoE Vision

DianaGray10

Christine's Product Research Presentation.pptx

christinelarrosa

[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...

Jason Yip

The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.

JavaLand 2024: Application Development Green Masterplan

Miro Wengner

Nordic Marketo Engage User Group_June 13_ 2024.pptx

MichaelKnudsen27

PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx

christinelarrosa

LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...

DanBrown980551

This LF Energy webinar took place June 20, 2024. It featured: -Alex Thornton, LF Energy -Hallie Cramer, Google -Daniel Roesler, UtilityAPI -Henry Richardson, WattTime In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms. This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups. Three primary specifications will be discussed: -Discovery and client registration, emphasizing transparent processes and secure and private access -Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure -Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data

Your One-Stop Shop for Python Success: Top 10 US Python Development Providers

akankshawande

“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...

Edge AI and Vision Alliance

For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/ Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit. The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers. Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.

Essentials of Automations: Exploring Attributes & Automation Parameters

Safe Software

Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they? Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality. You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.

"Scaling RAG Applications to serve millions of users", Kevin Goedecke

Fwdays

Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors

DianaGray10

Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more. The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications. We’ll discuss and demo the benefits of UiPath Apps and connectors including: Creating a compelling user experience for any software, without the limitations of APIs. Accelerating the app creation process, saving time and effort Enjoying high-performance CRUD (create, read, update, delete) operations, for seamless data management. Speakers: Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP Charlie Greenberg, host

inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill

LizaNolte

HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable. In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed: Key Takeaways: Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement. Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers. Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.

Mutation Testing for Task-Oriented Chatbots

Pablo Gómez Abajo

Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots. To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.

Main news related to the CCS TSI 2023 (2023/1695)

Jakub Marek

An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers. The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 . The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .

Y-Combinator seed pitch deck template PP

c5vrf27qcz

GNSS spoofing via SDR (Criptored Talks 2024)

Javier Junquera

In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security. This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing. The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.

"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk

Fwdays

At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience

Recently uploaded (20)

Leveraging the Graph for Clinical Trials and Standards

Demystifying Knowledge Management through Storytelling

What is an RPA CoE? Session 1 – CoE Vision

Christine's Product Research Presentation.pptx

[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...

JavaLand 2024: Application Development Green Masterplan

Nordic Marketo Engage User Group_June 13_ 2024.pptx

PRODUCT LISTING OPTIMIZATION PRESENTATION.pptx

LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...

Your One-Stop Shop for Python Success: Top 10 US Python Development Providers

“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...

Essentials of Automations: Exploring Attributes & Automation Parameters

"Scaling RAG Applications to serve millions of users", Kevin Goedecke

Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors

inQuba Webinar Mastering Customer Journey Management with Dr Graham Hill

Mutation Testing for Task-Oriented Chatbots

Main news related to the CCS TSI 2023 (2023/1695)

Y-Combinator seed pitch deck template PP

GNSS spoofing via SDR (Criptored Talks 2024)

"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk

Why old SEO still works...sometimes.

1. Why Old SEO that SHOULD fail still…works? Matthew Brown – @MatthewJBrown

2. Download this: http://bit.ly/oldSEOFTW

3. Let’s start with a couple assumptions

4. Old SEO? Smoldering lowered glasses look Grey Brylcreem?

5. Old SEO = Links and Anchor Text Domain Strength On-page keyword relevance Freshness (QDF)

6. Is Old SEO dying?

7. New SEO is additive to the basic SEO. Many of the same old relevancy signals are Google’s *strongest*

8. Win SEO with these four weird old tricks

9. 1: Exact and Partial Match Domains In SERPs that don’t have a lot of branded results, EMDs/PMDs often win

10. These all have higher domain authority and more links! Now might be a good time to invest in EMDs

11. This site rules! What else is Google counting?

12. Two: Win the Verticals

13. Ferris Club! – http://theatln.tc/1u2Ikpe

14. 2015: News Boxes = gettable

15. 2015: In-Depth Boxes = gettable

16. 2015: Snippets & Knowledge Graph/Cards

17. Protip: When you’re seeing this:

18. Monitor the effect in Search Analytics

19. Keep tabs with Dr. Pete’s Feature Graph : http://bit.ly/QaBID4

20. 3. Anchor Text (exact and partial match)

21. Let’s just say they built a LOT of links

22. Their penalty lasted less than a week?!

23. And all these commercial KWs rank top 10

24. 4. It’s still about the LINKS

25. Legacy Links FTW Hmmm…What’s with Tripadvisor?

26. Legacy Links

27. Link History from Majestic

28. Domain Strength (see also: BRAND) This domain weighs a ton

29. Go ahead, try building links like that now

30. Link Risk Assessment by @dyn4mik3 – http://bit.ly/1BcBgKM

31. Link Risk Assessment by @dyn4mik3 – http://bit.ly/1BcBgKM

32. Can the new mobile world change this?

33. App Indexing + Deep Links + Actions - http://tnw.co/1KRDtO3

34. That is going to be a LOT of SEO work

35. Old SEO that still works: Dominate the verticals EMDs (with other signals) Link building and anchor text!

36. No usage/brand signals is a killer Keyword targeting is harder Link building is now much trickier Where Future SEO wins:

Why old SEO still works...sometimes.

Recommended

Recommended

More Related Content

What's hot

What's hot (10)

Viewers also liked

Viewers also liked (8)

Similar to Why old SEO still works...sometimes.

Similar to Why old SEO still works...sometimes. (20)

Recently uploaded

Recently uploaded (20)

Why old SEO still works...sometimes.