After analyzing external and internal components, presented these findings to front office staff. This was self-proposed.

1. CAMDEN RIVERSHARKS
2015 Marketing Proposals
August 1, 2015 - Matthew Gutierrez & Kara Margraf
Monday, October 26, 15

2. Objective
Better the fan experience
Improve the Camden
community
Monday, October 26, 15

3. Objective
General
Promotions
Odds & Ends
Benefits
Contents
Monday, October 26, 15

4. General
“Rejuvenating Camden, One
Pitch at a Time”
Riversharks’s greater than baseball overall purpose
“Camden Waterfront —
Beautiful”
Build up camdenwaterfront.com campaign
Camden Waterfront — Beautiful
SJ H.O.F
-SJ baseball has so much!
-Mike Trout should have his own wall
-Takeaway: Make this an attraction at
the ballpark
Apparel/
Uniforms
-New blue uniforms to stand out on
field
-Better quality & variety of off-field
apparel for fans
-Takeaway: Better apparel
for more fans to wear
Raffles
-Signed bat, ball, shirts, each
homestand
-Concert tickets
-Aquarium passes
-Franklin institute/Art Museum
-RU hoops tickets
-Atlantic City package
-Takeaway: Work w/
what’s nearby
Monday, October 26, 15

5. General II
Food
Another vendor or two for
increased variety
Add 1 or 2 healthy food options
Cheesesteak stand
Donkey’s Place
Tony & Ruth’s Place
Game day Program
Content is awesome but it’s flimsy
& dirty
Replace with small, compact, color
booklet
Add Mascot page: “Finley’s
Fanatics”
Finley writing from the “I”
Sharks players sign
PA: “Check your playbills on pages 3, 7 and 14 for
a Daniel Rockett autograph”
Makes people get the Playbill & read it &
rewards lucky fans as well!
Monday, October 26, 15

6. Promotions
Launch-A-Bait each game!
Fan of the Game
Kiss Cam
Honor service people each game (fans stand and applaud)
“Late Night Shark Bite” - Any Riversharks win/Free beer at
local bar
Sharks Fan Club
Finley Runs the Bases
Camden History Night
Honor Brooklawn Legion — Youth Baseball Night?
Eagles/Temple/Other sport signing & Help
Italian Heritage Night - local HS classes
German Oktoberfest - local HS classes
Back 2 School Drive for donations
Canned Foods Drive (Campbell’s Soup )
Pajama Night — where your PJ’s
Ladies Night & Jaws Night
Little Leaguers on Field w/players
Finley
-New Costume
-More Costumes
-More interaction during
game
Monday, October 26, 15

7. Odds & EndsFix Chipped Walls & Stained Areas in Front
Office & Lights in Front
Clean Kitchen & Carpet & Dugouts & Field
Clinics & Camps Revamp
http://www.ripkenquickball.org/index.htm
Bingo - Who Can Smile the Most?
What we’ve heard as Street Team-ers:
“It's never crowded, the amenities are kind of sad and
the food seems way overpriced”
“Gorgeous views” “Affordable” “Very Clean”
Few food options & Pricey food for quality
Monday, October 26, 15

8. Benefits
Increased revenue
Make stadium & team more
desirable, attract better
players, win more games,
gain more fans, & the cycle
continues
— Frank Boulton
Monday, October 26, 15