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How Businesses are Emerging and Growing Through Social Media
- 1. Emerging in Social Media Matt Redmon
- 2. Social media has been around for over 20 years now. Some earlier forms of social sites were: SixDegrees ( launched in 1997) Napster (launched in 1999) Friendster ( launched in 2002) After AOL the internet was like an untapped communication tool for businesses to grow and become known.
- 3. Businesses have used social media for many different additional business tools. From raising product awareness to addressing the public about a current issue within the company. The internet has opened the door for businesses to reach a much wider market via social media than any other tool before it.
- 4. Businesses advertise on popular sites. -Raising product awareness They can create their own sites and forums. -Opening their market to individuals who without the internet would not have access to products Some businesses are strictly internet based. -Subtracting some negative business variables and some positive.
- 5. Online auctions like ebay have revolutionized the way people shop and view products. Dex and Yellow Book have greatly increased their markets and clientele. YouTube, the biggest site for online videos, has started adding commercials to viral videos.
- 6. With internet, advertisements are reaching all new markets. With social media, product awareness is greatly increased by the discussions and forums. Companies like Google have recently went public, adding many jobs to the work force.
- 7. NWT will benefit greatly from adding an online aspect to your company. -From building product awareness within your target market, to reaching a whole new market. -From creating new jobs within the company, to creating new affiliate companies.
- 8. If NWT joins the online community, profits will increase productivity will increase customer bases will expand
Editor's Notes
- Thank you for watching Matt Redmons presentation
- Since the invention of the internet, people have wanted to explore the endless possibilities of a worldly connected network. And since the internet has become cheaper and more available to the masses, many more business opportunities have arisen and will continue to be more frequent.
- With the massive expanses in the world wide web and social media, businesses have long been trying to efficiently tap into this diverse, enormous market.
- Businesses use FaceBook and alike to advertise and raise product awareness. Some companies have made a profit from buying and selling via a website, with no physical customer interaction
- Even with online auctions emerging the public has greatly increased with online shopping. Viral videos make more of the public get online and with sites like YouTube starting to run commercials, it opens the door for more product marketing and awareness.
- Currently, businesses are exploding all throughout the internet. Individuals are becoming famous from one video that went viral. Companies are reaching new communities and delivering new products from their product lines.
- Northwestern would be foolish not to get in on this internet pie while the slices are still relatively large.
- By the end of this presentation, NWT should have seriously considered the pros of joining and emerging in the online community.