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Adv 420 final project: Burton Snowboars Inc.
- 2. BURTON IS KNOWN FOR THEIR PREMIUM GEAR: • Snowboards • Boots • Bindings • Winter-wear • Snowboarding Accessories
- 3. GOAL: • Focus on clothing sales • Everyday wear • Widen the audience • Reach non-boarding consumers • Be competitive with Nike & Under Armour
- 4. STRATEGY: • Social Media • Celebrity endorsements
- 5. SOCIAL MEDIA: • Facebook- longer posts promoting clothing • Twitter- short posts of upcoming lines & events • Instagram- pictures of clothes and celebs
- 6. CELEBRITY ENDORSEMENTS: • Bringing in hottest snowboard athletes • Famous celebrities that are active in winter sports • TV ads with the celebs promoting the product
- 7. SOCIAL MEDIA BUDGET: • 25% total budget • Photographers • Videographers • Writers
- 8. ENDORSEMENT BUDGET: • 75% total budget • TV Ads • Paying Celebrities • Cost of air time for Ads
- 9. OUTCOME: • Put Burton in a position to be an active wear powerhouse company • Compete with top sportswear clothing companies
- 10. OUTCOME CONT.: • Grow our consumers reach • Have a higher average age of consumer • Increase total sales by 50% in one fiscal year