ADV 420 Final Presentation: E*trade
โขDownload as PPTX, PDFโข
0 likesโข252 views
This document outlines E*TRADE's marketing campaign to build brand loyalty and attract new customers. The campaign will use social media, websites, mobile apps, and contests to target consumers aged 24-44 who want to start trading and increase their profits. Performance will be measured using analytics from social media, websites, and customer feedback. The total budget is $67,000, with $20,000 allocated to each of social media, internet marketing, and $10,000 to mobile.
Recommended
More Related Content
Similar to ADV 420 Final Presentation: E*trade
Similar to ADV 420 Final Presentation: E*trade (20)
Recently uploaded
Recently uploaded (20)
ADV 420 Final Presentation: E*trade
- 1. + Invest & Trade with an Industry Leader Christian Arthur New Media Driverโs License ADV 420 โ Section 702
- 2. + MARKET CAMPAIGN build brand loyalty to create lifelong customers ๏ฎ Why E*TRADE? ๏ฎ Industry ๏ฎ Value Leader beyond price ๏ฎ Investment ๏ฎ Innovative choices tools ๏ฎ Education & research ๏ฎ Professional ๏ฎ Active ๏ฎ Plan advice Traders your retirement
- 3. + BIG IDEA ๏ฎ โWe empower individuals to take control of their financial futures by providing the products, tools and services they need to meet their nearand long-term investing goals.โ
- 4. + TARGET AUDIENCE ๏ฎ Consumers eager to start trading Increasing resume ๏ฎ Gaining profit ๏ฎ ๏ฎ Men/Women ๏ฎ Better ๏ฎ Willing 24-44 years old educated, middle- to upper-class to spend and trade higher amounts of money
- 5. + KEY PERFORMANCE INDICATORS ๏ฎ Social Media/Google Analytics ๏ฎ Number of likes ๏ฎ Number of followers ๏ฎ Contest Participants ๏ฎ Reviews on each site ๏ฎ Amount of positive feedback
- 6. + INTERNET MARKETING ๏ฎ Main website ๏ฎ E*TRADE Twitter ๏ฎ E*TRADE Facebook ๏ฎ Google Adwords
- 8. + MOBILE ๏ฎ E*TRADE mobile app ๏ฎ Social media mobile apps
- 9. + BUDGET ๏ฎ Social Media - $20,000 ๏ฎ Internet ๏ฎ Mobile ๏ฎ SEO Marketing - $20,000 - $10,000 - $12,000 ๏ฎ Contests/Discounts - $5,000
- 10. + E*TRADE Financial Industry Leader in on-line investment banking
Editor's Notes
- E*TRADE is a leader in the online trading market. Our goal is to promote growth and value opportunities through stocks. This company emphasizes the opportunity to grow the value of your portfolio and even generate income. E*TRADE explains how stocks make you an owner of a portion of a company, which in turn gives you a stake in their future. The digital strategy will concentrate on increasing the number of individuals who seek a bigger and better lifestyle.
- For more than 25 years, E*TRADE has challenged the industry to give investors more power and control over their finances. They emphasize their definition of value includes more than just low commissions. A full range of investment choices along with smart technology makes investing with E*TRADE easy. Professionals with helpful advice and free research provides its users with all the resources they may need. If you are an active trader, E*TRADE offers exclusive programs for your convenience. Whether you want to start a retirement plan, roll over an old 401(k), or make your nest egg last, E*TRADE has the tools and guidance you need to invest with confidence. All of these aspects will help to continue building their brand loyalty in order to create lifelong customers.
- E*TRADE is an innovative financial services company that offers easy-to-use online investing and trading delivered at a competitive price. Their current marketing campaign orbits the existence of their coined E*TRADE baby. The idea is that their trading is made easy enough for a baby to use. Their big idea is empowering individuals to take control of their financial futures by providing the products, tools and services they need to meet their near- and long-term investing goals.
- My target audience for this campaign is people who are eager to start a trading lifestyle, whether it be as a resume builder or simply gaining a profit. I want to focus on young adults, fresh out of college, and middle-aged men and women, specifically 24-44 years of age. Although E*TRADE offers multiple resources as guides for trading, I want to target the more educated members of this age group, because they will better understand the ways of the market. The idea is also to target middle- to upper-class citizens as they will be more willing to spend and trade greater amounts of money. These last two factors will help to ensure life-long customers.
- The key performance indicators will be the growing amount of social media users, which will increase the amount of customers, and eventually the companyโs profit. These people will be exposed to new and improved content. This will make customers eager for more information about E*TRADE products and their benefits. Google Analytics will be keeping track of the fan base and provide information about which sites and social media pages are improving the brand and ones that are not.
- Internet marketing will expand on the main website, providing Facebook pages and Twitter accounts for multiple E*TRADE resources. Check out the official E*TRADE Financial Facebook page. This will allow customers to find information on the latest events, stocks, and contests. Google Adwords will help to drive traffic to the website to increase peopleโs awareness of organic foods.
- Social media site Twitter will show the positive and negative things people are saying about E*TRADE and what can be improved. This is one of the best ways to gain customer feedback. Facebook will help by directing customers to the main company website, providing information, and building a fan base. Google+ will help give insightful tips for businesses that follow our account. Sites like Instagram and YouTube will provide pictures and videos of the E*TRADE baby and his various trading experiences, as well as the extravagant lifestyle that he leads. This will help to get an idea of what potential things you can do after you start trading.
- Mobile social media apps on todays smartphones will give customers easy access to all of our different platforms of mobile marketing. The E*TRADE mobile app will help investors easily make trades no matter where they are. It is important for our customers with time sensitive trading to be able to access their accounts on the go.
- Based on the research for my campaign, I came up with a budget that consists of: Social Media - $20,000Internet Marketing - $20,000Mobile - $10,000SEO - $12,000Contests/Discounts - $5,000
- We want our customers to invest and trade with an industry leader, which is why they should invest and trade with E*TRADE. Providing helpful resources and benefits to investment backing will help to promote our brand and increase sales. This will ultimately allow for lifelong, loyal customers.