2. Lowe’s was founded in
1946 in North
Carolina, and since then
has been growing
throughout the United
States. Today, the
company serves over 14
million customers a week
from their 1,749
locations. It has become
the second largest
hardware chain in the
U.S. and is currently
listed as number 43 on
the Fortune 500.

3. Lowe’s carries almost anything you
-Appliances
can imagine when it comes to -Bath
hardware and home improvement. -Building Supplies
-Electrical
Their departments include:
-Flooring
-Hardware
-Heating & Cooling
-Home Décor
-Kitchen
-Lawn & Garden
-Lighting & Fans
-Outdoor Living
-Paint
-Plumbing
-Storage
-Tools
-Windows & Doors

4. The Competition
 #2 Home Improvement  #1 Home Improvement
retailer in the United States retailer in the United States
 1,749 Locations in three  2,248 Locations in four
countries (U.S., Canada and countries
Mexico) (U.S., Canada, Mexico and
China)
 Revenue in 2011: $49 Billion
 Revenue in 2011: $68
 234,000 employees Billion
 321,000 employees

5. Despite its success, Lowe’s is
clearly trailing its main
competitor, Home Depot, in
almost every aspect of their
business. A great place for Lowe’s Lowe’s can make some great strides in
to start as far as successfully the right direction by improving upon
competing with Home Depot what Home Depot already does quite
would be to adopt and improve well. Lowe’s has actually won quite a
upon many of Home Depot’s few environmental awards, and by
strengths. Good examples of incorporating this more into their
these are: advertising campaigns this will help
improve their image. They could also
• Environmental Work extend the sponsorships they provide in
• Major Sponsorships sporting events to get further notice as
• International Presence well as promote their own exclusive
• Exclusive Brands brands further. And of course, possibly
• Social Media Marketing the most important game plan for
Lowe’s should be to focus on improving
their social media marketing.

6. One of the best new ways for
companies to promote their
brand, image and interact with
customers is through social
media. Some of the biggest social
networks out their right now are:
 Facebook
Although a store like Lowe’s can be
 Twitter
appealing to many demographics of
 LinkedIn
shoppers, their target market is
 Google+
probably middle aged folks within
YouTube
the middle class. Today, older
people are becoming much more
technology savvy and are interacting
with the internet far more than ever
before. As a result, Lowe’s needs to
make sure it gets itself out on the
internet and make its pages
engaging and easy to access.

7. The best marketing strategy for
Lowe’s would be to improve
their presence in as many
popular online social media
outlets as possible. By doing
this customers can have easy
access to new specials, store
openings, and general Facebook
information on the company. With a Facebook page, people can join
the Lowe’s group to get news and
information about the company.
Twitter
With Twitter Lowe’s can constantly
update its followers with any news on
deals and new products.
YouTube
With a YouTube page Lowe’s can make
instructional videos to help the “do-it-
yourself” customers.

8. One of the most important things a company can
do to stay successful is to listen to what their
customers have to say. Millions of people use
blogs every day to express their opinions about
anything and everything. For a company like
Lowe’s, listening in on what people have to say
about them can really help the company to
improve itself. Through blogs Lowe’s can get an
insight into the consumer mindset, see what
makes them tick, and work to become a company
that caters to its customers needs more
successfully. Also, through brand monitoring
Lowe’s can find the popular articles about them
that come up on the internet and respond to false
claims and situations that may cast the company
in an unfavorable light.

9. Search Engine Optimization (SEO) is a way of
ensuring that words and phrases on a website or
blog can be found by a search engine and given the
highest possible ranking under search results. A
goal for Lowe’s should be to achieve the best
possible search results related to their company
when people go onto search engines. A great way
to do this is by coming up with a unique identity
through specific words and terms that relate only to
Lowe’s and that people will remember. Adwords
consist of text advertisements and pop up on
Google search engines when people enter in a
matching keyword. Utilizing Adwords can be a great
way for Lowe’s to get noticed more by people who
spend a lot of time online as well as make it easier
for people looking for them to find deals and prices.

10. Lowe’s Home Improvement is a strong company that has been
very successful over the years, but that doesn’t mean that
there isn’t room for improvement. By imitating some of the
successful campaigns of their competitors, Lowe’s can get a
step in the right direction. From there, the smartest thing that
this company can do is focusing on increasing their social
media presence on the internet. This is the fastest growing way
for businesses to promote themselves, and used effectively
can spell great success for Lowe’s.