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Getting to 2.0
The Roadmap to a successful roadmap
Founding Partner
Activate Capital
http://capital.activate.co.uk/
Managing Partner
Mower/Valdemarin
http://mwrvld.com/
Judge & Mentor
Mass Challenge
http://masschallenge.org/
CTO
Playmob
http://playmob.com/
Accredited Coach/Consultant/Mentor
BGI Strategy Parnters
http://www.bgistrategypartners.com/
“Houston we have a problem!”
What’s the 1st rule of 8% club?
Development is easy
Wasting $$$ is easier
Create what customers need
… and will pay for
Focus on customers &
business goals
Flickr - Purple Slog - CC
Starting any business
is difficult enough
“Chance favours only the
prepared mind.”
The great divide
Agile gets you so far
Building good software is hard
“People learn about what they
want, when you show them what
they don’t want.”
“Software development
is unpredictable.”
“If 4 groups work on a compiler,
you get a 4-pass compiler.”
"It's a trap!”
2002 2004 2009
Success 34% 29% 32%
Failure 15% 18% 24%
Challenged 51% 53% 44%
Lego for the Mind
or
Digital Cement?
“We’re 90% done!”
“I’ve had a great idea!”
Get something to customers
fast
Debugging the process
T
F Q
$
Time
Start 1.0 1.1 1.5 2.0
1 yr$
Focus on your
value proposition
Value
Proposition
Customer
Segment
Customers: the acid test
MVVP
MVP
Low-Hanging
Fruit
Competitive
Advantage
Bells &
Whistles
Disaster
Important
Difficult
Ship it already!
Focuses resources where they
will have most impact
Leadership
Management
Where are we
now?
Where do we
want to be?
What must
change?
How can we
change it?
How can we
measure
progress?
t
Specific
Measurable
Action-oriented
Realistic
Time-bound
Energising
Rewarding
What does any of this have to
do with building software?
Impact Map = Road Map
Impact Mapping 101
You can go backwards
Where does feedback go?
Business as usual is not a
recipe for success
Use business goals to drive
development
Fin
Strategy on a Page
Deri ap John Llewellyn Davies
Value Proposition Design
Alex Osterwalder
Impact Mapping
Gojko Adzic

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Getting to 2.0: The Roadmap to the Roadmap