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Joomla! for Entrepreneurs
Mitch Pirtle
Joomla!Day New York City 2009
So what’s this all about?
 DEVELOPERS             ENTREPRENEURS
 Different business     Joomla! approaches
 models
       ...
Who am I?
Joomla founder
Former VP at KickApps
NYCJUG founder
Bassist
Skate punk
Soccer coach
Ok entrepreneurs, take a
nap, we’ll wake you when
we’re done.
Nerds!
Dealing with evolving
code
Dealing with clients
Dealing with projects
Dealing with deadlines
Dealing with business
...
What Joomla can do for you

Instant website
Massive ecosystem of extensions
Massive ecosystem of developers (partners)
Sol...
Business Models
Business models:
Product/retail Plays


 Templates
 Extensions
Business models:
Service Plays
Support memberships
Maintenance agreements
Custom development
Hosting
Template clubs
Extens...
Client Management
Reality check

 Your projects are on time
 Your estimates are correct
 Your costs are competitive
 Your quality is good-to...
Qualify Customers

Background checks are simple - do they stiff their
business partners, etc.?
If the budget is not there,...
Managing Projects
Agile
Scrum
Extreme


Project Management on Wikipedia
Project Management Institute
My Favorite PM Platform
Redmine - (demo)
Somebody please wake up
the entrepreneurs.
Entrepreneurs!


What can Joomla! do
for you?
What can you do for
Joomla!?
What Joomla Offers
What does Joomla get you?

Instant website
Access to huge ecosystem of extensions
Access to a huge ecosystem of developers...
Business and Open Source
Business and Open Source

Learn what the license means
Understand license is not the same as copyright
Distribution, redis...
Some Use Cases
Use case:
Joomla as a consumer


Power your website, get to market FIRST, and look
good while you are doing it
Use case:
Joomla as a platform


Same as before, but providing additional capabilities
Use case:
Joomla as an offering


 Many people make a living delivering Joomla websites,
 without writing a single line of...
Use case:
Joomla as expertise


If you are good with Joomla, there are plenty of folks
out there that need to talk to you
How ‘bout that Social Media
thing everyone is talking
about?
Social Media and Business



“Ignore social media at your own peril.”
-- Mitch Pirtle, CMSExpo Denver 2008
Social Media and Business


“If you’re still asking what social media can do for you,
please come out from under that rock...
Some light reading
To help you get your groove on
The Art of the Start

 Guy Kawasaki
 “The Time-Tested,
 Battle-Hardened Guide
 for Anyone Starting
 Anything”
Designing with Web
Standards

Jeff Zeldman
If you write any HTML
or CSS, then this book
is a must read.
Eric Meyer on CSS


Eric Meyer
If you write any HTML
or CSS, then this book
is a must read.
Pragmatic Thinking and
Learning

Andy Hunt
Self assessment
Debug your brain
Practices of an Agile
Developer

 Venkat Subramaniam &
 Andy Hunt
 “Working in the real
 world”
Learning Joomla! 1.5
Extension Development

Joe LeBlanc
Excellent overview
Smart look at
application architecture
Joomla! 1.5: A User’s Guide

Barrie North
Good overall coverage
SEO
Organizing content
Brand Autopsy

Collective blog
Brand strategy
Group studies



brandautopsy.typepad.com
How to Change the World


 more Guy Kawasaki
 goodness




http://blog.guykawasaki.com
A List Apart
 Collective blog
 Design
 Markup
 Semantic web
 SEO
 ....and more....
http://www.alistapart.com/
Community Strategist

 Connie Bensen


 Social media
 Community
 management


http://conniebensen.com/
Web Strategy

  Jeremiah Owyang


  Social media
  Marketing


www.web-strategist.com/blog/
Thanks!
http://www.mitchitized.com
http://www.spacemonkeylabs.com
Image credits

Nerdy Bush: http://www.freakingnews.com/Nerd-
George-Bush-Pictures-38786.asp
Homeless “entrepreneur”: http:...
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Joomla For Entrepreneurs

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This is my "Joomla for Entrepreneurs" deck from the NYC Joomla Day, October 2009.

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Joomla For Entrepreneurs

  1. 1. Joomla! for Entrepreneurs Mitch Pirtle Joomla!Day New York City 2009
  2. 2. So what’s this all about? DEVELOPERS ENTREPRENEURS Different business Joomla! approaches models Common strategies Managing clients Use cases Business development Smart resources Smart resources
  3. 3. Who am I? Joomla founder Former VP at KickApps NYCJUG founder Bassist Skate punk Soccer coach
  4. 4. Ok entrepreneurs, take a nap, we’ll wake you when we’re done.
  5. 5. Nerds! Dealing with evolving code Dealing with clients Dealing with projects Dealing with deadlines Dealing with business development
  6. 6. What Joomla can do for you Instant website Massive ecosystem of extensions Massive ecosystem of developers (partners) Solid platform for rapid, scalable development
  7. 7. Business Models
  8. 8. Business models: Product/retail Plays Templates Extensions
  9. 9. Business models: Service Plays Support memberships Maintenance agreements Custom development Hosting Template clubs Extension clubs
  10. 10. Client Management
  11. 11. Reality check Your projects are on time Your estimates are correct Your costs are competitive Your quality is good-to-excellent
  12. 12. Qualify Customers Background checks are simple - do they stiff their business partners, etc.? If the budget is not there, the discussion is over Can they commit to a review (PAID) and milestones? Payment terms are acceptable to you, right? You’re using proper agreements and docs, right?
  13. 13. Managing Projects Agile Scrum Extreme Project Management on Wikipedia Project Management Institute
  14. 14. My Favorite PM Platform Redmine - (demo)
  15. 15. Somebody please wake up the entrepreneurs.
  16. 16. Entrepreneurs! What can Joomla! do for you? What can you do for Joomla!?
  17. 17. What Joomla Offers
  18. 18. What does Joomla get you? Instant website Access to huge ecosystem of extensions Access to a huge ecosystem of developers Additional marketing opportunities YES, YOU CAN HELP TOO
  19. 19. Business and Open Source
  20. 20. Business and Open Source Learn what the license means Understand license is not the same as copyright Distribution, redistribution Open Source Software on Wikipedia
  21. 21. Some Use Cases
  22. 22. Use case: Joomla as a consumer Power your website, get to market FIRST, and look good while you are doing it
  23. 23. Use case: Joomla as a platform Same as before, but providing additional capabilities
  24. 24. Use case: Joomla as an offering Many people make a living delivering Joomla websites, without writing a single line of PHP code
  25. 25. Use case: Joomla as expertise If you are good with Joomla, there are plenty of folks out there that need to talk to you
  26. 26. How ‘bout that Social Media thing everyone is talking about?
  27. 27. Social Media and Business “Ignore social media at your own peril.” -- Mitch Pirtle, CMSExpo Denver 2008
  28. 28. Social Media and Business “If you’re still asking what social media can do for you, please come out from under that rock so we can talk.” -- Mitch Pirtle, Joomla!Day NYC 2009
  29. 29. Some light reading To help you get your groove on
  30. 30. The Art of the Start Guy Kawasaki “The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything”
  31. 31. Designing with Web Standards Jeff Zeldman If you write any HTML or CSS, then this book is a must read.
  32. 32. Eric Meyer on CSS Eric Meyer If you write any HTML or CSS, then this book is a must read.
  33. 33. Pragmatic Thinking and Learning Andy Hunt Self assessment Debug your brain
  34. 34. Practices of an Agile Developer Venkat Subramaniam & Andy Hunt “Working in the real world”
  35. 35. Learning Joomla! 1.5 Extension Development Joe LeBlanc Excellent overview Smart look at application architecture
  36. 36. Joomla! 1.5: A User’s Guide Barrie North Good overall coverage SEO Organizing content
  37. 37. Brand Autopsy Collective blog Brand strategy Group studies brandautopsy.typepad.com
  38. 38. How to Change the World more Guy Kawasaki goodness http://blog.guykawasaki.com
  39. 39. A List Apart Collective blog Design Markup Semantic web SEO ....and more.... http://www.alistapart.com/
  40. 40. Community Strategist Connie Bensen Social media Community management http://conniebensen.com/
  41. 41. Web Strategy Jeremiah Owyang Social media Marketing www.web-strategist.com/blog/
  42. 42. Thanks! http://www.mitchitized.com http://www.spacemonkeylabs.com
  43. 43. Image credits Nerdy Bush: http://www.freakingnews.com/Nerd- George-Bush-Pictures-38786.asp Homeless “entrepreneur”: http://www.sxc.hu/photo/ 691662 Reading glasses: http://www.sxc.hu/photo/89159

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