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State of the
Joomla Union
Rod Martin
Vice President
Open Source Matters
@imrodmartin
BEFORE WE GET STARTED…
video
video
• What is Joomla?
• Who is Joomla?
• How is Joomla Doing?
• How does Joomla 

(the Project) Work?
• Where is Joomla Going?...
Joomla is
Open Source
Software
Open source software is
software whose source code is
available for modification or
enhancement by anyone.
http://opensour...
And that’s how we got our start.
Joomla was the result of a fork of
Mambo on August 17, 2005 and got
it’s “official” start...
Joomla!
turned 10 on
September
1st!
http://magazine.joomla.org/issues/issue-august-2015/item/
2818-10-years-of-joomla-birt...
Joomla! is
Volunteers
Joomla! is Volunteers
"Joomla has no Venture Capital firms
behind it. Joomla has no parent
company, no shareholders and no...
A LOT of Contributors
https://www.openhub.net/p/joomla/contributors/summary
Joomla! Gets Together!
JOOMLA! GETS TOGETHER!
How is Joomla!
Doing?
Over
Downloads
https://status.sobi-pro.eu/jcount/
I want to contribute to something
larger than me that is enabling
people to make an impact on
lives locally and globally.
...
around
3% of the web
Around 5.5 MILLION websites
Over 511,000 lines of code & comments
https://www.openhub.net/p/joomla/analyses/latest/languages_summary
60 languages in 3.x
http://community.joomla.org/translations/joomla-3-translations.html
Joomla By the Numbers
63,800,000 downloads of Joomla CMS
~ 673,300 forum members
~ 3,000,000 forum posts
7,422 extensions ...
How Does
Joomla Work?
Organized and
Decentralized Teams
PLT
Code
OSM
Legal and Financial
CLT
People
Production
Leadership Team
• All things code
• Coordinating & merging contributions
• Bug Squad
• Quality Assurance
• Coor...
Community
Leadership Team
• Directories
• Extensions (JED)
• Resources
• User Groups
• Community Magazine
• Events
• Forum...
Open Source
Matters
• Legal
• Licensing
• Trademark
• Domains
• Contracts
• Financial
• Budgets, Taxes, Sponsors
• Certifi...
Where is
Joomla! Going?
Joomla 3.4
One Version of Joomla!
demo.joomla.org
http://goo.gl/0SSzdF
Hosted Sites at joomla.com
Resources Directory
Volunteer Portal
The Roadmap
developer.joomla.org/cms/
roadmap.html
But, its also…
Historical Trends
http://w3techs.com/technologies/history_overview/content_management/all/y
Historical Trends
0
7.5
15
22.5
30
0
20
40
60
80
2010 2011 2012 2013 2014 2015
None WordPress Joomla Drupal
Market Share of CMS Sites
0
15
30
45
60
2010 2011 2012 2013 2014 2015
WordPress Joomla Drupal
http://w3techs.com/technolog...
SWOT Analysis
• Joomla’s Strengths are outstanding. Out of
the box its one of the best CMS’s out there.
• Many of Joomla’s...
https://www.youtube.com/watch?v=fRY7vSarkio
KEY FINDINGS
Strengths
A. Massive distribution and positive brand awareness.
B. Large, “raging” user & dev community.
C. R...
KEY FINDINGS
Weaknesses
A. Chaotic, dysfunctional organization and poor decision making

leads to inefficiencies, frustratio...
KEY FINDINGS
Opportunities
A. Exploit Joomla’s current huge advantage of low operational cost by 

offering more FREE, Open...
KEY FINDINGS
Threats
A. Well-funded competition on both ends of the spectrum, 

stealing users: WordPress and SquareSpace ...
SWOT Analysis
• Joomla’s Strengths are outstanding. Out of the
box its one of the best CMS’s out there.
• Many of Joomla’s...
video
Organized and
Decentralized Teams
PLT
Code
OSM
Legal and Financial
CLT
People
Unified Leadership
Unified Leadership
4Focus and Vision
Read this series…
and all the
comments
http://www.dionysopoulos.me/joomla-4-and-beyond-target-audience-and-a-unified-market...
One of my greatest
concerns is how we treat
one another in the project
Volunteers
https://www.youtube.com/watch?v=4xTfphRMjPQ
“People are not binary.
Everyone has strengths and
weaknesses, positives and
negatives. Don’t judge people
until you’ve wa...
Volunteers need 3 things:
• Purpose (their why)
• Progress (their contribution)
• Appreciation (their thanks)
video
Joomla! in 2016
An organization poised to
grow with a renewed
focus and vision for the
future.
• What is Joomla?
• Who is Joomla?
• How is Joomla Doing?
• How does Joomla 

(the Project) Work?
• Where is Joomla Going?...
State of the
Joomla Union
Rod Martin
Vice President
Open Source Matters
@imrodmartin
end with happy song?
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
Joomla Day Chicago 2015   State of the Joomla! Union
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Joomla Day Chicago 2015 State of the Joomla! Union

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Joomla Day Chicago 2015 State of the Joomla! Union

  1. 1. State of the Joomla Union Rod Martin Vice President Open Source Matters @imrodmartin
  2. 2. BEFORE WE GET STARTED… video
  3. 3. video
  4. 4. • What is Joomla? • Who is Joomla? • How is Joomla Doing? • How does Joomla 
 (the Project) Work? • Where is Joomla Going? • Life is a Highway… It’s Awesome!
  5. 5. Joomla is Open Source Software
  6. 6. Open source software is software whose source code is available for modification or enhancement by anyone. http://opensource.com/resources/what-open-source
  7. 7. And that’s how we got our start. Joomla was the result of a fork of Mambo on August 17, 2005 and got it’s “official” start on Sept. 1 Joomla won the Packt Publishing Open Source Content Management System Award 
 in 2006, 2007, and 2011. http://en.wikipedia.org/wiki/Joomla
  8. 8. Joomla! turned 10 on September 1st! http://magazine.joomla.org/issues/issue-august-2015/item/ 2818-10-years-of-joomla-birthdays
  9. 9. Joomla! is Volunteers
  10. 10. Joomla! is Volunteers "Joomla has no Venture Capital firms behind it. Joomla has no parent company, no shareholders and no investors behind it. Joomla has no C.E.O., no dictator and no owner. It has you.” Steve Burge - OSTraining - 2010
  11. 11. A LOT of Contributors https://www.openhub.net/p/joomla/contributors/summary
  12. 12. Joomla! Gets Together!
  13. 13. JOOMLA! GETS TOGETHER!
  14. 14. How is Joomla! Doing?
  15. 15. Over Downloads https://status.sobi-pro.eu/jcount/
  16. 16. I want to contribute to something larger than me that is enabling people to make an impact on lives locally and globally. Sarah Watz
  17. 17. around 3% of the web Around 5.5 MILLION websites
  18. 18. Over 511,000 lines of code & comments https://www.openhub.net/p/joomla/analyses/latest/languages_summary
  19. 19. 60 languages in 3.x http://community.joomla.org/translations/joomla-3-translations.html
  20. 20. Joomla By the Numbers 63,800,000 downloads of Joomla CMS ~ 673,300 forum members ~ 3,000,000 forum posts 7,422 extensions at extensons.joomla.org ~250 contributors to Joomla CMS 
 last 12 months 223 Local Joomla! User Groups (JUGs)
  21. 21. How Does Joomla Work?
  22. 22. Organized and Decentralized Teams PLT Code OSM Legal and Financial CLT People
  23. 23. Production Leadership Team • All things code • Coordinating & merging contributions • Bug Squad • Quality Assurance • Coordinating Releases • Setting Deadlines • Code Sprints • Innovation • CMS/Features • Framework PLT Code
  24. 24. Community Leadership Team • Directories • Extensions (JED) • Resources • User Groups • Community Magazine • Events • Forums • Translations • Documentation CLT People
  25. 25. Open Source Matters • Legal • Licensing • Trademark • Domains • Contracts • Financial • Budgets, Taxes, Sponsors • Certification • Governance OSM Legal and Financial
  26. 26. Where is Joomla! Going?
  27. 27. Joomla 3.4
  28. 28. One Version of Joomla!
  29. 29. demo.joomla.org http://goo.gl/0SSzdF
  30. 30. Hosted Sites at joomla.com
  31. 31. Resources Directory
  32. 32. Volunteer Portal
  33. 33. The Roadmap developer.joomla.org/cms/ roadmap.html
  34. 34. But, its also…
  35. 35. Historical Trends http://w3techs.com/technologies/history_overview/content_management/all/y
  36. 36. Historical Trends 0 7.5 15 22.5 30 0 20 40 60 80 2010 2011 2012 2013 2014 2015 None WordPress Joomla Drupal
  37. 37. Market Share of CMS Sites 0 15 30 45 60 2010 2011 2012 2013 2014 2015 WordPress Joomla Drupal http://w3techs.com/technologies/history_overview/content_management/ms/y
  38. 38. SWOT Analysis • Joomla’s Strengths are outstanding. Out of the box its one of the best CMS’s out there. • Many of Joomla’s Weaknesses come from its strengths taken to an extreme • There is significant opportunity for Joomla • There are threats - both internal and external.
  39. 39. https://www.youtube.com/watch?v=fRY7vSarkio
  40. 40. KEY FINDINGS Strengths A. Massive distribution and positive brand awareness. B. Large, “raging” user & dev community. C. Relatively large 3rd party vendor ecosystem. D. MVC, solid, flexible, fast, rapid development framework. E. Distributed power base (no VC or major corporate influence) 
 means community has strong voice in the
 direction of the project. 2014 SWOT Analysis • Brand Awareness • Community • 3rd Party Vendors • MVC framework • Distributed Power Base
  41. 41. KEY FINDINGS Weaknesses A. Chaotic, dysfunctional organization and poor decision making
 leads to inefficiencies, frustration, apathy and burn-out,
 by even our best people. B. Confusion as to exactly what Joomla! software does best 
 and who it best serves leads to broad, un-targeted 
 and watered down solutions and messaging. C. Slow to innovate & adapt = loss of disruptive edge. D. Lackluster recruiting efforts for new contributors. E. Hasty changes from 1.5 —> 2.5 left many users stranded. 2014 SWOT Analysis • Dysfunctional Organization • Confusion about Joomla! • Slow to Innovate • Stranded Users (1.5->2.5)
  42. 42. KEY FINDINGS Opportunities A. Exploit Joomla’s current huge advantage of low operational cost by 
 offering more FREE, Open Source benefits to customers. Do things our
 competitors can not afford to do, to DISRUPT again! B. Promote Joomla! as the only community-powered (vs investor-powered),
 free, open source CMS. C. Recruit new developers via implementing our certification program,
 and show how lucrative it can be, to develop with Joomla! D. Recruit young talent early, via college & high school 
 outreach programs (like Apple, and others). E. Depending upon which market J/OSM chooses, opportunity 
 to create Joomla.com SaaS solution, complete with distros. 2014 SWOT Analysis • Exploit current advantages • Promote as the only community- powered free, open source CMS • Recruit new developers • Recruit young talent • joomla.com
  43. 43. KEY FINDINGS Threats A. Well-funded competition on both ends of the spectrum, 
 stealing users: WordPress and SquareSpace in DIY website space, 
 Drupal and Sitecore in Corporate “Enterprise” space. B. WordPress has had great success luring away many 3rd party vendors,
 Joomla’s key strength, as vendors seek better opportunities. C. Lack of our own strong message means our competition 
 is defining us, rather than us, taking control. D. Competition’s excellent capacity to recruit, adapt,
 innovate and produce results, based upon their
 organizational clarity, paid staffing, product definition
 and marketing message. 2014 SWOT Analysis • Well-funded competition • 3rd Party Vendors -> WP • We’re defined by our competition • Their ability to recruit, adapt, innovate and produce results based on org. clarity, paid staffing, product definition and marketing message
  44. 44. SWOT Analysis • Joomla’s Strengths are outstanding. Out of the box its one of the best CMS’s out there. • Many of Joomla’s Weaknesses come from its strengths taken to an extreme • There is significant opportunity for Joomla • There are threats - both internal and external.
  45. 45. video
  46. 46. Organized and Decentralized Teams PLT Code OSM Legal and Financial CLT People
  47. 47. Unified Leadership
  48. 48. Unified Leadership
  49. 49. 4Focus and Vision
  50. 50. Read this series… and all the comments http://www.dionysopoulos.me/joomla-4-and-beyond-target-audience-and-a-unified-marketing-message.html
  51. 51. One of my greatest concerns is how we treat one another in the project Volunteers
  52. 52. https://www.youtube.com/watch?v=4xTfphRMjPQ
  53. 53. “People are not binary. Everyone has strengths and weaknesses, positives and negatives. Don’t judge people until you’ve walked a kilometer in their shoes.” Guy Kawasaki - “Enchantment” p. 14
  54. 54. Volunteers need 3 things: • Purpose (their why) • Progress (their contribution) • Appreciation (their thanks)
  55. 55. video
  56. 56. Joomla! in 2016 An organization poised to grow with a renewed focus and vision for the future.
  57. 57. • What is Joomla? • Who is Joomla? • How is Joomla Doing? • How does Joomla 
 (the Project) Work? • Where is Joomla Going? • Life is a Highway… It’s Awesome!
  58. 58. State of the Joomla Union Rod Martin Vice President Open Source Matters @imrodmartin
  59. 59. end with happy song?

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